CBD Skin Care Market Size, Share & Trends Analysis Report By Source (Hemp, Marijuana), By Type (Oils, Creams & Moisturizers, Masks & Serums, Cleansers), By Region, And Segment Forecasts, 2020 - 2025

Industry Insights

The global CBD skin care market size was valued at USD 698.9 million in 2019 and is expected to expand at a CAGR of 27.8% from 2020 to 2025. The market is majorly driven by growing awareness with respect to the benefits of CBD infused personal care products. Cannabidiol (CBD) is a naturally occurring compound derived from the cannabis plant and is one of the hundred cannabinoids present in the hemp plant.

Although CBD is found in the marijuana plant, it is both non-psychoactive and legal to buy in its isolated form. Conventionally, cannabidiol has been studied for its pain-relieving, relaxing, and anti-anxiety properties, however, recent studies have shown that it has therapeutic benefits when applied to the skin.Growing adoption of CBD skin care products by North America, supported by legalization of cannabis cultivation, is expected to further augment the growth of the CBD skin care market during the forecast period.

CBD is considered safe and effective for all skin types but is particularly useful for people who struggle with sensitivity, inflammatory conditions, acne, and dryness related to skin. Owing to these strong inflammatory properties, CBD helps in the skin’s natural healing process, lowering the life span of breakouts and eczema flare-ups. CBD also showcases potential antioxidant properties that can help in counteracting signs of aging. It can even help in reducing pain caused by inflammatory skin conditions.

The healing properties of these ingredients are expected to encourage the manufacturers to develop products infused with the benefits of CBD. For instance, Sephora had launched a special section solely dedicated to CBD skin care products in its stores. Moreover, Ulta Beauty, which is known for its large network of beauty stores offering cosmetics and skin care products, is also planning to dedicate a special section for such products. Some of the luxury retailers are focusing on introducing CBD infused product lines, such as the Murad’s Hemp Serum from Unilever, Originals Hemp Mask from Estee Lauder Companies, and Kiehl’s Cannabis Serum from L’oreal.

CBD Skin Care Market Trends

The awareness regarding CBD-based skincare products has increased significantly over the last few years owing to their excellent medicinal properties. CBD skincare products are gaining immense popularity among consumers owing to their exceptional anti-inflammatory and rich antioxidant properties. In addition, CBD-infused skin care products help in the proper functioning of the endocannabinoid system, which is responsible for balancing various crucial functions of the skin including oil production and melanocyte production, which is also known as pigmentation.

Manufacturers are launching innovative products in the global market to cater to the growing product demand from customers. For instance, in May 2021, Avicanna Inc., a biopharmaceutical company focused on the development, manufacturing, and commercialization of plant-derived cannabinoid-based products, announced to launch CBD dermo-cosmetic products under the brand “Pura Earth.” These innovative product launches are promoting the demand for CBD-based skincare products across the globe.

A rise in the legalization of cannabis for medical and recreational purposes is a major factor supporting the demand for cannabidiol (CBD) skincare products. The absence of tetrahydrocannabinol (THC) content in the product is expected to further drive the demand among consumers interested in the use of skin care products for normal use as well as medical purposes.

The 2018 U.S. Farm Bill is considered one of the most supportive government policies for the promotion of CBD skincare products and other CBD-based products in the U.S. The bill legalizes hemp and hemp-based products in the country and omits hemp from the definition of marijuana in Section 102(16) of the Controlled Substances Act (CSA). As per the bill, the U.S. Department of Agriculture (USDA) will approve the states before harvesting for monitoring and production regulating purposes.

There is a thin line between legal CBD and illegal CBD. Various hemp growers and even CBD-based skincare product manufacturers can lead to the abusive use of CBD-based products. Due to such uncertainty associated with these products, most countries have baned all types of CBD-based products, including CBD skincare products.

According to the 2018 Farm Bill of the U.S., hemp has been removed from under marijuana and defined as cannabis (Cannabis sativa L.) and derivatives of cannabis with extremely low concentrations of the psychoactive compound delta-9-tetrahydrocannabinol (THC) (should not be more than 0.3% THC on a dry weight basis). However, in recent years, the U.S. Food and Drug Administration (USFDA) has issued several warning letters to companies for selling products containing cannabidiol (CBD) in ways that violate the Federal Food, Drug, and Cosmetic Act (FD&C Act). Such instances can restrain the growth of all types of CBD-based products, including CBD skincare products, in the global market.

Type Insights

CBD based skin care oils led the market and accounted for a share of 40.84% in 2019. These product types have been gaining an increasing popularity in the personal care market. It is highly beneficial for acne, aging, and wrinkle prone skin conditions due to its anti-inflammatory properties. CBD oil also has antioxidant attributes, which help in reducing the visible signs of aging.

