Packaging Printing Market Size To Reach $615.7 Billion By 2030

February 2025 | Report Format: Electronic (PDF)

Packaging Printing Market Growth & Trends

The global packaging printing market size is anticipated to reach USD 615.7 billion by 2030, growing at a CAGR of 6.8% from 2025 to 2030, according to a new report by Grand View Research, Inc. The market is experiencing significant growth driven primarily by the expanding e-commerce sector and changing consumer preferences. The rise of online shopping has created an unprecedented demand for branded packaging solutions, with companies increasingly recognizing packaging as a crucial touchpoint for brand communication. For example, companies such as Amazon have invested heavily in custom-printed packaging that not only protects products but also enhances brand visibility and customer experience.

Sustainability concerns are reshaping the packaging printing landscape, with a notable shift towards eco-friendly inks and materials. Major brands such as Unilever and P&G are leading this transformation by adopting water-based inks, biodegradable materials, and minimalist designs that require less ink coverage. This trend is further supported by regulatory pressures and growing environmental consciousness among consumers, who increasingly favor brands that demonstrate commitment to sustainable packaging solutions.

Technology advancements in digital printing are revolutionizing the industry by enabling personalization and short-run printing capabilities. This has been particularly valuable for small and medium-sized businesses that can now afford customized packaging solutions. For example, craft breweries and artisanal food producers can create limited-edition packaging or seasonal designs without the high costs associated with traditional printing methods. The integration of smart packaging technologies, such as QR codes and NFC tags, is also driving growth in the sector by adding interactive elements to printed packaging.

The food and beverage industry remains the largest end-user segment in the packaging printing market, driven by strict labeling requirements and the need for attractive packaging to stand out on retail shelves. Premium packaging with high-quality printing is becoming increasingly important in luxury markets, particularly in cosmetics and personal care products. This is evidenced by brands such as L'Oréal and Estée Lauder, who use sophisticated printing techniques such as metallic inks and soft-touch coatings to convey premium quality and attract consumers.

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Packaging Printing Market Report Highlights

Based on product, the labels segment accounted for the largest share of over 35.0% of the market in 2024. The flexible packaging segment is expected to grow at the fastest CAGR of 5.8% during the forecast period
Based on application, the food & beverage application segment dominated the packaging printing market in 2024 by accounting for the largest revenue share of over 40.0%
The healthcare application segment is expected to grow at the fastest CAGR of 7.4% over the forecast period of 2025 to 2030
Asia Pacific region dominated the region segment of the market by registering a market revenue share of over 41.0% in 2024 and is projected to grow at the fastest CAGR of 7.3% during the forecast period of 2025 to 2030
In March 2024, FUJIFILM Corporation announced the launch of the Jet Press FP790, a new water-based digital inkjet press designed for the flexible packaging printing market. This marks Fujifilm's first entry into water-based digital inkjet presses for flexible packaging.