South Africa Mice Market Size & Outlook, 2025-2030
Global Market
Related Markets
South Africa mice market highlights
- The South Africa mice market generated a revenue of USD 17,046.2 million in 2024 and is expected to reach USD 26,959.1 million by 2030.
- The South Africa market is expected to grow at a CAGR of 8% from 2025 to 2030.
- In terms of segment, meetings was the largest revenue generating event type in 2024.
- Incentives is the most lucrative event type segment registering the fastest growth during the forecast period.
Mice market data book summary
| Market revenue in 2024 | USD 17,046.2 million |
| Market revenue in 2030 | USD 26,959.1 million |
| Growth rate | 8% (CAGR from 2025 to 2030) |
| Largest segment | Meetings |
| Fastest growing segment | Incentives |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Meetings, Incentives, Conferences, Events |
| Key market players worldwide | American Express Co, CWT Meetings & Events, BCD Meetings & Events, Maritz, Conference Care, ATPI Limited, FCM Travel Solutions, Global Cynergies, Aviareps AG, ITL World, Questex, Global Business Travel Group Inc Ordinary Shares - Class A, Meetings & Incentives Worldwide, One10, Creative Group, CWT |
Other key industry trends
- In terms of revenue, South Africa accounted for 2.0% of the global mice market in 2024.
- Country-wise, Germany is expected to lead the global market in terms of revenue in 2030.
- In Middle East & Africa, South Africa mice market is projected to lead the regional market in terms of revenue in 2030.
- South Africa is the fastest growing regional market in Middle East & Africa and is projected to reach USD 26,959.1 million by 2030.
Increasing company events hosted across South Africa are accelerating market growth. A large number of companies have gone back to planning in-person events. Although live events have traditionally been the primary medium, over the past three years, there has been a surge in the MICE sector's utilization of technology and online platforms to enable hybrid events.
The market for hybrid/virtual events and webinars in South Africa is therefore expected to keep expanding over the forecast period. Hybrid events, which combine the closeness and interaction of live events with the interactivity and flexibility of virtual events, are frequently more sustainable, have reduced overhead costs, and allow people and businesses all over the world to communicate on a level that is unmatched.
Key Regions:U.S., UK, Japan, Brazil, South Africa
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MICE Market Scope
MICE Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| American Express Co | View profile | 74,600 | 200 Vesey Street, New York, NY, United States, 10285 | www.americanexpress.com |
| CWT | View profile | 10001+ | Minnetonka, Minnesota, United States, North America | www.mycwt.com/ |
| Aviareps AG | View profile | 501-1000 | Munich, Bayern, Germany, Europe | www.aviareps.com/ |
| CWT Meetings & Events | View profile | 1001-5000 | Dublin, Dublin, Ireland, Europe | www.cwt-meetings-events.co.uk |
| BCD Meetings & Events | View profile | 501-1000 | Chicago, Illinois, United States, North America | www.bcdme.com |
| Maritz | View profile | 1001-5000 | Fenton, Missouri, United States, North America | www.maritz.com |
| Conference Care | View profile | 11-50 | Hinckley, Leicestershire, United Kingdom, Europe | www.conferencecare.com |
| ATPI Limited | View profile | 1001-5000 | London, England, United Kingdom, Europe | www.atpi.com/ |
| FCM Travel Solutions | View profile | 5001-10000 | Boston, Massachusetts, United States, North America | www.us.fcm.travel |
| Global Cynergies | View profile | 51-100 | Scottsdale, Arizona, United States, North America | globalcynergies.com/ |
South Africa MICE Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to MICE Market Outlook will help companies and investors design strategic landscapes.
Meetings was the largest segment with a revenue share of 39.22% in 2024.
Horizon Databook has segmented the South Africa mice market based on meetings, incentives, conferences, events covering the revenue growth of each sub-segment from 2018 to 2030.
Increasing company events hosted across South Africa are accelerating market growth. A large number of companies have gone back to planning in-person events. Although live events have traditionally been the primary medium, over the past three years, there has been a surge in the MICE sector's utilization of technology and online platforms to enable hybrid events.
The market for hybrid/virtual events and webinars in South Africa is therefore expected to keep expanding over the forecast period. Hybrid events, which combine the closeness and interaction of live events with the interactivity and flexibility of virtual events, are frequently more sustainable, have reduced overhead costs, and allow people and businesses all over the world to communicate on a level that is unmatched.
- South Africa Mice Market Event Type Outlook (Revenue, USD Million , 2018-2030)
- Meetings
- Incentives
- Conferences
- Events
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Horizon Databook provides a detailed overview of country-level data and insights on the South Africa MICE Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into South Africa MICE Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.
South Africa Mice Market, 2018-2030 (US$M)
South Africa mice market statistics, by event type, 2018-2030 (US$M)