Masks and serums are anticipated to expand at the highest CAGR of 28.5% over the forecast period. These CBD infused masks and serums are expected to gain a significant share in the global market. This scenario is attributed to increasing demand for facial mask sheets and serums that penetrate deep in the skin and are easy to apply.

Source Insights

Hemp based skin care products held the largest share of 62.8% in 2019 on account of high fatty acid content of the product. Hemp infused skin care products help in reducing the discomfort by soothing and rejuvenating dry and damaged skin. They also help in controlling aging problems, which is likely to drive the application of this source. Some of the hemp based skin care products include Hempme Organic Face Cream, Origins hemp based hydrating face mask, and Kiehl’s cannabis sativa seed oil.

According to Kotak, hempseed oil gives highly unmatched moisturizing characteristics for the skin. The Body Shop was one of the first major cosmetic players to recognize this, thereby introducing its hemp range of products to the market. According to the EU cosmetic ingredient database, hempseed oil also acts as a surfactant, cleanser, emollient, and skin conditioner agent. Hemp molecules are very minute, which further allows it to effectively penetrate the skin and provide effective results. These attributes are expected to result in the increasing application of hemp in skin care products, thereby contributing to the global market growth in the next few years.

Regional Insights

North America held the largest share of more than 43.40% in 2019 and is expected to be the fastest-growing market in the forecast period. Demand for CBD skin care products from North America is expected to remain high due to the presence of a large customer base and the legalization of marijuana in the U.S. and Canada. Currently, about 33 states in the U.S. and the District of Colombia have legalized cannabis in the U.S., thereby making it the largest market in the world. The legalization and presence of prominent beauty care manufacturers are expected to contribute to the market growth over the next few years.

Consumer demand in the U.S. is likely to be driven by the benefits of CBD-infused skin care products. As per the FDA Regulation of Cannabidiol (CBD) Products, marijuana is illegal, while industrial hemp and cannabis are not. Therefore, CBD derivatives can be legally produced and supplied. This creates potential opportunities for CBD derivatives in skin care products such as creams, serums, ointments, and others.

The Asia Pacific is expected to witness significant growth in the coming years. Prominent beauty expert countries such as China, India, Japan, and Korea are anticipated to offer potential opportunities for market growth. Although cannabis is largely illegal across Asia, Asian beauty movements such as J-beauty and K-beauty are the leaders of the global skincare market. Therefore, Asian countries are expected to witness rapid growth in this market.

As per the World Bank and the International Monetary Fund, China is one of the leading manufacturers of hemp-derived cannabis and is expected to dominate the global market over the forecast period. CBD products derived from sources such as cannabis Sativa fruit, cannabis Sativa seed oil, and cannabis Sativa leaf extract with a THC limit of 0.3% can be grown and sold in China. This favorable scenario has driven its application in premium cosmetic and high-end skincare products.

Moreover, normalized regulations related to the import of CBD cosmetic products are expected to escalate its sales in the coming years. Consumers in China are well aware of the therapeutic benefits associated with CBD, including reduced skin puffiness, redness, and irritation, and are increasingly integrating them into their regular skincare routines. Such factors are expected to boost the sales of CBD skincare products in China.

India’s market for CBD skin care products is growing at a steady pace due to changing government laws and regulations. As per the Narcotic Drugs and Psychotropic Substances Act, 1985, the production of cannabis in the country is considered illegal but the state governments can grant licenses to cultivate it for industrial or research purposes.

Key Companies & Market Share Insights

Some of the major companies operating in the global market are Kiehl’s LLC; Cannuka LLC.; Elixinol Global Limited; Medical Marijuana Inc.; Endoca LL; Lord Jones; VERTLYBALM; Kapu Maku LLC; and Leef Organics. Companies are increasingly focusing on product launches and expansion of the distribution channel to gain a prominent visibility among the consumers. For instance, Europe’s first luxury CBD e-commerce site launched high quality cannabis based beauty and hygiene products in the European market.

CBD Skin Care Market Report Scope

Global CBD Skin Care Market Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global CBD skin care market report on the basis of source, type, and region.

• Source Outlook (Revenue, USD Million, 2015 - 2025)

  • Hemp

  • Marijuana

• Type Outlook (Revenue, USD Million, 2015 - 2025)

  • Oils

  • Creams & Moisturizers

  • Masks & Serums

  • Cleansers

  • Others

• Regional Outlook (Revenue, USD Million, 2015 - 2025)

  • North America

    • The U.S.

  • Europe

    • The U.K.

    • Germany

  • Asia Pacific

    • China

    • India

  • Central & South America

  • Middle East & Africa