The global baby safety products market size is anticipated to reach USD 132.2 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 5.0% over the forecast period. Rise in government initiatives regarding infant safety has been driving the global market.
In 2017, out of 3,600 Sudden Unexpected Death Syndrome (SUID) in U.S., 38% of the deaths were due to Sudden Infant Death Syndrome (SIDS), also known as crib or cot death. Centers for Disease Control and Prevention (CDC), launched an initiative named Protect the Ones You Love to raise awareness among parents about the causes of child injury, SIDS, and SUID and how they can be prevented. These factors have been contributing to the demand for baby safety products.
Baby safety products such as monitors, cribs, and strollers provide safety and comfort to the babies either while travelling or when the parents are not around. To keep these products safe for infants, the governments around the world have taken certain initiatives. For instance, in Europe, the United Nations Economic Commission of Europe (UNECE) Regulation No. 44 and Regulation No. 129 have set standards for child restraint systems and every baby car seat must meet these standards.
In 2018, the car seats segment held the largest share of 70.6%. Rising incidents of fatal car accidents is increasing the demand for baby car seats and is one of the prime factors accountable for the large market share. For instance, in China, more than 18,500 children under the age of 14 die annually due to road accidents. To control the number of accidents, manufacturers in China are coming up with new products through online and offline stores. For instance, Alibaba.com offers more than 32,000 baby car seat products.
The offline distribution channel held the largest share of over 70.0% in 2018. The online distribution channel is anticipated to expand at the fastest CAGR of 5.3% from 2019 to 2025. Product comparison feature, detailed product overview, and easy exchange and refund options are making customers comfortable with shopping online.
Asia Pacific is expected to expand at the fastest CAGR of 5.8% from 2019 to 2025. The market in this region is primarily driven by an increase in birth rate and number of working mothers in countries such as China and India. According to EPRA International Journal of Economic and Business Review, the female labor participation rate has increased by 4.1% over the last three decades.
Rise in the number of new births in this region and large population are the major factors contributing to the baby safety products market growth in this region. For instance, according to The National Health and Family Planning Commission (NHFPC), the average number of new births in China each year is estimated to be 17 million to 20 million from 2016 to 2020.
The companies are coming up with new products to cater to consumer needs. For instance, Silver Cross Jet Ultra Compact Stroller folds down to a small size and is ultra lightweight. The industry is dominated by leading players such as Britax Child Safety, Chicco, Dorel Industries, Baby Cache, Baby’s Dream Furniture, Baby Jogger, Baby Trend, Combi, Cosatto, Graco, and Land of Nod.
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Further key findings from the report suggest:
Offline distribution channel held the largest baby safety products market share of more than 70.0% in 2018
The online distribution channel is expected to expand at a CAGR of 5.3% from 2019 to 2025 due to features such as product comparison, detailed product overview, and easy exchange and refund options
By product type, the monitors segment is anticipated to expand at the highest CAGR of 6.6% from 2019 to 2025
Asia Pacific is expected to witness the fastest growth over the forecast period due to increase in birth rate and number of working mothers in countries such as China and India, along with growing awareness about infant safety.
Grand View Research has segmented the global baby safety products market on the basis of product type, distribution channel, and region:
Baby Safety Products Type Outlook (Revenue, USD Billion, 2015 - 2025)
Baby Safety Products Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)
Baby Safety Products Regional Outlook (Revenue, USD Billion, 2015 - 2025)
Central & South America
Middle East & Africa
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