The global projection mapping market size is anticipated to reach USD 8.0 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 10.9% from 2022 to 2030. Projection mapping can be defined as a 3D video projection technique that uses colors and lights to project virtual images on non-flat surfaces or irregular shapes like city landmarks, industrial sites, public buildings, and several others. Projection mapping offers a unique opportunity to immerse and attract a large audience with inspiring spectacles and captivating shows even from a distance.
The market was severely impacted due to the COVID-19 pandemic. The several regulations by the government for entertainment, tourism, and public gathering due to the pandemic forced people to stay at home. The industry suffered as major sports, and events were shut down for a long time. The pandemic also impacted the distribution chains of projection mapping manufacturers which resulted in the loss of their operations. The market is expected to benefit from the strategies adopted such as several developments, launches, and innovations by the market players in the projection mapping industry.
For instance, in December 2021, Barco appointed LANG AG as a preferred delivery partner for image and projection processing in Germany and Austria. The collaboration between both the company focuses on bringing the most innovative and best solutions to the market. Additionally, in December 2021, Vivitek announced the launch of DU9900Z, its new heavy-duty laser projector. It offers features such as warping and edge blending technology along with lens position memory and motorized lens zoom/shift/focus and is capable of 360-degree portrait projection.
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In terms of dimension, the 3D projection segment held the largest revenue share in 2021 and is projected to retain its dominance over the forecast period. The growth of the segment is attributed to the increasing adoption rate of 3D over 2D by audiences as it has a higher potential in providing higher audience engagement. Moreover, combining 3D projection mapping and AR technologies offer an enhanced digital experience. The 2D and 4D segments are anticipated to grow at a CAGR of 9.8% and 14.7% respectively over the forecast period
In terms of throw distance, the standard throw segment held the largest revenue share in 2021 and is projected to maintain its position over the forecast period. The market growth of this segment is attributed to the increasing adoption of standard throw projectors which provide large images and are placed at a distance from the screen to attract large audiences, tourists, and several others in various media, hospitality, entertainment, museums, and others sectors. The short-throw segment is likely to register a CAGR of 10.2% over the forecast period
In terms of application, the events segment dominated the market in 2021 and is projected to maintain its dominance over the forecast period. The market growth of this segment is mainly due to the increasing adoption of projection mapping by most sectors for advertisement, promotion, launches, sports opening ceremonies, and others. The rental and staging segment is likely to register the highest CAGR of 13.2% over the forecast period
Asia Pacific dominated the market in 2021 and is expected to witness a CAGR of 12.1% over the forecast period. The market growth of the region is primarily due to the increasing investment by the government as well as private organizations to support and introduce advanced technology use across the region. North America held a market share of 26.5% in 2021 and is expected to grow at a CAGR of 10.3% over the forecast period. This is due to the existence of a large number of market players and the standard of living and spending behavior related to entertainment, and tourism in the region
Grand View Research has segmented the global projection mapping market based on dimension type, throw distance, application, and region:
Projection Mapping Dimension Type Outlook (Revenue, USD Million, 2017 - 2030)
Projection Mapping Throw Distance Outlook (Revenue, USD Million, 2017 - 2030)
Projection Mapping Application Outlook (Revenue, USD Million, 2017 - 2030)
Rental & Staging
Projection Mapping Regional Outlook (Revenue, USD Million, 2017 - 2030)
Rest of Europe
Rest of Asia Pacific
Rest of Latin America
Middle East & Africa
List of Key Players in Projection Mapping Market
Seiko Epson Corporation
Sharp NEC Display Solutions
AV Stumpfl GmbH
Christie Digital Systems
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