U.S. Connected Fitness Equipment Market To Reach $5.26 Billion By 2033

U.S. Connected Fitness Equipment Market Growth & Trends

The U.S. connected fitness equipment market size is expected to reach USD 5.26 billion by 2033, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 19.3% from 2025 to 2033. The demand for connected fitness equipment in the U.S. is driven by consumers’ heightened focus on health, wellness, and convenience. Over recent years, a significant segment of the population has shifted from relying solely on traditional gyms to embracing digital and hybrid fitness models. Consumers are increasingly looking for solutions that enable them to exercise on their schedules, without sacrificing the quality or variety of their workouts. This trend has accelerated in the wake of the pandemic, as individuals seek to maintain fitness routines while managing work-from-home arrangements and busy lifestyles.

Beyond convenience, consumers are placing greater value on personalization and data-driven insights. Modern fitness users expect connected equipment to offer tailored workout recommendations, progress tracking, and performance analytics. Features such as real-time feedback, adaptive training plans, and integration with wearables have become highly desirable. These capabilities not only enhance user engagement but also foster loyalty by creating a sense of individualized support and measurable results. As fitness becomes increasingly intertwined with personal health data, consumers are demanding seamless digital ecosystems where their fitness activities connect with broader wellness and health monitoring tools.

Manufacturers have responded proactively to these evolving expectations by introducing advanced products that combine hardware innovation with sophisticated software capabilities. Companies are releasing equipment equipped with high-resolution touchscreens, interactive training sessions, and virtual coaching. There is also growing emphasis on compact, multifunctional designs to suit urban living spaces, reflecting a recognition of the practical limitations many consumers face at home. Additionally, subscription-based business models are gaining traction, enabling users to access expansive libraries of workout content across various disciplines, from strength training and cycling to yoga and meditation.

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U.S. Connected Fitness Equipment Market Report Highlights

• Based on product, cardiovascular training equipment accounted for a significant share of the U.S. connected fitness equipment industry revenue in 2024, driven by strong consumer demand for versatile, heart-health-focused workouts. This dominance underscores users’ preference for equipment that supports calorie burning, endurance improvement, and digital interactivity in home fitness settings.

• The demand for strength training equipment is projected to grow at a significant CAGR from 2025 to 2033. Many fitness enthusiasts are shifting from purely cardio-focused routines to balanced programs that include resistance training, driven by widespread awareness of its role in boosting metabolism and supporting healthy aging.

• The demand for connected fitness equipment in the U.S. business-to-business (B2B) industry is expected to grow at a robust CAGR of 25.4% from 2025 to 2033, reflecting rising investments by commercial facilities in advanced, tech-driven workout solutions. This growth highlights businesses’ focus on offering differentiated fitness experiences and leveraging digital engagement to attract and retain users.

U.S. Connected Fitness Equipment Market Segmentation

For this study, Grand View Research has segmented the U.S. connected fitness equipment market based on product and application:

U.S. Connected Fitness Equipment Product Outlook (Revenue, USD Billion, 2021 - 2033)

• Cardiovascular Training Equipment

  • Smart Treadmills

  • Smart Bikes

  • Connected Rowers

  • Others

• Strength Training Equipment

• Functional Training Equipment

U.S. Connected Fitness Equipment Application Outlook (Revenue, USD Billion, 2021 - 2033)

• Business-to-Consumer (B2C)

• Business-to-Business (B2B)

List of Key Players in the U.S. Connected Fitness Equipment Market

• Peloton Interactive, Inc.

• Technogym S.p.A.

• Johnson Health Tech Co., Ltd.

• iFIT Health & Fitness, Inc.

• Life Fitness

• Precor Incorporated

• EGYM GmbH

• Echelon Fitness Multimedia LLC

• Tonal Systems, Inc.

• Ergatta, Inc.