GVR Report cover Dental Floss Market Size, Share & Trends Report

Dental Floss Market Size, Share & Trends Analysis Report By Product (Waxed Floss, Unwaxed Floss, Dental Tape), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2019 - 2025

  • Report ID: GVR-3-68038-355-3
  • Number of Report Pages: 80
  • Format: PDF, Horizon Databook
  • Historical Range: 2015 - 2017
  • Forecast Period: 2019 - 2025 
  • Industry: Consumer Goods

Report Overview

The global dental floss market size to be valued at USD 751.0 million by 2025 and is expected to grow at a compound annual growth rate (CAGR) of 6.3% during the forecast period. Rising consumer awareness regarding oral hygiene and high demand for oral care products owing to rising oral health issues is a key factor driving the market. High adoption of tobacco products that can cause detrimental effects on the oral health is contributing to the adoption of convenient and easy to use products. This factor is also anticipated to fuel the demand for dental floss over the forecast period. Floss can prevent build-up of plaque which results in oral disease such as gingivitis and dental carries among others. Increasing dental issues such as cavities, bad breath, and inflammation of gums are expected to fuel the demand for interdental cleaning products such as dental floss.A major portion of teeth is below the gum line where a regular toothbrush cannot reach. This may cause plaque and lead to different dental problems. Products such as interdental brushes, tapes, floss, and others are used for removing the plaque and cleaning the interdental area.

Dental Floss Market size, by product

The American Dental Association (ADA) recommends regular interdental cleaning and flossing to ensure healthy gums and teeth. Crucial role of oral health in overall appearance of a person encourages the consumers to focus on dental health. This factor is anticipated to drive the product demand in the forthcoming years. According to the World Health Organization (WHO), in 2016, 50% of the global population was affected by oral diseases and dental caries. Moreover, according to The Centers for Disease Control and Prevention (CDC), in 2016, more than 90% of adults in U.S. had cavity issues of which 1 out of 4 had untreated cavities.

Rising geriatric population easy oral hygiene techniques is anticipated to drive the dental floss market during the forecast period. For instance, countries such as Japan and Germany with the highest percentage of elderly population are projected to witness growing penetration of the product owing to its effectiveness and compactness. Furthermore, promotional campaigns and launch of such products under famous oral care brands is expected to create major growth opportunities for the global market. For instance, Gillette’ brand Oral B provides range of floss while The Boots Company PLC and Superdrug produce in-house labels of dental floss.

Dental Floss Market Trends

Dentists recommend teeth flossing as a part of daily routine for all as this results in better oral hygiene and keeps the bacteria at bay. Besides, availability of a wide-ranging flossing materials for all age groups is expected to drive the growth for market inthe forecast period. The availability of flavored dental floss and high awareness for dental care is contributing to the market developments for dental floss in the near future. Another major trend in the market is the increase in sales via e-commerce channels.

On contrary, the population in low-income countries with lack of access to basic hygiene and oral awareness poses multiple challenges to the market.

The market is expected to gain more popularity due to the rise in disposable income on high spending on dental and oral-care products to avoid dental surgery. Dental floss is anticipated to witness a high demand as the global population is intrigued by the preventive health care techniques. The arising need for dental care products to avoid dental problems such as dental plaque, periodontitis, and oral infection all the mentioned factors act as an opportunity for the market growth in the forecast period.

People have become more health-conscious as a result of the Covid-19 pandemic. Patients are taking every precaution to avoid dental infection. As a result, the need for self-care products has increased by leap and bounds.

Product Insights

Waxed floss held the leading market share of more than 53.3% in 2018. Waxed dental floss provide additional benefits as they contain essential oils and enzymes resulting in effective plaque removal. In addition, these are also available in polymer coating, which prevents shredding and provides effortless plaque removal. Manufacturers are investing in natural wax ingredients to produce all natural dental floss. Companies such as Tom's of Maine, Inc. provides dental floss made with three natural waxes, namely, jojoba, carnauba, and beeswax with no added preservatives, sweeteners, or color.

Dental tape is expected to expand at the CAGR of 6.3% from 2019 to 2025. These tapes are also known as wide floss and are recommended for people with bridgework or people with wider space between teeth than average. Dental tapes are usually broader and flatter compared to standard floss and are available in waxed as well as unwaxed version. Thus, it is expected to be widely used as an alternative to floss in the forecast period.

