Marketing as an activity rests on communicating messages to target groups. Signage, commonly used in this field involves the application of symbols and signs for conveying information. Digital signage on the other hand comprises streaming media, videos, and digital images. The display of such content calls for the application of technologies such as LED (Light emitting diode) and LCD (Liquid-crystal display).
Digital signage is used extensively in commercial spaces, corporate buildings, transportation systems, hotels & restaurants, and other similar public areas. Its growing popularity attributes to its versatility and affordability. It is often adopted for outdoor advertising. Unlike traditional alternatives, messages via digital signage can be customized and changed frequently.
Dynamic Content - A Defining Success Factor for Digital Signage
Digital signage today lays great emphasis on ‘dynamic content’. In a world brimming with information, it is a challenging task to convey information to consumers that is not only crisp but also attractive. Thus, digital signage strives towards displaying content that changes every minute. ‘Variety’ is key when it comes to attracting the attention of consumers.
Companies, such as OnSign TV, ScreenDrive, DSPlay, Maptmedia, POSTAR, and IntuiFace among others offer remote content management solutions for digital signage. The availability of tools for remote management of content ensures the delivery of new & relevant information to customers. This information can be customized as per demographics, current events, and time of day.
Superior Display Features of Moxie
Developed by Omnivex Corporation, Moxie is a sophisticated software solution that manages digital signage networks in the most efficient manner. It innovatively handles real-time information, high resolution media, and rich content. This software solution automatically responds to external settings and dynamic data to ensure the delivery of relevant content.
Based on Microsoft Windows technology, Moxie doesn’t need to develop its own software & hardware for the management & display of content. The Layout Designer module of Moxie consists of a number of tools needed for developing content as desired. This content can be controlled via its excellent position & display features.
Digital Signage - Market Outlook
The global digital signage market was estimated at USD 14986.1 million in 2015. It is projected to reach USD 29939.6 million by 2024. High demand for 3D digital signage, affordable display panel costs, and greater focus on brand awareness are the factors that drive this industry. The drawbacks of print advertising are impelling companies to opt for digital signage. Application of LED, OLED, LCD, and Super AMOLED in display systems can substantially add to global demand during the forecast period (2016-2024).
Widespread adoption of digital signage in hospitality and in the corporate sector may benefit the worldwide market in the forthcoming years. Prominent companies operating in this industry are Polk Audio, Microsoft Corporation, Omnivex Corporation, Samsung Electronics, and Key West Technology.
In-depth research report by Grand View Research, Inc. :
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