Anti-pollution Hair Care Products Market To Reach $6.75 Billion By 2030

April 2024 | Report Format: Electronic (PDF)

Anti-pollution Hair Care Products Market Growth & Trends

The global anti-pollution hair care products market size is anticipated to reach USD 6.75 billion by 2030, growing at a CAGR of 6.9% from 2024 to 2030, according to a new report by Grand View Research, Inc.

The most recent trends in the anti-pollution hair care products industry include the introduction of innovative ingredients with strong anti-pollution capabilities, such as vitamins, antioxidants, and natural extracts. There is also an increasing demand for natural and organic anti-pollution hair care products, as customers become more conscious of the importance of using sustainable and eco-friendly goods. Furthermore, major key hair care brands are creating dedicated anti-pollution hair care lines to meet rising demand. These products are marketed as "detox" or "protective" hair care solutions, aimed at consumers who want to combat the effects of urban pollution on their hair.

Anti-pollution hair care products are specifically designed to protect hair from the harmful effects of pollution. As pollution levels in metropolitan areas have risen, it has become critical to protect the hair from smoke, dust, and toxic chemicals, which can cause a variety of hair problems such as dryness, hair loss, and dullness. The market has grown significantly as consumers become more aware of the damaging effects of pollution on hair. These products serve to maintain the health and vitality of the hair by building a protective barrier against pollutants, nourishing the hair follicles, and restoring the hair's natural moisture balance, resulting in an increase in adoption among consumers.

There is a notable rise in the preference for natural and ayurvedic hair care products driven by an increased emphasis on holistic well-being and concerns about potential side effects, especially if not suitable for specific hair types. Traditional Ayurvedic herbs are perceived as safe and effective, attracting consumers who appreciate their purported benefits. The awareness of potential drawbacks associated with chemical-based products further fuels the shift towards natural alternatives, aligning with cultural norms and promoting overall hair health. Companies like Kalyashastra, based in India, offer luxury hair oil made from bee pollen, argan, castor, amla, white lilies, black cumin, fenugreek, and hibiscus.

The growth of the anti-pollution hair care products industry is largely driven by rising consumer concerns regarding scalp health, hair fall, hair thinning, hair loss, dandruff, and sensitive scalp. Hair loss is a prevalent condition in the UK, affecting a significant number of individuals. As per a publication by the Harley Street Hair Transplant Clinics in the UK, it is approximated that approximately 70% of men experience excessive hair loss and thinning by the age of 70, while 50% of women are affected by the age of 50. As a result, there is a growing prevalence of hair care products in the country.


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Anti-pollution Hair Care Products Market Report Highlights

  • Asia Pacific is expected to contribute a majority of the share to become the largest division in terms of global revenue in 2023. While in Europe, the increasing instances of scalp-related problems such as hair fall and itchiness have led consumers to opt for anti-pollution hair care products.

  • Based on product, the anti-pollution hair care conditioner is projected to register the fastest growth during the forecast period. The use of conditioners is significantly increasing, particularly among women with curly hair, due to the growing emphasis on deep conditioning treatments to restore moisture and natural shine.

  • The demand for anti-pollution hair care products among men is expected to witness steady growth over the forecast period. On the other hand, the growing demand for gender-specific products such as shampoos, conditioners, shaving creams, and face masks and peels for men is expected to positively impact the market.

  • During the forecast period, the online distribution channel segment is expected to grow the fastest. The increasing availability of a wide range of products of different brands, free delivery, and seasonal discounts on e-commerce platforms are among the major reasons driving this growth.

Anti-pollution Hair Care Products Market Segmentation

Grand View Research has segmented the global anti-pollution hair care products market based on product, end-user, distribution channel, and region:

Anti-pollution Hair Care Product Outlook (Revenue, USD Billion, 2018 - 2030)

  • Shampoo

  • Conditioners

  • Oils

  • Serums & Masks

  • Others

Anti-pollution Hair Care End-user Outlook (Revenue, USD Billion, 2018 - 2030)

  • Men

  • Women

Anti-pollution Hair Care Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

  • Hypermarkets & Supermarkets

  • Pharmacy & Drug Stores

  • Specialty Stores

  • Online

  • Others

Anti-pollution Hair Care Regional Outlook (Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Spain

    • Italy

  • Asia Pacific

    • China

    • India

    • Japan

    • South Korea

    • Australia

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa

List of Key Players in the Anti-pollution Hair Care Products Market

  • L'Oreal S.A.

  • Beiersdorf AG

  • Shiseido Company

  • Unilever

  • CLR Berlin

  • Kao Corporation

  • Procter & Gamble

  • Coty, Inc.

  • De Lorenzo

  • Avon Products Inc.

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