Generative AI In Marketing Market To Reach $22.02 Billion By 2033

November 2025 | Report Format: Electronic (PDF)

Generative AI In Marketing Market Growth & Trends

The global generative AI in marketing market size is expected to reach USD 22.02 billion by 2033, registering a CAGR of 35.1% from 2025 to 2033, according to a new report by Grand View Research, Inc. The influence of generative AI on creating visual content transforms how brands share their narratives. Marketers use AI-driven tools to produce captivating visuals, including images, videos, and infographics, effectively communicating their stories. This movement is causing a profound shift in how brands interact with their audience, presenting a new way of communicating that is engaging and memorable. Using generative AI to power visual storytelling introduces a dynamic approach to captivating customers and strengthening brand recognition.

Generative AI is at the forefront of the movement toward data-powered insights within content generation. By examining extensive consumer data, AI algorithms provide marketers with invaluable knowledge regarding audience behaviors, inclinations, and patterns. These understandings serve as blueprints for content strategies, empowering marketers to shape content that resonates with their intended audience. This trajectory elevates the impact of content initiatives by confirming their alignment with consumer anticipations and interests. By incorporating data-informed insights from generative AI, brands can refine their content strategies to enhance engagement and increase conversion rates.

Generative AI is transforming retail and e-commerce marketing by personalizing customer experiences. It crafts custom product suggestions and captivating visuals, boosting brand loyalty. AI chatbots assist instantly and smooth out customer interactions, while AI-created social media content enhances brand visibility. As retail and e-commerce evolve, Generative AI is set to reshape marketing, creating meaningful connections with audiences through smart content.

In North America, Generative AI is revolutionizing marketing approaches. Through personalized content creation, businesses deliver tailored product suggestions and eye-catching visuals, fostering customer engagement and brand allegiance. AI-driven chatbots simplify customer interactions, while AI-generated social media content amplifies brand exposure. As marketing strategies evolve in North America, Generative AI is a driving force in reshaping practices and establishing more profound audience connections via intelligent content generation.

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Generative AI In Marketing Market Report Highlights

By component, the software segment dominated the market in 2024 with a revenue share of 65.5%. The service segment is estimated to register the highest CAGR over the forecast period.
By system type, the text models segment dominated the market in 2024. The multimodal models segment is expected to register the highest CAGR in the generative AI in marketing market over the forecast period.
By application, the content generation segment dominated the market in 2024. The Search Engine Optimization (SEO) segment is expected to register the highest CAGR in the generative AI in marketing market over the forecast period
By end-use, the retail and e-commerce segment dominated the market in 2024. The media & entertainment segment is expected to register the highest CAGR in the generative AI in marketing market over the forecast period.
North America generative AI in marketing industry dominated with a revenue share of over 33.4% in 2024. The generative AI in marketing industry in the U.S. is expected to grow significantly.
The generative AI in marketing industry in the Asia Pacific region is anticipated to grow at the fastest CAGR over the forecast period.

Generative AI In Marketing Market Segmentation

Grand View Research has segmented global generative AI in marketing market based on component, system type, application, end-use, and region:

Generative AI In Marketing Component Outlook (Revenue, USD Million, 2021 - 2033)

Service
Software

Generative AI In Marketing System Type Outlook (Revenue, USD Million, 2021 - 2033)

Text Models
Multimodal Models

Generative AI In Marketing Application Outlook (Revenue, USD Million, 2021 - 2033)

Content Generation
- Text Generation
- Image/Video Generation
- Audio Generation
Search Engine Optimization (SEO)
Lead Nurturing & Lead Scoring
Reporting & Analytics
Social Media Marketing
Others