Buy Now Pay Later Market Size To Reach $80.15 Billion By 2033

Buy Now Pay Later Market Growth & Trends

The global buy now pay later market size is projected to reach USD 80.15 billion by 2033, registering a CAGR of 27.0% from 2025 to 2033, according to a new report by Grand View Research, Inc. The market growth can be attributed to the high purchasing power offered by the Buy Now Pay Later (BNPL) platforms, coupled with benefits such as interest-free and convenient payments. On the other hand, an increase in the demand for delayed payments for online shopping and a surge in spending on high-cost products are expected to offer lucrative opportunities for the market over the forecast period.

Several BNPL solution providers are striking partnerships with other fintech companies to offer BNPL services efficiently. For instance, in July 2023, At Home, a prominent home furnishing store chain in the U.S., introduced a new financing option, Synchrony Pay Later, to offer customers a BNPL solution. Through this program, consumers can apply for interest-free loans to make convenient equal payments over three months for single purchases ranging from USD 75 to USD 400 without negatively impacting their credit scores. This initiative complements At Home's existing At Home Insider Perks credit card, which provides six-month special financing options for qualifying purchases at the store. By integrating Synchrony Pay Later, At Home aims to provide customers with flexible and accessible payment alternatives for a seamless shopping experience.

Moreover, several fintech companies are focusing on developing innovative BNPL features for local shoppers worldwide. For instance, in March 2021, Payflex announced the launch of the BNPL feature for local shoppers in South Africa. Through this launch, local consumers would be able to purchase items from 500 well-known stores such as Superbalist, Cotton-on, and many more.

The COVID-19 pandemic had a positive impact on the BNPL market. A myriad of unexpected issues stemming from lockdowns, restrictions on people and goods movement, social distancing measures, and the growing awareness of BNPL solutions prompted various companies to adopt BNPL solutions to provide a better customer experience. As a result, BNPL solution providers witnessed exponential growth in their customer base and transaction volumes. For instance, overall BNPL transactions on ZestMoney jumped 300% in 2021 compared to 2020.

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Buy Now Pay Later Market Report Highlights

• The online segment dominated the market with a revenue share of 66.54% in 2024. 

• The large enterprises segment accounted for the largest revenue share in 2024. 

• The retail segment held the largest revenue share in 2024. The industry is witnessing increased adoption of BNPL solutions as they allow customers to easily distribute the cost of the purchase over a time of pre-determined and interest-free payments. 

• The North America buy now pay later market accounted for 29.3% largest share of the overall market in 2024.

Buy Now Pay Later Market Segmentation

Grand View Research has segmented the global buy now pay later market on the basis of channel, enterprise size, end use, and region:

Buy Now Pay Later Channel Outlook (Revenue, USD Million, 2021 - 2033)

• Online

• POS

Buy Now Pay Later Enterprise Size Outlook (Revenue, USD Million, 2021 - 2033)

• Large Enterprises

• Small & Medium Enterprises

Buy Now Pay Later End Use Outlook (Revenue, USD Million, 2021 - 2033)

• Retail

  • Consumer Electronics

  • Fashion & Garment

  • Others

• Healthcare

• Leisure & Entertainment

• Automotive

• Others

Buy Now Pay Later Regional Outlook (Revenue, USD Million, 2021 - 2033)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • France

• Asia Pacific

  • China

  • India

  • Japan

  • Australia

  • South Korea

• Latin America

  • Brazil

• Middle East & Africa (MEA)

  • United Arab Emirates (UAE)

  • Kingdom of Saudi Arabia (KSA)

  • South Africa

List of Key Players of Buy Now Pay Later Market

• Affirm, Inc.

• Klarna Inc.

• Splitit Payments, Ltd.

• Sezzle

• Perpay Inc.

• Zip Co, Ltd

• PayPal Holdings, Inc.

• AfterPay Limited

• Openpay

• LatitudePay Financial Services