The global false eyelashes market is expected to reach USD 2.75 billion by 2030, registering a CAGR of 6.2% during the forecast period, according to a new report by Grand View Research, Inc. Increasing consumption of the beauty products by diverse age groups, internationally, plus the augmented use of the false eyelashes are the factors which drive the market growth.
Women are willing to spend a lot of money on cosmetics driving the growth of the false eyelashes market. Moreover, occurrences of injuries to natural eyelashes and swelling owing to surgical eyelash-related measures are the factors among people that largely restrain the market growth. Apart from that, increasing festival celebrations and fashion trends amongst the global population will support the demand for false eyelash products. Growing consumer inclination for colored eyelashes offers major players new business growth opportunities.
COVID-19 had a negative impact on the growth of the market. Most leading brands experienced a decline in sales due to the pandemic. False eyelashes are largely used in eye makeup meant for parties, functions, and other events which were banned by the government during COVID-19, which resulted in a large decline in the sales of the product. Growing adoption of online channel sales has made the market grow at a steady pace from the last two quarters of 2020. Furthermore, with the stable development of online sales channels, the trading of cosmetic products such as eyelashes is projected to surge substantially.
The convenience stores segment dominated the market with a revenue share of around 45.0% in 2021. Convenience stores mainly offer assistance from experts, who not only mention products appropriate to their tastes but also simplify the application and care of the product. Modern convenience stores have become a one-stop shop for an extensive selection of product categories. This makes it appropriate for the customers and increases impulse buying.
North America acquired the largest revenue share in the false eyelashes market in 2021. With the fast-paced development of its economy as well as changes in lifestyle, American consumers’ preference towards beauty and personal care products has developed multi-fold in the recent past. False eyelashes trends among all age groups in the U.S., although young women witnessed high demand in the region. Thus, North America generated the largest revenue in 2021.
In order to beautify the presence of people and offer various benefits, companies are offering easy-to-use false eyelashes without the necessity of glue to attach them. Additionally, players are producing an extensive variety of false eyelashes of numerous styles, fibers, colors, sizes, etc.
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Asia Pacific is expected to dominate the market during the forecast period from 2022 to 2030. Increasing adoption of the emerging makeup trends is likely to grow the market demand in the region during the forecast period. Moreover, several countries such as South Korea and Japan are among the major manufacturers of cosmetics and personal care products owing to the rising popularity of their unique makeup and skincare routine
Individual product segment is likely to dominate during the forecast period. The majority of consumers choose to wear them for an extended time period as they are pretty time intensive. It is obtainable in single as well as flared forms which are likely to boost this segment during the forecast period
Synthetic false eyelashes segment generated maximum revenue in 2021. This is attributed to their firmness as they hold curls very well and are offered in a range of length, curl, thickness, and style
Online segment is likely to dominate during the forecast period. Discounts and offers on the products, different promotion strategies, as well as easy payment options, are the factors likely to propel the online segment during the forecast period
Grand View Research has segmented the global false eyelashes market based on the product, constituent, distribution channel, region:
False Eyelashes Product Outlook (Revenue, USD Million, 2017 - 2030)
False Eyelashes Constituent Outlook (Revenue, USD Million, 2017 - 2030)
False Eyelashes Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)
Hypermarkets & Supermarkets
False Eyelashes Regional Outlook (Revenue, USD Million, 2017 - 2030)
Central & South America
Middle East & Africa
List of Key Players of False Eyelashes Market
Ardell International, Inc
KISS Products, Inc.
Huda Beauty FZ-LLC
House of Lashes
Parfums de Coeur, Ltd.
Beauty Box LLP
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