Flavors Market To Reach $33.03 Billion By 2033 | CAGR: 5.5%

Flavors Market Growth & Trends

The global flavors market size is expected to reach USD 33.03 billion by 2033, registering a CAGR of 5.5% from 2026 to 2033, according to a new report by Grand View Research, Inc. Consumer preferences in the food industry have significantly changed in recent years, particularly with reference to the growing acceptance of unique and exotic flavors. This shift toward diverse and unconventional flavor profiles have led consumers to seek new ways to explore different cultures and showed a preference for unusual and exotic foods and beverages from various regions for an "exotic effect." This trend is supported by the emergence of natural flavor enhancers made from botanical and fruit extracts.

According to an article by Nutraceuticals World in August 2022, a global manufacturer of flavors, fragrances, botanicals, and ingredients, in today's dynamic consumer environment, people are actively pursuing novel experiences, as well as premium products and nostalgic flavors of childhood. The infographics below highlight the common preferences of flavors among children, according to a February 2022 article by FlavorSum, LLC, a flavor manufacturer.

Further, fusion-based flavor combinations are also gaining popularity in creating innovative food products. Ingredient manufacturers help food product manufacturers deliver unique taste profiles to meet evolving consumer preferences, especially in the U.S. In March 2022, Flavorchem, a U.S.-based company, introduced "Citrus Vacation," a fresh line of citrus flavor enhancers. These “true-to-fruit” flavors are non-GMO, kosher, and vegan. They are available in six citrus flavors-Juicy Blood Orange, Sweet Tangerine, Zesty Key Lime, Yuzu Citrus, Fruity Kumquat, and Fresh Calamansi Lime. These flavors are versatile and can be adapted to a wide range of food and beverage applications.

The rising preference for natural ingredients is also encouraging manufacturers to opt for natural flavors to enhance the taste and aroma of their products without relying on artificial additives or synthetic flavors. The expansion of organic and clean-label product offerings creates a favorable opportunity for manufacturers to meet the demands of consumers seeking natural flavors without undesirable ingredients such as artificial sweeteners.

For instance, in September 2020, PepsiCo’s brand Tropicana launched Tropicana Lean, its new range of juice drinks in three flavors-Citrus Fruit, Mixed Berries, and Tropical Fruit-containing 40% less sugar and 40% fewer calories.

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Flavors Market Report Highlights

• By nature, synthetic flavors accounted for a revenue share of more than 65.6% in 2025. Natural flavors are anticipated to witness a growth rate of 6.9% from 2026 to 2033.

• By application, the food flavors accounted for a revenue share of 64.9% in 2025. The beverage application is estimated to grow at a CAGR of 6.0% from 2026 to 2033.

• By form, the powder flavors accounted for 66.8% of the market share in 2025. The liquid/gel flavors are estimated to grow at a CAGR of 4.7% from 2026 to 2033.

• Asia Pacific dominated the flavors market in 2025 with a share of 36.6% and was also experiencing significant growth, projecting a CAGR of 7.1%. The flavors market in Japan is set to grow at a CAGR of about 7.6% from 2026 to 2033.

Flavors Market Segmentation

Grand View Research has segmented global flavors market report based on nature, form, application, and region:

Flavors Nature Outlook (Revenue, USD Billion, 2021 - 2033)

• Natural

• Synthetic

Form Outlook (Revenue, USD Billion, 2021 - 2033)

• Powder

• Liquid/Gel

Flavors Application Outlook (Revenue, USD Billion, 2021 - 2033)

• Food

  • Dairy Products

  • Bakery & Confectionery

  • Supplements & Nutrition Products

  • Meat & Seafood Products

  • Snacks

  • Pet Foods

  • Sauces, Dressings & Condiments

  • Others

• Beverages

  • Juices & Juice Concentrates

  • Functional Beverages

  • Alcoholic Beverages

  • Carbonated Soft Drinks

  • Others

• Others

Flavors Regional Outlook (Revenue, USD Billion, 2021 - 2033)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia & New Zealand

• Central & South America

  • Brazil

• Middle East & Africa

  • South Africa

List of Key Players of Flavors Market

• Givaudan

• Firmenich SA

• Symrise AG

• Sensient Technologies Corporation

• International Flavors & Fragrances Inc.

• Takasago International Corporation

• Kerry Group plc

• MANE

• Robertet Group

• Huabao Flavours & Fragrances Co., Ltd.