Generative AI Market Size To Reach $109.37 Billion By 2030

May 2023 | Report Format: Electronic (PDF)

Generative AI Market Growth & Trends

The global generative AI market size is anticipated to reach USD 109.37 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 35.6% from 2023 to 2030. Growing demand to modernize workflow across industries is expected to drive the demand for generative AI applications among industries. Some factors that propel the growth of the market include the evolution of Artificial Intelligence (AI) and deep learning, the rise of creative applications & content creation, and the innovation of cloud storage, allowing easy data access. Moreover, the introduction of AI-powered gaming that provides more high-level visuals and graphics, interactivity, and a more realistic feel is projected to boost the market in the coming years.

The COVID-19 pandemic had a positive impact on the market. Many organizations adopted Machine Learning (ML) and AI as a response to the pandemic. Many significant market players, such as U.S.-based Microsoft, IBM, Google LLC, and Amazon Web Services, Inc., witnessed a growth in sales of AI-based technology during the pandemic. Moreover, the accelerated advancement of digital platforms also empowered the adoption of generative AI applications. For instance, in June 2020, Amazon Web Services, Inc. announced the addition of a new generative AI algorithm, Autoregressive Convolutional Neural Network (AR-CNN), to its AWS DeepComposer suite of products, allowing developers to create excellent music digitally.

AWS DeepComposer also provides learning capsules to developers to learn the basics of algorithms. Many industry players offer solutions for various applications, such as text-to-image, image-to-image, and super-resolution. For instance, in March 2023, Microsoft Corp., a software company in the U.S., launched Microsoft 365 Copilot, an AI assistant feature for Microsoft 365 services and applications. Microsoft 365 Copilot can benefit businesses by saving time, streamlining & automating their IT processes, and increasing productivity. Moreover, these industry players are researching generative AI technology for advanced image resolution, face aging, and video resolution technologies. For instance, U.S.-based Tesla is developing autonomous algorithms using data from car sensors.

Also, the neural networks are further trained to perform object detection and semantic segmentation. Investment in the AI and ML sectors to support the market of generative AI will drive the North America regional market. The presence of tech players in the U.S. and Canada provides lucrative growth opportunities for the region’s market. For instance, big tech companies like Microsoft Corporation, Google LLC, and Amazon Web Service are investing in generative AI startups and technology. The Asia Pacific region is expected to grow at the fastest CAGR during the forecast period. This is owing to the expansion of the end-user industries in countries, such as China and Japan, developing technology infrastructure, and government initiatives.

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Generative AI Market Report Highlights

  • The software component segment accounted for the highest revenue share of 64.8% in 2022 and is expected to retain its position over the forecast period. The rising use of generative AI-based software owing to its benefits, such as better image resolution, reduced conversion time, enhanced performance, and quick availability of output, is attributed to the segment growth

  • The transformers technology segment dominated the market with a share of 41.5% in 2022 and is also expected to grow at a CAGR of 34.9% over the forecast period. This can be attributed to the rising adoption of transformers applications worldwide that focus on predicting text and analyzing words

  • The diffusion networks segment is expected to grow at the fastest CAGR of 38.1% over the forecast period. This can be attributed to the variety and penetration of diffusion network applications to deliver generative models that generate realistic output

  • The media & entertainment end-use segment accounted for the maximum revenue share of 22.7% in 2022 due to the high adoption of generative AI for creating better advertisement campaigns and generative AI-based digital platforms for shopping. The BFSI segment is likely to grow at the fastest CAGR of 38.1% over the forecast period

  • North America held the largest share of 40.2% in 2022 and is expected to grow at a CAGR of 35.6% over the forecast period due to the presence of a large number of market players. Moreover, the presence of technology experts & developed technology organizations supports the region’s growth.

  • In March 2022, Google LLC announced the acquisition of Mandiant, a cybersecurity firm, for USD 5.4 billion. This acquisition would help Google LLC provide better advisory services and security operations suites, which will help customers resolve their most critical security challenges

Generative AI Market Segmentation

Grand View Research has segmented the global generative AI market based on component, technology, end-use, application, model, and region:

Generative AI Component Outlook (Revenue, USD Billion, 2017 - 2030)

  • Software

  • Service

Generative AI Technology Outlook (Revenue, USD Billion, 2017 - 2030)

  • Generative Adversarial Networks (GANs)

  • Transformers

  • Variational Auto-encoders

  • Diffusion Networks

Generative AI End-use Outlook (Revenue, USD Billion, 2017 - 2030)

  • Media & Entertainment

  • BFSI

  • IT & Telecommunication

  • Healthcare

  • Automotive & Transportation

  • Gaming

  • Others

Generative AI Application Outlook (Revenue, USD Billion, 2017 - 2030)

  • Computer Vision

  • NLP

  • Robotics & Automation

  • Content Generation

  • Chatbots & Intelligent Virtual Assistants

  • Predictive Analytics

  • Others

Generative AI Model Outlook (Revenue, USD Billion, 2017 - 2030)

  • Large Language Models

  • Image & Video Generative Models

  • Multi-modal Generative Models

  • Others

Generative AI Regional Outlook (Revenue, USD Billion, 2017 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • UK

    • Germany

    • France

    • Italy

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia

  • Latin America

    • Brazil

    • Mexico

    • Chile

    • Argentina

  • Middle East and Africa

    • UAE

    • Saudi Arabia

    • South Africa

List of Key Players in Generative AI Market

  • Adobe Inc.

  • Amazon Web Services, Inc.

  • D-ID

  • Genie AI Ltd.

  • Google LLC

  • International Business Machines Corp.

  • Microsoft Corporation

  • MOSTLY AI Inc.


  • Synthesia

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