The global creatine supplements market size is estimated to reach USD 4.21 billion by 2030, registering to grow at a CAGR of 25.2% from 2025 to 2030 according to a new report by Grand View Research, Inc. Traditionally associated with male athletes, creatine supplements are increasingly gaining popularity among female athletes and fitness enthusiasts. This shift is driven by greater awareness of the benefits of creatine for improving strength, endurance, and muscle recovery.
Manufacturers are introducing new and more convenient delivery formats for creatine supplements, such as chewable tablets, flavored powders, and ready-to-drink formulations. These innovations cater to consumer preferences for ease of use and taste. There is also a rising demand for creatine supplements with clean and transparent ingredient labels. Consumers are becoming more conscious about the quality and origin of ingredients, pushing brands to emphasize purity and authenticity in their products.
Consumers are increasingly adopting a holistic approach to health, viewing physical fitness, mental well-being, and nutritional balance as interconnected components of overall wellness. This holistic perspective drives interest in supplements like creatine, which are perceived to support multiple aspects of health, including physical performance and recovery.There is a rising preference for preventive health strategies aimed at avoiding illness and promoting longevity. Creatine supplements are sought after for their potential benefits in enhancing muscle strength, endurance, and recovery, which are essential for maintaining an active lifestyle and preventing age-related decline in physical fitness.
Sales of creatine supplements through online retail stores have captured a significant market share. These e-commerce platforms offer convenience through comprehensive shopping experiences where shoppers can seamlessly integrate creatine supplements into their grocery lists alongside other household necessities, streamlining the shopping process. The accessibility and extended availability of online stores enhance their attractiveness, enabling consumers to purchase creatine supplements at their convenience, regardless of time constraints.
North America accounted for the largest share of the market and is estimated to expand at a significant CAGR over the forecast period. There is widespread awareness among North American consumers regarding the benefits of creatine supplements in enhancing athletic performance, muscle strength, and recovery. This high level of awareness and acceptance drives consistent demand for creatine products.Companies in North America continuously innovate with new formulations, flavors, and delivery methods for creatine supplements. This product innovation caters to diverse consumer preferences, including those following gluten-free, vegan, or other specialized diets.
Major players in the creatine supplements market include Glanbia PLC, GNC Holdings Inc., Ajinomoto, The Hut Group (Myprotein), Weider Global Nutrition, BSN, and others. Various steps are adopted by these companies including global expansion, partnerships, acquisitions & mergers, development & launch of new products, and others to gain more share of the market.
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The powder form accounted for the largest share of 80.6% in 2024. The primary driver for creatine powder is its flexibility in dosage, allowing users to tailor their intake more precisely.
The capsules/tablets segment is projected to grow at a CAGR of 26.1% from 2025 to 2030.
The sales of creatine supplements through online channels accounted for a share of around 37.3% of the global revenue in 2024.
North America creatine supplements market accounted for a share of 39.4% of the global revenue in 2024.
Grand View Research has segmented the global creatine supplements market based on form, distribution channel, and region:
Creatine Supplements Form Outlook (Revenue, USD Million, 2018 - 2030)
Powder
Liquid
Capsules/Tablets
Others
Creatine Supplements Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
Hypermarkets & Supermarkets
Pharmacy & Drug Stores
Online
Others
Creatine Supplements Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
Germany
U.K.
France
Italy
Spain
Asia Pacific
China
Japan
India
South Korea
Australia
Latin America
Brazil
Middle East & Africa
South Africa
List of Key Players in Creatine Supplements Market
NutraBio
The Hut Group (Myprotein)
GAT WHP
WEIDER GLOBAL NUTRITION
Allmax Nutrition
Nutrex Research, Inc.
Glanbia PLC
MuscleTech
Ultimate Nutrition
EFX Sports
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