The mice market in Canada is expected to reach a projected revenue of US$ 37,707.5 million by 2030. A compound annual growth rate of 10.1% is expected of Canada mice market from 2025 to 2030.
The Canada mice market generated a revenue of USD 21,311.4 million in 2024 and is expected to reach USD 37,707.5 million by 2030.
The Canada market is expected to grow at a CAGR of 10.1% from 2025 to 2030.
In terms of segment, meetings was the largest revenue generating event type in 2024.
Incentives is the most lucrative event type segment registering the fastest growth during the forecast period.
Mice market data book summary
Market revenue in 2024
USD 21,311.4 million
Market revenue in 2030
USD 37,707.5 million
Growth rate
10.1% (CAGR from 2025 to 2030)
Largest segment
Meetings
Fastest growing segment
Incentives
Historical data
2018 - 2023
Base year
2024
Forecast period
2025 - 2030
Quantitative units
Revenue in USD million
Market segmentation
Meetings, Incentives, Conferences, Events
Key market players worldwide
American Express Co, CWT Meetings & Events, BCD Meetings & Events, Maritz, Conference Care, ATPI Limited, FCM Travel Solutions, Global Cynergies, Aviareps AG, ITL World, Questex, Global Business Travel Group Inc Ordinary Shares - Class A, Meetings & Incentives Worldwide, One10, Creative Group, CWT
Other key industry trends
In terms of revenue, Canada accounted for 2.4% of the global mice market in 2024.
Country-wise, Germany is expected to lead the global market in terms of revenue in 2030.
In North America, U.S. mice market is projected to lead the regional market in terms of revenue in 2030.
Canada is the fastest growing regional market in North America and is projected to reach USD 37,707.5 million by 2030.
Canada is attempting to develop its MICE sector further by introducing an innovative new effort titled the Unicorn Event Initiative, which aims to increase awareness among government organizations of large-scale and famous events that collaborate with the country's centers of excellence.
It has compiled a list of almost two dozen world-renowned events covering six core economic areas in which Canada has a worldwide competitive advantage: technology, life sciences, advanced manufacturing, agriculture, natural resources, and banking and insurance.
In addition, Meetings Mean Business Canada has collaborated with the Tourism Industry Association of Canada and Destination Canada Business Events which will further give a boost to the MICE market in Canada.
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to MICE Market Outlook will help companies and investors design strategic landscapes.
Meetings was the largest segment with a revenue share of 47.03% in 2024.
Horizon Databook has segmented the Canada mice market based on meetings, incentives, conferences, events covering the revenue growth of each sub-segment from 2018 to 2030.
Canada is attempting to develop its MICE sector further by introducing an innovative new effort titled the Unicorn Event Initiative, which aims to increase awareness among government organizations of large-scale and famous events that collaborate with the country's centers of excellence.
It has compiled a list of almost two dozen world-renowned events covering six core economic areas in which Canada has a worldwide competitive advantage: technology, life sciences, advanced manufacturing, agriculture, natural resources, and banking and insurance.
In addition, Meetings Mean Business Canada has collaborated with the Tourism Industry Association of Canada and Destination Canada Business Events which will further give a boost to the MICE market in Canada.
Canada Mice Market Event Type Outlook (Revenue, USD Million , 2018-2030)
Meetings
Incentives
Conferences
Events
Reasons to subscribe to MICE Market Outlook databook
Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
Informed decision making: Subscribers gain insights into market trends, customer preferences, and competitor strategies, empowering informed business decisions.
Cost-Effective solution: It's recognized as the world's most cost-effective market research database, offering high ROI through its vast repository of data and reports.
Customizable reports: Tailored reports and analytics allow companies to drill down into specific markets, demographics, or product segments, adapting to unique business needs.
Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.
Target buyers of MICE Market Outlook databook
Our clientele includes a mix of MICE Market Outlook companies, investment firms, advisory firms & academic institutions.
30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the Canada MICE Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into Canada MICE Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.