The global fabric softeners and conditioners market size is expected to reach USD 22.72 billion by 2025, according to a new report by Grand View Research, Inc. It is projected to register a CAGR of 4.7% during the forecast period. Rising adoption of fabric conditioners for maintaining the elasticity of fabrics is projected to drive the growth. These products help maintain softness of products and lighten the textile fibers. Growing demand for eco-friendly cleaning products owing to rising concerns over water pollution and hazardous effects associated with chemicals are expected to open new growth avenues in near future.
Liquid product segment exceeded USD 10 billion in 2018. Liquid products protect clothes from stretching and fading. Increasing adoption of top-load machines across the world is expected to further fuel the use of liquid products as they can be easily incorporated in washing machine dispensers. Rising adoption of washing machines in emerging economies is projected to further fuel the demand.
Commercial application held the largest market share in 2018 and is expected to register a CAGR of 4.4% from 2019 to 2025. Growing textile and hospitality industries is expected to drive the segment growth. Hospitality industry requires freshly washed and stain-free towels, bed sheets, and pillow covers among other products on a daily basis. This factor is anticipated to boost growth of the commercial application segment in near future.
Asia Pacific is expected to witness the fastest CAGR of 6.1% from 2019 to 2025. Rising household income in emerging economies including China and India is expected to remain a favorable factor. Increasing product launches in these countries is projected to positively influence the regional growth. In April 2018, Hindustan Unilever launched a fabric conditioner under the brand name, Comfort Pure for baby clothes. In March 2019, Proctor & Gamble launched plant-based product line under the Home Made Simple brand. Under this category, the company will offer a wide range of products including soaps, multipurpose cleaners, laundry detergents, and fabric softeners.
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Further key findings from the report suggest:
Liquid products is expected to witness a CAGR of 5.2% from 2019 to 2025
Commercial application held the leading market share of over 60% in 2018
In 2018, Asia Pacific held a revenue share of 36.6%
Key fabric softeners and conditioners market participants include Procter & Gamble; Unilever; RECKITT BENCKISER GROUP PLC; HENKEL AG & CO.; LG Household & Health Care Ltd.; PIGEON CORPORATION; Church & Dwight Co., Inc.; and MELALEUCA, INC.
Grand View Research has segmented the global fabric softeners and conditioners market on the basis of product, application, and region:
Fabric Softeners and Conditioners Product Outlook (Revenue, USD Billion, 2015 - 2025)
Fabric Softeners and Conditioners Application Outlook (Revenue, USD Billion, 2015 - 2025)
Fabric Softeners and Conditioners Regional Outlook (Revenue, USD Billion, 2015 - 2025)
Central & South America
Middle East & Africa
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