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Canada Mice Market Size & Outlook, 2025-2030

The mice market in Canada is expected to reach a projected revenue of US$ 37,707.5 million by 2030. A compound annual growth rate of 10.1% is expected of Canada mice market from 2025 to 2030.
Revenue, 2024 (US$M)
$21,311.4
Forecast, 2030 (US$M)
$37,707.5
CAGR, 2025 - 2030
10.1%
Report Coverage
Canada
Canada Mice Market, 2018-2030 (US$M)

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Canada mice market highlights

  • The Canada mice market generated a revenue of USD 21,311.4 million in 2024 and is expected to reach USD 37,707.5 million by 2030.
  • The Canada market is expected to grow at a CAGR of 10.1% from 2025 to 2030.
  • In terms of segment, meetings was the largest revenue generating event type in 2024.
  • Incentives is the most lucrative event type segment registering the fastest growth during the forecast period.


Mice market data book summary

Market revenue in 2024USD 21,311.4 million
Market revenue in 2030USD 37,707.5 million
Growth rate10.1% (CAGR from 2025 to 2030)
Largest segmentMeetings
Fastest growing segmentIncentives
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationMeetings, Incentives, Conferences, Events
Key market players worldwideAmerican Express Co, CWT Meetings & Events, BCD Meetings & Events, Maritz, Conference Care, ATPI Limited, FCM Travel Solutions, Global Cynergies, Aviareps AG, ITL World, Questex, Global Business Travel Group Inc Ordinary Shares - Class A, Meetings & Incentives Worldwide, One10, Creative Group, CWT


Other key industry trends

  • In terms of revenue, Canada accounted for 2.4% of the global mice market in 2024.
  • Country-wise, Germany is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. mice market is projected to lead the regional market in terms of revenue in 2030.
  • Canada is the fastest growing regional market in North America and is projected to reach USD 37,707.5 million by 2030.

Canada is attempting to develop its MICE sector further by introducing an innovative new effort titled the Unicorn Event Initiative, which aims to increase awareness among government organizations of large-scale and famous events that collaborate with the country's centers of excellence.

It has compiled a list of almost two dozen world-renowned events covering six core economic areas in which Canada has a worldwide competitive advantage: technology, life sciences, advanced manufacturing, agriculture, natural resources, and banking and insurance.

In addition, Meetings Mean Business Canada has collaborated with the Tourism Industry Association of Canada and Destination Canada Business Events which will further give a boost to the MICE market in Canada.

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MICE Market Companies

NameProfile# EmployeesHQWebsite
American Express CoView profile 74,600200 Vesey Street, New York, NY, United States, 10285www.americanexpress.com
CWTView profile 10001+Minnetonka, Minnesota, United States, North Americawww.mycwt.com/
Aviareps AGView profile 501-1000Munich, Bayern, Germany, Europewww.aviareps.com/
CWT Meetings & EventsView profile 1001-5000Dublin, Dublin, Ireland, Europewww.cwt-meetings-events.co.uk
BCD Meetings & EventsView profile 501-1000Chicago, Illinois, United States, North Americawww.bcdme.com
MaritzView profile 1001-5000Fenton, Missouri, United States, North Americawww.maritz.com
Conference CareView profile 11-50Hinckley, Leicestershire, United Kingdom, Europewww.conferencecare.com
ATPI LimitedView profile 1001-5000London, England, United Kingdom, Europewww.atpi.com/
FCM Travel SolutionsView profile 5001-10000Boston, Massachusetts, United States, North Americawww.us.fcm.travel
Global CynergiesView profile 51-100Scottsdale, Arizona, United States, North Americaglobalcynergies.com/

Canada MICE Market Outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to MICE Market Outlook will help companies and investors design strategic landscapes.


Meetings was the largest segment with a revenue share of 47.03% in 2024.

Horizon Databook has segmented the Canada mice market based on meetings, incentives, conferences, events covering the revenue growth of each sub-segment from 2018 to 2030.




Canada is attempting to develop its MICE sector further by introducing an innovative new effort titled the Unicorn Event Initiative, which aims to increase awareness among government organizations of large-scale and famous events that collaborate with the country's centers of excellence.

It has compiled a list of almost two dozen world-renowned events covering six core economic areas in which Canada has a worldwide competitive advantage: technology, life sciences, advanced manufacturing, agriculture, natural resources, and banking and insurance.

In addition, Meetings Mean Business Canada has collaborated with the Tourism Industry Association of Canada and Destination Canada Business Events which will further give a boost to the MICE market in Canada.

  • Canada Mice Market Event Type Outlook (Revenue, USD Million , 2018-2030)
    • Meetings
    • Incentives
    • Conferences
    • Events

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Horizon Databook provides a detailed overview of country-level data and insights on the Canada MICE Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into Canada MICE Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.

Canada Mice Market, 2018-2030 (US$M)

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Canada mice market statistics, by event type, 2018-2030 (US$M)

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Canada mice market statistics, by event type, 2018-2030 (USD Million)

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