The global pregnancy care products market size is expected to reachUSD 42.3 million in 2030 and is projected to grow at a CAGR of 5.4% from 2024 to 2030. Increasing awareness regarding use of personal care products during pregnancy and high adoption of organic products are driving the market.
A shift in trend toward adoption of organic maternity personal care products owing to safety concerns over chemical-based products is changing the scenario of the overall market. Furthermore, new as well as existing players are introducing organic or herbal variants to increase their market presence and product positioning. In addition, rising awareness and increasing influence of advertising and social media campaigns are boosting the adoption of pregnancy care products.
Doctors do not recommend the use of certain chemicals such as salicylic acid, retinol, toluene, and beta hydroxy acids during pregnancy as they pose a threat to both mother and baby. This has impeded the growth of chemical-based pregnancy care products.
Stretchmark minimizers is the largest segment of the global pregnancy care products market owing to rising concern of stretchmarks during gestation period. Breast creams and toning/firming lotions are expected to experience lucrative demand over the forecast period owing to increasing awareness and rising focus regrading post pregnancy body. Asia Pacific emerged as the dominant regional market owing to highest number of pregnancies and rising cognizance regarding adoption of pregnancy care products.
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The stretch marks minimizer segment accounted for a significant market share in 2023
Orthopedic care accounted for the largest market revenue share of 32.2% in 2023 attributed to the growing awareness of maternal health and availability in healthcare settings
The third trimester segment dominated the market and accounted for a significant market share in 2023
Hospital pharmacies dominated the market and accounted for a significant market share in 2023
North America pregnancy care products market dominated in 2023
Grand View Research has segmented the global pregnancy care products market report based on product, application, and stage of pregnancy, distribution channel, and region
Pregnancy Care Products Product Outlook (Revenue, USD Million, 2018 - 2030)
Stretch Mark Minimizer
Breast Cream
Toning/Firming Lotion
Itching Prevention Cream
Nipple Protection Cream
Body Restructuring Gel
Pregnancy Care Products Application Outlook (Revenue, USD Million, 2018 - 2030)
Orthopedic Care
Urinary Incontinence
Breast Cancer Care
Pelvic Pain
Lymphedema
Pregnancy and Postpartum Care
Pregnancy Care Products Stage of Pregnancy Outlook (Revenue, USD Million, 2018 - 2030)
Pre-conception
First Trimester
Second Trimester
Third Trimester
Postpartum
Pregnancy Care Products Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
Hospital Pharmacies
Independent Pharmacies
Hypermarkets/Supermarkets
Online/ E-commerce
Others
Pregnancy Care Products Regional Outlook (Revenue, USD Million; 2018–2030)
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Denmark
Sweden
Norway
Asia Pacific
Japan
China
India
Australia
South Korea
Thailand
Latin America
Brazil
Argentina
MEA
South Africa
Saudi Arabia
UAE
Kuwait
List of Key Players in Pregnancy Care Products Market
Mama Mio U.S. Inc.
Clarins Group
Novena Maternity
E.T. Browne Drug Co., Inc.
Expanscience Laboratories, Inc.
Noodle & Boo
Abbott
The Honest Company, Inc.
Lansinoh Laboratories
Mankind Pharma
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