The top five suppliers including Samsung Electronics and Panasonic hold more than 50% share in the POS display market.
The global POS display market size is estimated to reach USD 16.89 billion by 2025, according to the new report by Grand View Research, Inc. The market is expected to witness a CAGR of 7.9% over the forecast period. The surface acoustic wave touch screen technology is expected to witness increased usage over the coming years owing to benefits such as improved clarity and durability.
POS systems help to enhance the shopping experience by speeding up purchase transactions with quicker response and improving customer service. The wide adoption of touch screens in POS among retailers has led to the rapid and centralized functionality for transaction processing. Moreover, it has enabled retailers to save space that is often taken up by keyboards and other accessories for supporting data entry, thus simplifying and streamlining the checkout process.
The major suppliers for display panels/touch screens for POS systems include Samsung Electronics and Panasonic, followed by AU Optronics and Baanto International. In terms of core capabilities, Samsung and Panasonic have a wide geographical reach, offering display technologies such as capacitive and resistive touch screens, LED and LCD panels, and HD & 4k resolutions screens to customers across the globe.
Currently, the POS screen industry is generic in nature as the presence of buyers and suppliers in the market are high. OEMs have an advantage while negotiating as the switching costs of suppliers are relatively lower. However, considering the top three players holding significant market shares, the market is expected to shift toward proprietary trading, which is likely to reduce the bargaining power of buyers.
The report includes actionable insights on strategic sourcing to reduce supply chain risks. Moreover, it highlights the preferred engagement and operating models. The peer intelligence highlighted in the report helps OEMs to gain a competitive edge in the industry.
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While a vast majority of POS display manufacturers are headquartered in APAC, they have significant global presence as well. In order to reduce the cost of procurement and lead time, suppliers have adopted regional procurement models where raw materials are procured locally to shorten supply chains and reduce the lead time and associated carrying costs.
Amidst the recent COVID-19 pandemic, end users such as restaurants and retail are observed adopting cost-efficient measures to improve their profitability. Apart from downsizing employee strength and improving process optimization, digital transformation is also sought out as an effective cost-saving measure.
The uptake of mPOS machines is expected to lead to increased penetration of mobile phones for contactless transactions. This may adversely affect the adoption of stationary POS terminals and, therefore, the usage of POS displays over 16 inches (standard POS display size for a stationary POS display is 16 inches or above).
There are no well acclaimed associations for POS display manufacturers and as such, no regulations that they need to abide by. While this results in lack of standardized products in the market, from a supplier’s perspective, constraints of doing business is significantly reduced. However, companies manufacturing POS displays need to adhere by standards such as TÜV-Mark Approval, ISO certifications, and EN55022.
With the need for real-time tracking along with cost-saving measures being applied across organizations, several suppliers are observed shifting from semi-automated procurement tools to cloud-based platforms in an attempt to improve speed and efficiency of their operations. In addition, outsourcing the maintenance of these tools helps in further cost savings.
Samsung Electronics is one the largest providers of display screens globally. While Samsung’s major focus is on display units for televisions and mobile phones, its competency in manufacturing displays has also enabled the company to become one of the largest suppliers of POS displays. In fact, Samsung, Panasonic, and Toshiba occupy over 50% of the market share.
Manufacturers of POS displays are moving to a standardized timeframe of contract periods (between one and three years) and payment models (45–60 days). This helps to bring in certainty of cash flows and ascertain secure periods of partnerships.
Taking into account the purpose of this report, Grand View Research has detailed out sourcing strategies for efficient procurement by industry leaders. In sourcing intelligence, the report includes the following sections:
Best practices adopted in the industry
Prevalent engagement models
Operating models between the sponsors and suppliers
Service Level Agreements
Peer Analysis and Strategies
Supplier Cost Structure Analysis
Day One Analysis
Negotiation Strategies for Cost Saving Opportunities
Should Cost Analysis
LCC / BCC Sourcing Analysis
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