Enhanced Water Market Size, Share & Trends Report

Enhanced Water Market Size, Share & Trends Analysis Report By Product (Flavored, Plain), By Distribution Channel (Online, Offline), By Region (Americas, Europe, MEA, APAC), And Segment Forecasts, 2020 - 2027

  • Published Date: Jul, 2020
  • Base Year for Estimate: 2019
  • Report ID: GVR-4-68038-904-3
  • Format: Electronic (PDF)
  • Historical Data: 2016 - 2018
  • Number of Pages: 80

Report Overview

The global enhanced water market size was valued at USD 5.97 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 8.3% from 2020 to 2027. The rising importance of hydration drinks among consumers on a global level is expected to have a positive impact on the industry. Enhanced water contains various minerals like potassium, sodium, and magnesium that help in maintaining the ionic balance of the body. Many enhanced water products also contain carbohydrates, which help in refueling the body. The market for enhanced water is expected to witness substantial growth in the coming years owing to growing awareness regarding the adverse effects of dehydration on health. These products are composed of functional food ingredients, such as plant-based ingredients, plant waters, and fruit and vegetable extracts. Plant-based water is available in flavors including artichoke, watermelon, cactus, maple, birch, aloe vera, coconut, pressed lettuce, and sweet potato.

U.S. enhanced water market size

In addition, increasing demand for cleaner and healthier energy drinks has led to the creation of innovative products, which are blurring the lines between enhanced water, hydration drinks, and energy drinks. Thus, contemporary products contain caffeine, guarana, ginseng, and taurine, which are stimulants. With growing consumer preference for herbal-based products, companies operating in the market for enhanced water are increasingly launching products containing herbal ingredients such as milk thistle and other plant extracts that helps in protecting the liver. With the rising importance of herbal supplements, the industry participants are focusing on incorporating herbal extracts, such as green tea extract, and gotu kola, in their finished goods for improved blood circulation and advertising them in a preposition of sugar-free or gluten-free products.

Earlier, enhanced water was considered to be fit only for sports and fitness enthusiasts. However, with changing lifestyles and increasing focus on health, hydration drinks are consumed by people from all squares and of all age groups, including students as well as pregnant women and feeding mothers. These drinks provide liver support, restore essential nutrients, help rehydrate, and boost energy.

Product Insights

Flavored enhanced water contributed a share of more than 61.0% in the global revenue in 2019 in the market for enhanced water. These products help in creating a unique place in people’s diets who prefer a certain flavor. In June 2020, Feel Good Organic Superfoods, announced plans for the launch of a super food-enhanced beverage line known as Feel Good Organic Super water.

Plain enhanced water is expected to register the fastest growth during forecast years with a CAGR of 8.6% from 2020 to 2027. These products are made to replace the regular water in the daily diet as they are consumed among consumers who have allergies regarding consumption of any specific flavor.

Distribution Channel Insights 

The offline contributed a share of more than 70.0% in the global revenue in 2019 in the market for enhanced water. The offline distribution channels include pharmacies, chemist shops, drug stores, hypermarkets and supermarkets, and retail channels in airports, hotels, and cinemas. Higher product visibility across retail outlets such as CVS Health, Safeway, Walmart, Walgreens, and Target, is a favorable factor. The manufacturers mostly depend on retail stores to distribute their products. Agents and wholesalers are also employed for product distribution in the market. The wholesalers buy products in bulk from the manufacturers, divide them into small packages, and distribute them to retailers, who then sell the products to end customers.

Global enhanced water market share

The online is expected to register the fastest growth in the market for enhanced water during forecast years. The segment is expected to witness a CAGR of 9.1% from 2020 to 2027. The online distribution channels include e-commerce channels either hosted by manufacturers or by third parties. It has been observed that omnichannel retail is the new trend among manufacturers in the market and thus, players established in the online market are expanding their sales through brick and mortar channels and vice versa.  In June 2020, The Alkaline Water Company Inc. launched a new DTC website Alkaline88.com, where the buyers can purchase the products.

Regional Insights

Americas dominated the market for enhanced water and accounted for a revenue share of over 45.0% in 2019. Increasing focus on hydration owing to the rising trend of health and fitness is expected to increase the consumption of enhanced water in the region. The increasing interest of people in sports and other physical activities is expected to further propel market growth in the region.

Asia Pacific is the fastest-growing market for enhanced water and is expected to witness the fastest CAGR of 8.9% from 2020 to 2027. The increasing interest of youth in high-intensity workout and exercises has been driving the market in the region. Moreover, the popularity of enhanced water over sports and carbonated drinks will continue to boost sales. This is owing to the rising preference for cleaner, chemical-free, and stimulant-free drinks among consumers.

Key Companies & Market Share Insights

The market for enhanced water is projected to witness a crucial growth in the coming years owing to the rising adoption of health-conscious lifestyles among consumers. The market is in its growth phase and encompasses immense potential. It experiences high fixed costs pertaining to equipment and manufacturing facilities. Moreover, high investments are required for storage facilities, owing to the product’s perishability. The exit barrier is also high owing to the significant investments required for machinery and production facilities. These factors increase the rivalry among market players. However, several companies in the market offer distinguished, iconic brands with a unique taste which has helped the companies in growing above the rivalry and establish and a brand image. Some of the prominent players in the enhanced water market include:

  • ax water

  • BiPro USA

  • CORE Nutrition LLC

  • GREEN-GO LLC

  • H2rOse

  • JUST WATER

  • Karma Culture LLC

  • lalpina

  • Liquid Death Mountain Water

  • Montane Sparkling Spring Water

Enhanced Water Market Report Scope

Report Attribute

Details

Market size value in 2020

USD 6.43 billion

Revenue forecast in 2027

USD 11.3 billion

Growth Rate

CAGR of 8.3% from 2020 to 2027

Base year for estimation

2019

Historical data

2016 - 2018

Forecast period

2020 - 2027

Quantitative units

Revenue in USD million and CAGR from 2020 to 2027

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, distribution channel, region

Regional scope

Americas; Europe; Middle East & Africa; Asia Pacific

Country scope

The U.S.; Canada; Germany; the U.K., France; Italy; Australia

Key companies profiled

ax water; BiPro USA; CORE Nutrition LLC; GREEN-GO LLC; H2rOse; JUST WATER; Karma Culture LLC; lalpina; Liquid Death Mountain Water; Montane Sparkling Spring Water

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2027. For the purpose of this study, Grand View Research has segmented the global enhanced water market report on the basis of product, distribution channel, and region.

  • Product Outlook (Revenue, USD Million, 2016 - 2027)

    • Flavored

    • Plain

  • Distribution Channel Outlook (Revenue, USD Million, 2016 - 2027)

    • Online

    • Offline

  • Regional Outlook (Revenue, USD Million, 2016 - 2027)

    • Americas

      • The U.S.

      • Canada

    • Europe, Middle East & Africa

      • Germany

      • The U.K.

      • France

      • Italy

    • Asia Pacific

      • Australia

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