China Mice Market Size & Outlook, 2025-2030
Global Market
Related Markets
China mice market highlights
- The China mice market generated a revenue of USD 81,149.8 million in 2024 and is expected to reach USD 139,675.2 million by 2030.
- The China market is expected to grow at a CAGR of 9.6% from 2025 to 2030.
- In terms of segment, meetings was the largest revenue generating event type in 2024.
- Incentives is the most lucrative event type segment registering the fastest growth during the forecast period.
Mice market data book summary
| Market revenue in 2024 | USD 81,149.8 million |
| Market revenue in 2030 | USD 139,675.2 million |
| Growth rate | 9.6% (CAGR from 2025 to 2030) |
| Largest segment | Meetings |
| Fastest growing segment | Incentives |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Meetings, Incentives, Conferences, Events |
| Key market players worldwide | American Express Co, CWT Meetings & Events, BCD Meetings & Events, Maritz, Conference Care, ATPI Limited, FCM Travel Solutions, Global Cynergies, Aviareps AG, ITL World, Questex, Global Business Travel Group Inc Ordinary Shares - Class A, Meetings & Incentives Worldwide, One10, Creative Group, CWT |
Other key industry trends
- In terms of revenue, China accounted for 9.3% of the global mice market in 2024.
- Country-wise, Germany is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China mice market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 103,686.5 million by 2030.
MICE tourism has developed rapidly in China and has become an important tourism product. More foreign corporations continue to target the developing sector in China. Moreover, the growing number of conferences and events across China is propelling market growth.
For instance, the Central Economic Work Conference (CEWC) was held on 15th and 16th December 2022. The key takeaway from it is that China will be more concerned with economic growth than ever before in 2023, with expected plans to boost domestic consumption, draw in and make use of foreign capital, stabilize the real estate market, and restructure the tech industry.
Increasing investment in infrastructure development across the country is propelling market growth. For instance, according to a destination development report by Pacific World, business events will grow as a result of initiatives like Made in China 2025, which aims to solidify China as the world's high-tech leader, and the Belt and Road Initiative (BRI).
Key Regions:U.S., UK, Japan, Brazil, South Africa
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MICE Market Scope
MICE Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| American Express Co | View profile | 74,600 | 200 Vesey Street, New York, NY, United States, 10285 | www.americanexpress.com |
| CWT | View profile | 10001+ | Minnetonka, Minnesota, United States, North America | www.mycwt.com/ |
| Aviareps AG | View profile | 501-1000 | Munich, Bayern, Germany, Europe | www.aviareps.com/ |
| CWT Meetings & Events | View profile | 1001-5000 | Dublin, Dublin, Ireland, Europe | www.cwt-meetings-events.co.uk |
| BCD Meetings & Events | View profile | 501-1000 | Chicago, Illinois, United States, North America | www.bcdme.com |
| Maritz | View profile | 1001-5000 | Fenton, Missouri, United States, North America | www.maritz.com |
| Conference Care | View profile | 11-50 | Hinckley, Leicestershire, United Kingdom, Europe | www.conferencecare.com |
| ATPI Limited | View profile | 1001-5000 | London, England, United Kingdom, Europe | www.atpi.com/ |
| FCM Travel Solutions | View profile | 5001-10000 | Boston, Massachusetts, United States, North America | www.us.fcm.travel |
| Global Cynergies | View profile | 51-100 | Scottsdale, Arizona, United States, North America | globalcynergies.com/ |
China MICE Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to MICE Market Outlook will help companies and investors design strategic landscapes.
Meetings was the largest segment with a revenue share of 46.8% in 2024.
Horizon Databook has segmented the China mice market based on meetings, incentives, conferences, events covering the revenue growth of each sub-segment from 2018 to 2030.
MICE tourism has developed rapidly in China and has become an important tourism product. More foreign corporations continue to target the developing sector in China. Moreover, the growing number of conferences and events across China is propelling market growth.
For instance, the Central Economic Work Conference (CEWC) was held on 15th and 16th December 2022. The key takeaway from it is that China will be more concerned with economic growth than ever before in 2023, with expected plans to boost domestic consumption, draw in and make use of foreign capital, stabilize the real estate market, and restructure the tech industry.
Increasing investment in infrastructure development across the country is propelling market growth. For instance, according to a destination development report by Pacific World, business events will grow as a result of initiatives like Made in China 2025, which aims to solidify China as the world's high-tech leader, and the Belt and Road Initiative (BRI).
- China Mice Market Event Type Outlook (Revenue, USD Million , 2018-2030)
- Meetings
- Incentives
- Conferences
- Events
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Target buyers of MICE Market Outlook databook
- Our clientele includes a mix of MICE Market Outlook companies, investment firms, advisory firms & academic institutions.
- 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
- Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the China MICE Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into China MICE Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.
China Mice Market, 2018-2030 (US$M)
China mice market statistics, by event type, 2018-2030 (US$M)
