U.S. Plant-based Meat Market To Reach $6.08 Billion By 2030

U.S. Plant-based Meat Market Growth & Trends

The U.S. plant-based meat market size is expected to reach USD 8.70 billion by 2030 and is projected to grow at a CAGR of 18.1% from 2025 to 2030, according to a new report by Grand View Research, Inc. The market is experiencing significant growth and is primarily driven by several factors. Firstly, there is a growing consumer demand for plant-based alternatives to traditional meat products. Concerns over health, sustainability, and animal welfare have prompted many individuals to explore plant-based diets and seek out meat substitutes that mimic the taste and texture of meat.

The increased awareness of the environmental impact of animal agriculture has contributed to the rise of plant-based meat. Livestock production is associated with greenhouse gas emissions, deforestation, and water pollution, among other environmental issues. As a result, consumers are turning to plant-based options as a more sustainable choice.

Another driving force behind the plant-based meat market is the advancements in food technology. Companies have made significant strides in developing plant-based products that closely resemble meat in terms of taste, texture, and even appearance. These innovations have helped overcome the perception that plant-based alternatives are bland or inferior to traditional meat.

Furthermore, the availability and accessibility of plant-based meat products have increased significantly in recent years. Major food companies and restaurants have started incorporating plant-based options into their menus, making it easier for consumers to try these alternatives. Additionally, the growth of e-commerce and online grocery platforms have made plant-based products more accessible to a wider audience.

 Request a free sample copy or view report summary: U.S. Plant-based Meat Market Report

U.S. Plant-based Meat Market Report Highlights

• Based on source, soy-based meat led the market and accounted for 44.4% share of the U.S. revenue in 2024, owing to its potential to improve exercise performance, aid in post-workout recovery, and promote muscle development and strength.

• Based on product, plant-based burgers led the market and accounted for a 28.4% share of the U.S. revenue in 2024. The burgers are designed to replicate the taste, texture, and aroma of meat, using a variety of plant-based ingredients.

• Based on type, the plant-based chicken segment led the market and accounted for a 37.50% share of the U.S. revenue in 2024. The conventional meat industry commonly uses chicken as the primary component in a variety of food products like nuggets, patties, and cutlets, owing to its high content of animal fats, cholesterol, and protein.

• The retail end-use is expected to grow at a CAGR of 18.6% from 2025 to 2030. The accessibility and visibility of plant-based meat products have increased in recent years. Major food retailers have started offering plant-based options, leading to greater exposure and availability of these products.

• Based on storage, the refrigerated plant-based meat products are likely to exhibit the fastest growth and are projected to grow at a CAGR of 18.9% in terms of revenue. The COVID-19 pandemic and meat shortages have been significant contributors to a growing trend of consumers shifting away from meat consumption.

U.S. Plant-based Meat Market Segmentation

Grand View Research has segmented the U.S. plant-based meat market based on source, product, type, end-user, and storage:

U.S. Plant-based Meat Source Outlook (Revenue, USD Million, 2018 - 2030)

• Soy

• Pea

• Wheat

• Others 

U.S. Plant-based Meat Product Outlook (Revenue, USD Million, 2018 - 2030)

• Burgers

• Sausages

• Patties

• Nuggets, Tenders & Cutlets

• Grounds

• Others

U.S. Plant-based Meat Type Outlook (Revenue, USD Million, 2018 - 2030)

• Chicken

• Pork

• Beef

• Fish

• Others

U.S. Plant-based Meat End User Outlook (Revenue, USD Million, 2018 - 2030)

• Retail

• HORECA (Hotel/Restaurant/Café)

U.S. Plant-based Meat Storage Outlook (Revenue, USD Million, 2018 - 2030)

• Refrigerated Plant-based Meat

• Frozen Plant-based Meat

• Shelf-stable Plant-based Meat

List of Key Players in U.S. Plant-based Meat Market

• Beyond Meat

• Impossible Foods Inc.

• Maple Leaf Foods (Field Roast & Maple Leaf)

• Conagra, Inc. (Gardein Protein International)

• Kellogg NA Co. (MorningStar Farms)

• Amy's Kitchen, Inc.

• Tofurky

• Kraft Foods,Inc.

• Lightlife Foods, Inc

• Trader Joe's

• Yves Veggie Cuisine (The Hain-Celestial Canada, ULC)

• Eat JUST Inc.

• No Evil Foods