The global in-app advertising market size is expected to reach USD 226,422.8 million by 2025, growing at a CAGR of 19.4% from 2019 to 2025, according to a new study conducted by Grand View Research, Inc. In-app advertising enables advertisers to display various types of advertisements, such as banners and pop-up videos, on mobile applications to reach their audience. The concept is gaining popularity owing to the rapidly increasing demand for mobile device-based advertising across various industry verticals such as education, entertainment, and retail.
The growing popularity of Business-to-Business (B2B), Business-to-Consumer (B2C), and Consumer-to-Consumer (C2C) e-commerce websites coupled with the emerging trend of online gaming are further fueling the market growth. Smartphone messaging, shopping, and gaming applications are expected to capture significant shares in the market over the forecast period owing to their increased use and the growing trend of mobile-based applications.
In-app advertising is a vital marketing channel for companies and offers them with sophisticated data tracking and user targeting features. It also enables advertisers to reach consumers with pinpoint accuracy, acting as an effective medium to capture consumers’ attention and encourage them to view and interact with the advertisements through mobile devices. Moreover, advertisers can harness geolocation data to ensure that they are reaching users at the right place and time. Majority of the smartphone users spend a significant amount of time using applications for voice/video calling, messaging, ticket booking, and gaming. In-app advertising can be easily integrated with such applications to reach prospective customers.
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The messaging segment is expected to gain traction owing to factors such as increasing consumer preference, better offers, and price discounts
The Android segment is expected to witness the highest growth rate over the forecast period owing to factors such as increased adoption of smartphones in the emerging economies of Asia Pacific, such as India and China
North America is expected to continue leading the in-app advertising market and reach USD 65,617.3 million by 2025. However, Asia Pacific is expected to witness the highest growth rate over the forecast period
Key industry players include Tapjoy, Inc.; Google AdMob; BYYD Inc.; Flurry, Inc.; Glispa GmbH; Tune, Inc.; Amobee, Inc.; InMobi; One by AOL; and Chartboost.
Grand View Research has segmented the in-app advertising market based on type, platform, application, and region:
In-app Advertising Type Outlook (Revenue, USD Million; 2014 - 2025)
Rich Media Ads
In-app Advertising Platform Outlook (Revenue, USD Million; 2014 - 2025)
In-app Advertising Application Outlook (Revenue, USD Million; 2014 - 2025)
Payment & Ticketing
In-app Advertising Regional Outlook (Revenue, USD Million, 2014 - 2025)
Middle East & Africa
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