Australia & New Zealand Cycle Tourism Market To Reach $15.40 Billion By 2033

Australia & New Zealand Cycle Tourism Market Growth & Trends 

The Australia & New Zealand cycle tourism market size is anticipated to reach USD 15.40 billion by 2033 and is projected to grow at a CAGR of 11.8% from 2025 to 2033, according to a new report by Grand View Research, Inc. Governments in Australia and New Zealand pursue strategic policies and marketing initiatives to boost tourism, especially focused on cycling and outdoor recreation, as a driver of economic recovery and sustainable growth. 

Australia cycle tourism market is driven by its well-developed cycling infrastructure and strong government investment in active travel. Cycling regions such as Victoria’s High Country and Tasmania’s Blue Derby have become flagship destinations. Additionally, the integration of cycling with complementary offerings such as wine tourism, gastronomy, and cultural trails has strengthened Australia’s attractiveness, keeping it ahead of neighboring markets in terms of cycle tourism revenue share. 

New Zealand’s cycle tourism industry is expanding rapidly, supported by its global reputation as a safe and scenic adventure destination. The government’s continued expansion of Ng? Haerenga - The New Zealand Cycle Trail has provided interconnected, high-quality routes that appeal to both local and overseas visitors. Coupled with the rise of eco-tourism and adventure sports marketing, the country’s diverse natural landscapes-ranging from coastlines to alpine terrains-are fueling strong demand growth, especially among international travelers seeking sustainable adventure travel experiences. 

The Australia and New Zealand cycle tourism industry is driven by travelers’ growing interest in shared leisure experiences that combine recreation with social interaction. The trend has been reinforced by the rising use of cycling trips for corporate team-building and wellness retreats, encouraging groups to choose customized itineraries. Scenic destinations such as Tasmania, Queensland, and the South Island of New Zealand are increasingly promoted through group-focused packages, which enhance safety, encourage bonding, and strengthen this segment’s leadership position.

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Australia & New Zealand Cycle Tourism Market Report Highlights

• The solo cycling tours segment is expected to grow at the fastest CAGR during the forecast period, underpinned by a shift toward personal wellness, self-exploration, and independent travel that accelerated after the pandemic. Travelers are using cycling to balance fitness with leisure, particularly along secure and well-marked trails like New Zealand’s Great Rides. At the same time, digital navigation tools and online cycling communities have lowered barriers for individuals, enabling them to travel independently while still engaging virtually with like-minded enthusiasts.

• The marketplace booking platforms segment is projected to exhibit at the fastest CAGR during the forecast period, driven by travelers’ demand for convenience, price comparison, and bundled experiences. Online aggregators, including global players like TripAdvisor Experiences and regional platforms, now combine cycling with accommodation and transport options. The widespread use of mobile apps and digital wallets across Australia and New Zealand has further fueled this trend, enabling younger travelers in particular to book last-minute deals and enjoy seamless digital transactions.

• The age group 18 to 30 years segment is estimated to grow at the fastest CAGR during the forecast period, as younger travelers prioritize budget-friendly, adventurous, and eco-conscious travel experiences. Social media promotion and influencer-led campaigns showcasing cycle-friendly landscapes have significantly boosted participation in this age bracket. Coupled with the strong backpacking culture in both Australia and New Zealand, cycling is increasingly viewed as a low-cost, flexible, and socially engaging way to explore natural attractions, driving rapid adoption. 

Australia & New Zealand Cycle Tourism Market Segmentation

Grand View Research has segmented the Australia & New Zealand cycle tourism market report based on the group, booking, age group, and country.

Australia & New Zealand Cycle Tourism Group Outlook (Revenue, USD Billion, 2021 - 2033)

• Groups/Friends

• Couples

• Family

• Solo

Australia & New Zealand Cycle Tourism Booking Mode Outlook (Revenue, USD Billion, 2021 - 2033)

• Direct

• Travel Agent

• Marketplace Booking

Australia & New Zealand Cycle Tourism Age Group Outlook (Revenue, USD Billion, 2021 - 2033)

• 18 to 30 Years

• 31 to 50 Years

• Above 50 Years

Australia & New Zealand Cycle Tourism Country Outlook (Revenue, USD Billion, 2021 - 2033)

• Australia

• New Zealand 

List of Key Players of the Australia & New Zealand Cycle Tourism Market

• Australian Cycle Tours

• Tour de Vines

• Adventure South NZ

• Trail Journeys

• Cycle Journeys

• AllTrails Bicycle Tours

• Ride International Tours

• Travel & Sports Australia

• PureTrails New Zealand

• Velo Tours Australia