The global application delivery network (ADN) market is expected to witness significant growth over the forecast period. Use of big data, virtualization and cloud computing has increased in the past few years due to rising demand for highly secured and efficient corporate webbing grids. Video, voice, and unstructured data usage has changed the web traffic from transaction-oriented solutions to bandwidth-intensive solutions.
Application delivery network is also known as content switch or web switch which is an advanced traffic management device. It is a suit of technology that provides availability, visibility, security and application acceleration. System performance & traffic is managed by delivery controller device which is fixed at data center end of the whole system, this device distributes the traffic among servers across different geographic locations.
Increasing demand for cloud computing, big data, and virtualization has increased the need for reliable and efficient webbing solutions. Dramatically changing web traffic patterns, such as from network-oriented to bandwidth-intensive solutions, voice, video, unstructured data and ERP support is expected to create opportunities for ADN market growth.
Increasing efforts from enterprises to improve business agility and mobility, which involves application delivery network solutions, is expected to fuel the ADN market growth over the forecast period. Rising concerns regarding cost-effectiveness and organizational profitability are also anticipated to foster market growth.
Ability of this system to protect critical data against malicious applications &content and ability to deliver the solution much faster among the enterprise is one of the key factors driving the application delivery network market growth.
Datacenter consolidation and virtualization are essential for successful running of the enterprises which makes it essential for enterprises to use application delivery network. Need for application performance scaling and security is also expected to be potential growth driver.
Intense competition between cellular and internet service providers is expected to force the companies to enhance their webbing systems. Drastic increase in mobile data traffic is expected to create a good opportunity for the market players as webbing solution providers need to install more of application data networks for being able to provide quality services to their customers.
Migration towards cloud storage by the end consumers and enterprises is supposed to create huge opportunities in the market as cloud storage is possible only through a good application delivery network. Web-based solutions are causing threat to the company-owned critical information which is forcing them to adopt application delivery network, thus boosting industry growth.
Growth in end use devices such as mobile, laptop, tablets, and palmtops, is creating stress on the application delivery network market as they create heavy load and less revenue. Limitation of internet connectivity is also expected to hamper the market growth over the forecast period.
Increasing proliferation of online business solutions in addition to increased number of users causes complexity in delivering applications. This creates difficulty in catering to huge internet data traffic.
ADN market can be segmented on the basis of products, end-use industries, and verticals. On the basis of product, the market can be segmented into controllers, application security equipment, and application gateways. ADN end-use industries include cloud service providers, enterprises, and telecommunication service providers.
On the basis of vertical, the ADN market can be classified as retail, government, education, high technology, banking & financial services and insurance, and media & entertainment. High-tech and media & entertainment verticals are expected to register extensive growth over the forecast period. Increasing number of individual internet consumers is expected to trigger media & entertainment market growth while increasing need for sophistication is expected to fuel the high technology segment.
Application delivery network industry is oligopolistic in nature as over70% of the market share is captured by F5 Networks Inc., Citrix Systems, Inc., and Radware, while F5 Networks being the global leader.
Other important players in the application delivery network market are A10 Networks, Aryaka Network, Array Network, Blue coat systems, Brocade, Dell, Inc. Cisco Systems, Inc. Synercomm, Sangfor, Coyote Point, Networx, Australia Network Instruments, ProceraNetworks, Quosmos, Fortinet, Edgecast Networks, Barracuda Networks, Verizon, Radware, Oracle Corporation, Hewlett-Packard (HP).
There are high number of small players in the industry which compete among themselves to gain more market share. They have a competitive advantage of being in the industry for a long duration and have experienced many changes in the industry. Application delivery network needs both high technical intelligence and competent hardware webbing solutions to serve consumer needs.
Application delivery network solutions have increased in the small and medium-sized business to accelerate processes and reduce the lead time. ADN solutions are very much adaptable by the enterprises on account of their high efficiency.
WAN optimization, application performance monitoring and secured web gallery technologies have been combined to give full control and visibility over application performance and user, creating a constant demand for the system.
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