Window Treatment Industry Data Book - Blinds & Shades, Curtains and Shutters Market Size, Share, Trends Analysis, And Segment Forecasts, 2023 - 2030

Database Overview

Grand View Research’s window treatment industry data book is a collection of market sizing information & forecasts, trade data, pricing intelligence, competitive benchmarking analyses, macro-environmental analyses, and regulatory & technological framework studies. Within the purview of the database, such information is systematically analyzed and provided in the form of outlook reports (1 detailed sectoral outlook report) and summary presentations on individual areas of research.

Window Treatment Industry Data Book Scope

Window Treatment Industry Data Book Coverage Snapshot

Window Treatment Sector Outlook

Rising urbanization has propelled the number of households, which, in turn, will propel the window treatment industry growth over the forecast period. The U.S. Census Bureau has recently produced three household surveys, all of which indicate that from 2019 to 2021, household growth reached almost unparalleled heights in the country. According to the Housing Vacancy Survey, American Community Survey, and American Housing Survey, there were an average of 2.0 million to 2.4 million household additions between 2019 and 2021.

Additionally, window treatments have witnessed a rise in adoption owing to growing concerns over energy conservation, privacy, and safety. As per the United States Department of Energy (DOE), a medium-colored drape backed with white plastic decreases solar heat gain by as much as 33%. Growing awareness regarding the importance of energy conservation is increasing the penetration of window coverings among consumers.

Blinds & Shades Market Analysis And Forecast

Blinds and shades offer precise control over the amount of natural light entering a room. Consumers appreciate the ability to adjust the slats or fabric to achieve the desired level of brightness or darkness. This allows for the creation of a comfortable and well-lit environment for various activities, such as working, relaxing, or sleeping, resulting in increasing adoption among consumers.

Moreover, the growth in the interior decoration sector is projected to fuel demand for blinds & shades throughout the forecast period. Due to the rise of residential and commercial buildings, there is an increasing need for new houses, as a result of increasing population growth, likely favoring the growth of the market. According to a report published by the U.S. Census Bureau and the U.S. Department of Housing and Urban Development, around 1,392,300 residential units were finished in 2022. This is 3.8% more than the total of 1,341,000 for 2021. 

Curtains Market Analysis And Forecast

Curtains are a traditional way to cover windows, thereby these products are widely popular among consumers looking for economical options. Moreover, the rise of smart homes has led to the integration of advanced technology into everyday items, enhancing convenience and automation. In response, key players in the home automation industry are introducing innovative products like smart curtains and drapes. For instance, in August 2022, Xiaomi launched Xiaomi Mijia Smart Curtain Motor 1S which can be controlled using the Mijia app, and accompanying remote control, with voice command or even a gentle tug to start the motor.

Moreover, consumers are driven by the desire to enhance the overall aesthetics and style of their living spaces. Consumers are opting for curtains that complement their interior design theme, color scheme, and personal taste. The curtains' appearance, patterns, textures, and fabric choices play a crucial role in meeting consumers' aesthetic preferences is another factor driving the adoption of curtains among consumers. In addition, consumers value curtains that serve multiple functions. Curtains that offer both privacy and light control, along with other features like thermal insulation or noise reduction, are gaining popularity among consumers. 

Shutters Market Analysis And Forecast

Shutters offer a classic and timeless aesthetic appeal to the overall appearance of both interior and exterior spaces, adding a touch of elegance and sophistication. Consumers are drawn to the unique and stylish look of shutters, which can complement various architectural styles and interior design themes. The demand for shutters is rising due to their aesthetic appeal and the introduction of innovative products, such as motorized shutters.

Moreover, motorized shutters are gaining popularity among tech-savvy consumers as they are controllable through remote, smartphone, and voice control devices. Consumers who prefer a beachy or colonial look, opt for shutters. Shutters include adjustable slats that allow users to manage the amount of light and privacy while maintaining visibility outside. These features are majorly preferred by individuals who prefer the view from their windows while keeping some privacy. Shutters are available in several materials including fabric, glass, wood, and vinyl. 

Competitive Insights

In the market, a mix of established companies and emerging players exists. Several prominent players are strategically capitalizing on the market's growing trends while expanding their range of services to sustain and increase their market share. For instance:

• In January 2023 , Welspun announced a brand licensing arrangement for the EMEA market with the Walt Disney Company. Welspun will have the ability to create, develop, produce, and market a whole line of home textile items using Disney's numerous franchises and characters from the Disney, Pixar, Marvel, and Lucas brands.

• In February 2022 , Springs Window Fashions acquired the assets of NuLEDs to strengthen its position in the Power-over-Ethernet (PoE) shade market. The intellectual property of NuLED presents a unique opportunity for Mecho in an automated shade system.