Distribution Channel Insights

Offline is the largest distribution channel, accounting a share of more than 90.0% in 2018. Rising incidence of oral disease encourages people to opt for professional dental care. This factor is anticipated to contribute to the growth of the offline distribution channel over the forecast period. The segment is expected to maintain its dominance throughout the forecast period. Easy access to products across pharmacies and supermarkets among others is contributing to the increased sales. Manufacturers focus on providing new and innovative products that make dental flossing more attractive and easy to handle. They focus on increasing convenience safety of the product, especially for the gums.

Dental Floss Market share, by distribution channel

Online distribution channel is projected to expand at a CAGR of 7.0% from 2019 to 2025 owing to the increasing number of smartphone users and devices with active internet services. Many e-commerce and online shopping apps like Walmart, Flipkart, Amazon, and eBay, among others make it easy and useful for the customer to purchase such oral care products. Rapid urbanization and industrial development in China, India, and other Southeast Asian countries is driving the online distribution channel in the region. Easy availability of a wide range of products on the online portals along with door step delivery services is anticipated to bode well for the segment growth in near future.

Regional Insights

North America held the largest market share of 36.4% in 2018. Increasing consumer awareness regarding oral care and hygiene can be attributed to the regional growth. High prevalence of treated and untreated tooth cavity in U.S. in projected to fuel the regional growth. According to The Centers for Disease Control and Prevention (CDC), in 2016, more than 90% of adults in U.S. had cavity issues of which 1 out of 4 have had untreated cavities. Although, cavities are preventable, the region faces it as the most widespread chronic health problem. Moreover, 50% of all adults aging 30 and more in the country show signs of gum diseases. Rising prevalence of dental problems and awareness regarding oral heath are expected to contribute to the regional growth.

Dental Floss Market Trends by Region

Asia Pacific is projected to witness growth on account of rising geriatric population and awareness regarding dental health and preventive care. Awareness campaigns are anticipated to encourage consumers in the region to focus on oral hygiene and invest in new technologies for enhanced dental care.

Key Companies & Market Share Insights

The global market is highly competitive in nature with the presence of the top players such as Procter & Gamble; Colgate-Palmolive Company; Johnson & Johnson Services, Inc.; Prestige Consumer Healthcare, Inc.; Dr. Fresh, LLC; Lion Corporation; Church & Dwight Co., Inc.; Shantou Oral Health Co. Ltd; Water Pik, Inc.; and The Humble Co. The companies engage in strategic initiates such as mergers and acquisitions to expand their product offerings. Moreover, companies are focusing on expanding their production capacity and are adopting innovative technologies to meet consumer demand.

Recent Developments

  • In May 2022,Plackers, released the latest eco-friendly compostable dental flossers, a biodegradable dental flosser that decomposes in a home composter.The company has introduced the product with the existing line of environment friendly dental products that are easy to dispose without any harm on environment

  • In October 2021, SmileDirectClub, Inc. launched two new water flossers to facilitate customers to keep their smiles healthy wherever they go. The product has received a better response

Dental Floss Market Report Scope

Report Attribute


Market size value in 2020

USD 0.54 billion

Revenue forecast in 2025

USD 0.75 billion

Growth Rate

CAGR of 6.3% from 2019 to 2025

Base year for estimation


Historical data

2015 - 2017

Forecast period

2019 - 2025

Quantitative units

Revenue in USD million and CAGR from 2019 to 2025

Report coverage

Revenue forecast, company share, competitive landscape, growth factors and trends

Segments covered

Product, light source, application, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Germany; U.K.; China; India; Japan; Brazil

Key companies profiled

Procter & Gamble; Colgate-Palmolive Company; Johnson & Johnson Services, Inc.; Prestige Consumer Healthcare, Inc.; Dr. Fresh, LLC; Lion Corporation; Church & Dwight Co., Inc.; Shantou Oral Health Co. Ltd; Water Pik, Inc.; The Humble Co.

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

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Avail customized purchase options to meet your exact research needs. Explore purchase options


Global Dental Floss Market Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global dental floss market report on the basis of product, distribution channel, and region:

Global Dental Floss Market Segmentation

  • Product Outlook (Revenue, USD Million, 2015 - 2025)

    • Waxed Floss

    • Unwaxed Floss

    • Dental Tape

    • Others

  • Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

    • Offline

    • Online

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      •  U.S.

    • Europe

      • Germany

      •  U.K.

    • Asia Pacific 

      • China

      • Japan

      • India

    • Central & South America

      •  Brazil

    • Middle East & Africa

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