The global online grocery market size is expected to reach USD 305.13 billion by 2030, growing at a CAGR of 26.8% from 2023 to 2030, according to a new study by Grand View Research Inc. The changing consumer behavior, the growing preference for contactless shopping and adherence to social distancing norms, and a paradigm shift toward buying fresh food and grocery online, particularly in the wake of the outbreak of the COVID-19 pandemic, are some of the major factors that are expected to drive the growth of the market over the forecast period.
Continued urbanization, the rising number of tech-savvy consumers, and the unabated growth of the e-commerce industry worldwide have been driving consumer preference toward buying the essentials over the internet. Easy access to a myriad of products from different vendors, ease of ordering, seamless digital payments, attractive offers, such as discounts and cashback, and convenient and flexible delivery have also been encouraging consumers to consider e-commerce channels for buying the essentials. As a result, online penetration in grocery shopping increased three folds as of the end of 2020 from the pre-pandemic levels.
The rise of shopping subscriptions is another factor driving the growth of the market. Almost every major market player is offering a subscription option for consumers. For instance, in the U.S., Kroger Co. offers a USD 79 annual subscription program known as the “Delivery Savings Pass”. The program envisages waiving the fees worth USD 10 the company usually charges for delivery, albeit the orders need to be of USD 35 or more. Similarly, Walmart’s Walmart+ membership program also charges customers USD 98 per year for free delivery on all grocery orders worth more than USD 35.
In India, leading market players, such as BigBasket and Blinkit (formerly Grofers), have been playing a niche role in driving the adoption of subscription services rapidly. For instance, BigBasket’s BB Star Membership program starts at USD 3.92 (INR 299) for six months and allows customers to avail of free delivery, cashback, and access to priority slots. The benefits associated with such subscription services are expected to help online grocers in building trust among customers, and subsequently, encourage more customers to opt for the annual subscription services, thereby driving the growth of the market over the forecast period.
The outbreak of the pandemic has played a decisive role in driving the preference for ordering groceries online. While some individuals opted for the e-commerce channel for convenience, others opted for the same to enjoy a user-friendly shopping experience. However, factors, such as the lack of any personalized involvement and the inability to touch and feel the product to check its freshness and durability are expected to hinder the market growth. A looming lack of trust in online payment methods, especially in emerging economies, is also expected to restrain the growth of the market.
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The staples & cooking essentials segment accounted for the largest market share in 2022 and is expected to continue dominating the market over the forecast period
The breakfast & dairy segment is expected to expand significantly over the forecast period.
Asia Pacific dominated the online grocery market and accounted for the largest revenue share of 59.0% in 2022 and is expected to expand at the fastest CAGR of 29.3% over the forecast period.
Grand View Research has segmented the global online grocery market based on product type and region:
Online Grocery Product Type Outlook (Revenue, USD Billion, 2018 - 2030)
Breakfast & dairy
Snacks & beverages
Meat & seafood
Staples & cooking essentials
Online Grocery Regional Outlook (Revenue, USD Billion, 2018 - 2030)
Middle East and Africa
List of Key Players in the Online Grocery Market
AEON CO., LTD.
Blink Commerce Private Limited
Natures Basket Limited.
Ebates Performance Marketing Inc.d/b/a Rakuten Rewards
Supermarket Grocery Supplies Pvt. Ltd.
Target Brands, Inc.
The Kroger Co.
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