Market Segmentation
The consumption of a protein-rich diet has significantly increased in the past few years due to rising health awareness among consumers across the world. With increasingly busier lifestyles, consumers are unable to obtain complete nutrition through their daily diet, which prompts them to seek nutrients from packaged food products. Therefore, packaged food manufacturers are fortifying food products with nutritious ingredients such as functional mushroom powders or extracts to attract a health-conscious customer base. In addition, leading food & beverage companies are increasingly participating in the Protein Challenge 2040, an initiative started by Forum for the Future, an NGO based in London, which brings together a group of companies and civil society organizations to promote a more balanced approach to how we derive our proteins. Such initiatives are likely to promote the use of plant-based protein sources such as functional mushrooms by food companies in the coming years. In 2005, the global per capita protein consumption was 76.07 g/day, which increased to 84.83 grams/day in 2021. Furthermore, the present production of protein through livestock is negatively impacting our planetary life-support systems. To fulfill the protein needs, livestock production is also growing, which is leading to a significant increase in the emission of greenhouse gases, creating sustainability issues. Thus, a major focus is being laid on alternative protein sources. This trend is expected to boost market growth in the coming years. As per the Alliance for Science and a study by Kansas State University, as of January 2022, about 10% of Americans over the age of 18 preferred to consider themselves vegetarian or vegan. Functional mushroom offers nearly 3.3 g of protein per 100 g of serving. Therefore, the rising vegan population across the world is expected to augment the growth of the functional mushroom market.
Functional mushrooms have a limited shelf life ranging from one to three days due to the high-water content in them. Thus, post-harvest storage and transportation are crucial for successful functional mushroom value chain. Even after growing high-quality mushrooms, improper transportation can deteriorate their quality, thereby negatively affecting the product's final price. Most of the mushrooms, including paddy straw mushrooms, have a very limited shelf life that ranges only a few hours; thus, they must be refrigerated, processed, or preserved immediately after harvest to limit post-harvest losses. In developing countries, particularly in remote areas, inconsistent availability of electricity and refrigerated transportation often limits mushroom farming, thereby restraining the market growth. Installation of refrigerated storage is expensive; thus, new entrants in such regions restrain from entering the market. Such factors are anticipated to restrain the market growth over the forecast period.
The global demand for natural or organic skincare products has been rapidly growing since the past several years mainly on account of increased customer awareness regarding the side effects of synthetic cosmetic products. Consumers are increasingly becoming label-conscious and seeking products made from natural ingredients. Clean label cosmetic products made from plant extracts, without the use of synthetic ingredients, are gaining considerable traction in the market. In China, 45% of female consumers using facial skincare products plan to use products derived from natural ingredients or botanical extracts to improve their skin. Thus, personal care & beauty product manufacturers are increasingly using botanical ingredients in cosmetic formulations. Mushrooms are rich sources of vitamins, antioxidants, essential oils, hydrocolloids, proteins, terpenoids, and other bioactive compounds. These compounds exhibit antioxidant, anti-inflammatory, antiseptic, and antimicrobial properties. Thus, extracts or concentrates of mushrooms are widely being utilized as ingredients to formulate topical creams, lotions, ointments, and serums. Several compounds extracted from mushrooms, such as ceramides; lentinan; schizophyllan; omega-3, - 6, and -9 fatty acids; carotenoids; and resveratrol, possess antioxidant properties. These compounds help diminish the fine lines, wrinkles, uneven tone, and improve the texture of the skin. The natural shiitake mushroom complex can help address elastase activity, which results in good skin health. Apart from antiaging benefits, mushrooms also contain anti-irritants and antioxidants including polysaccharides, triterpenes, proteins, lipids, and phenols, which stimulate the skin’s natural renewal process and help its texture.
This section will provide insights into the contents included in this functional mushroom market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.
Industry overview
Industry trends
Market drivers and restraints
Market size
Growth prospects
Porter’s analysis
PESTEL analysis
Key market opportunities prioritized
Competitive landscape
Company overview
Financial performance
Product benchmarking
Latest strategic developments
Market size, estimates, and forecast from 2018 to 2030
Market estimates and forecast for product segments up to 2030
Regional market size and forecast for product segments up to 2030
Market estimates and forecast for application segments up to 2030
Regional market size and forecast for application segments up to 2030
Company financial performance