The global brown rice market is anticipated to register healthy growth over the forecast period. Due to Increasing health consciousness among eaters and their preference for high-nutrient rice provided by brown rice such as magnesium, phosphorus, and vitamin B with high demand originating from the Middle East and African countries are growth drivers to the rice market. Great packing strategies with attractive designs and shifting trends in culinary tastes with over-the-counter (OTC) foodstuffs reigning popular will result in the growth of the brown rice market. Increasing consumer preference for brown rice that was finding acceptance with diabetics now has picked up steam with fitness connoisseurs, propelling the market for brown rice in all countries.
Brown rice is the mainstay of Asian countries such as India, Thailand, and Bangladesh and is milled globally, and consumed locally with the unwavering nature of consumers and producers. Rice export to countries other than that of origin has resulted in a shortfall in global rice production. A tilt towards healthy eating habits with increased fitness regimens has enriched the rice-producing nations which are expanding at an overall CAGR compared to the overall rice market. Brown rice has outgrown the traditional small rice-cereal eating habits and finding increased momentum in growth, major rice-producing countries are finding it worthwhile to invest in brown rice production.
Increasing per-capita consumption of brown rice in countries that long ago were not rice-consuming nations is now blooming into one and improving growth in the brown rice-producing market. Segmentation is instrumented by length, type, and region. Brown rice can be broken down into long-grain brown rice, and short-grain brown rice. Brown rice by type is classified into sweet brown rice and brown basmati rice. By region, brown rice is segmented into North America, Europe, Asia Pacific, MEA, and Latin America.
Sweet rice is consumed in South East Asian countries and is fatty in content. Long grain becomes firm and offers a fluffy texture. Medium grain offers a sweet and nutty flavor and retains its tenderness in cooking. Short grain is up for a sweeter taste and lends itself to a chewable and denser texture. Asia Pacific is the most dominant player in the rice-producing field with Thailand remaining the topmost exporter of brown rice followed by Vietnam and India. The brown rice market is fragmented in nature with significance accounting for only the top 10 countries contributing to 50% of global rice imports.
Major Rice producing countries include Indonesia, the Philippines, Iran, Nigeria, and a few European countries. Latin American countries underscore farming and agricultural prospects with the availability of tilling resources such as land and water. The key industry players in the brown rice market include TK rice mill and ash, Asia golden rice Co ltd, Daawat, Shiva Shellac and Chemicals, Amira nture foods ltd, Chandrika Group of mills, Riviana Foods Inc., Ebro Foods, Agistin Biofoods Pvt Ltd, and Sunfoods LLC.
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