Protein Shampoo Market Size Worth $2.5 Billion By 2025 | CAGR: 6.7%

The global protein shampoo market size is expected to reach USD 2.5 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 6.7% over the forecast period. Rising importance of hair care among adults at the global level as a result of growing awareness regarding personal hygiene is expected to be a key factor for the market growth. Moreover, increasing prevalence of various common issues such as dandruff, hair loss, split hair, and other scalp related diseases has propelled the adoption of protein rich shampoo among the customers across the global market.

Increasing air pollution and rise in harmful gas emissions from automotive, soot, and dirt around the globe leads to hair damage. Pollution can also promote various problems such as scalp skin breakage and dryness, scalp irritation, and sometimes premature baldness in men. Protein shampoo is considered to be beneficial for these hair problems as it increases the keratin protein content in the hair.

In addition, increasing prevalence of hair and scalp related issues including alopecia areata, dandruff, and other scalp related diseases at the global level is anticipated to provide growth opportunity for protein shampoo. According to the American Academy of Dermatology (AAD), approximately 80 million Americans, wherein more than 60.0% of the men population is affected by hair loss problem. These health issues are expected to promote the scope for keratin protein shampoo among the consumers.

Supermarkets and hypermarkets was the largest distribution channel, accounting for more than 35.0% share of the overall revenue in 2018 on account of increasing number of these stores across the globe. Major retailers including Walmart, Target, Aldi, and SPAR are expanding their store location across various lucrative markets. For instance, according to the press release, Target Brands, Inc. is set to inaugurate more than 25 new stores in U.S. by the end of 2020.

North America was the largest regional market for protein shampoo, accounting for a share of more than 30.0% in 2018. High market visibility of prominent brands including L'Oréal S.A., Procter & Gamble Company, and Unilever plc. in U.S. through their offline and online distribution channels is expected to remain a key factor over the next few years.

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Further key findings from the report suggest:

• E-commerce portals are expected to expand at the fastest CAGR of 7.5% from 2019 to 2025. Customers are now increasingly adopting e-commerce owing to availability of a wide range of products of various brands with special pricing and great discounts

• Asia Pacific is expected to expand at the fastest CAGR of 7.3% from 2019 to 2025 on account of increasing awareness regarding health and hygiene among consumers of developing countries such as China and India

• Key players in protein shampoo market include L'Oréal S.A.; The Procter & Gamble Company; Unilever plc; Shiseido Company, Limited; The Estée Lauder Companies Inc.; Atlantic Coast Brands; Keratin Complex; Pure Biology Products LLC; Klorane; and Keragreen Canada.

Grand View Research has segmented the global protein shampoo market on the basis of distribution channel and region:

Protein Shampoo Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

• Supermarkets & Hypermarkets

• Pharmacies & Drug Stores

• Convenience Stores

• E-commerce Portals

Protein Shampoo Regional Outlook (Revenue, USD Million, 2015 - 2025)

• North America

  • U.S.

• Europe

  • U.K.

  • Germany

  • France

• Asia Pacific

  • China

  • India

• Central & South America

  • Brazil

• Middle East & Africa