The Middle East anti-aging supplements market size is projected to reach USD 54.3 million by 2033, growing at a CAGR of 6.29% during the forecast period, according to a new report by Grand View Research, Inc. The market is expanding exponentially, driven by rising consumer awareness of preventive healthcare, growing beauty and wellness consciousness, and increasing disposable incomes. Strong demand from Saudi Arabia and the UAE, combined with the rapid growth of e-commerce and retail distribution networks, further supports adoption. Moreover, government-led health initiatives and a shift toward lifestyle-focused nutrition position the region as a promising growth hub for anti-aging supplements.
Furthermore, expanding retail and e-commerce channels significantly boost market penetration, as pharmacies, supermarkets, and digital platforms enhance accessibility and convenience. This wider availability strengthens consumer awareness and drives faster adoption of anti-aging supplements across diverse income groups. The growing role of online platforms in offering product variety, competitive pricing, and doorstep delivery further accelerates the region’s transition toward preventive health and wellness consumption.
However, limited consumer awareness regarding the benefits of anti-aging supplements, particularly outside major urban centers, remains a key restraint. Many consumers still prioritize cosmetic treatments over nutritional solutions, which slows market penetration. In addition, the lack of proper education and promotional campaigns about product efficacy continues to hinder adoption, especially among middle-income groups, thereby limiting the overall market growth potential.
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By ingredient, collagen dominated the market in 2024 with a market share of 28.54%. This dominance is driven by its proven benefits for skin health, wrinkle reduction, and strong consumer preference for beauty-from-within solutions. However, NMN is anticipated to grow at the fastest CAGR over the forecast period.
By application, hair, skin, & nail care dominated the market in 2024 and is anticipated to grow at the fastest CAGR of 7.71% over the forecast period. This dominance is driven by rising beauty consciousness, growing demand for holistic skincare solutions, and consumer preference for supplements that enhance appearance from within.
On the basis of formulation, capsules dominated the Middle East in 2024. This is attributed to their ease of consumption, precise dosage, longer shelf life, and widespread consumer acceptance across the region. However, powder is anticipated to grow at the fastest CAGR over the forecast period.
By distribution channel, the offline segment led the market in 2024. This segment growth is driven by strong consumer reliance on pharmacies, health stores, and supermarkets, which offer trust, product authenticity, and personalized recommendations.
The key players operating in the market include Thorne, GNC Holdings, LLC, Life Extension, Nu Skin Enterprises, Herbalife Nutrition Ltd., Beiersdorf AG, Amway Corp., NATURA &CO, Fine Hygienic Holding (FHH), and Forever Young Arabia (GlowMix).
Grand View Research has segmented the Middle East anti-aging supplements market based on ingredient, application, formulation, distribution channel, and country:
Middle East Anti-aging Supplements Ingredient Outlook (Revenue, USD Million, 2021 - 2033)
Collagen
Resveratrol
NMN
Vitamins
Hyaluronic Acid
Minerals
Others
Middle East Anti-aging Supplements Application Outlook (Revenue, USD Million, 2021 - 2033)
Hair, Skin, & Nail Care
Energy & Stamina
Bone & Joint Health
Others
Middle East Anti-aging Supplements Formulation Outlook (Revenue, USD Million, 2021 - 2033)
Capsules
Powder
Tablets
Others
Middle East Anti-aging Supplements Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
Offline
Pharmacies & Drug Stores
Hypermarkets/Supermarkets
Others
Online
Middle East Anti-aging Supplements Country Outlook (Revenue, USD Million, 2021 - 2033)
Saudi Arabia
UAE
Kuwait
Qatar
Oman
Rest of Middle East
List of Key Players in the Middle East Anti-aging Supplements Market
Thorne
GNC Holdings, LLC
Life Extension
Nu Skin Enterprises
Herbalife Nutrition Ltd.
Beiersdorf AG
Amway Corp.
NATURA &CO
Fine Hygienic Holding (FHH)
Forever Young Arabia (GlowMix)
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