The global gellan gum market is expected to witness significant growth over the forecast period owing to its high demand from food & beverage applications. It is used as a substitute or alternative to hydrocolloids in beverages and dairy products, thus propelling its demand in the food processing industry. The high growth of the F&B industry across major economies of the world including the U.S., Europe, India, and China owing to rising consumer dependency on packaged food products, is expected to drive product growth over the next eight years.
It is a water-soluble polysaccharide manufactured by chemical fermentation of a sugar source and is commercially available in two forms namely high and low acyl content. The low acyl gellan gum products form brittle, firm, and non-elastic gels while the high acyl content version forms a highly elastic, soft, and non-brittle gels. Varying the ratio of these two forms enables the production of a wide range of textures and formulations based on the demand for the product in the end-use industry.
Gellan gum enables suspension and uniform dispersion of insoluble particulates in nut milk and protein-fortified beverages. The product manufacturers are expected to expand their production volumes in order to cater to rising market demand. Furthermore, several international events promoting the usage of the product are being organized by the manufacturers in order to increase the customer base across the globe.
The product finds its application in several industries including cosmetics, food, personal care, industrial cleaning, and pharmaceutical. Growing demand for the product as oil content stabilizer in personal care items including face lotions, creams, face washes, and masks is expected to propel gellan gum industry growth over the projected period.
The product is expected to gain significant growth in food & beverage industries as a thickening agent, stabilizer, and emulsifier. The product can be used as an individual component in food & beverage systems or in combination with other stabilizers to manufacture a wide range of food products.
The product comprises of superior properties such as transparent appearance, minimal viscosity, superior flavor release, high pH tolerance, and shearing abilities. These properties exhibited by the product are expected to drive its application scope in end-use industries including food & beverage, pharmaceutical, and cosmetics.
The product also assists in the separation of ingredients during the preparation of bakery items. It also assists in regulating gel consistency and prevents a color change in spreads and purees. It helps in increasing fluid viscosity thereby manufacturing thick liquids used as topping or marinades in meat products.
The ability of gellan gum to retain the elasticity and structuring of molecules thereby preventing ingredients change during temperature changes is expected to drive growth. The product can be used as an alternative to locust bean gum, xanthan gum, and guar gum as binder and stabilizer in food products. Furthermore, it can also be used as an alternative to gelatin in vegan food products and helps in preventing the melting of ingredients in desserts and ice-creams. However, high penetration rates of these products in end-use applications are expected to hamper growth for the gellan gum market over the projected period.
Food & beverages is expected to be the major application segment accounting for over 50% of the overall consumption. Dairy products is expected to be the fastest-growing application in the food & beverage industry. The product is also expected to grow in the personal care and cosmetics segment owing to its application in a wide range of beauty products. Changing consumer lifestyle coupled with rising spending capacities of the middle-class population across the globe is expected to propel the demand for beauty products, thereby enabling the growth of the market over the projected period.
North America is expected to be the major gellan gum market in terms of demand owing to its wide range of application scope in the food & beverage industry and the magnitude of food and pharmaceutical industries in the region. Germany is the second-largest country in the world for food and drink processing thereby enabling maximum usage of the product in the country.
Asia Pacific is expected to dominate the gellan gum market in terms of production owing to the high production volumes of the gellan gum market in China. Factors such as changing consumer tastes, rising consumer disposable income, and demand for innovative products are expected to drive the growth in this region over the forecast period.
The market is dominated by the companies including Biopolymer International, DSM, CP Kelco, Xinjiang Fufeng Biotechnologies Co. Ltd., H, and A Canada, Nanjing Joyfulchem Co., Ltd., IHC Chempharm, DanchengCaixin sugar industry Co. Ltd. and Zhejiang Zhongken Biotech Co. Ltd. Enormous scope for the product in several end-use applications is expected to compel manufacturers to invest more capacity expansion and manufacture in high production volumes to cater to the rising demand.
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The demand for nutraceuticals & functional foods is expected to witness an upward surge owing to consumers opting for immunity boosting supplements during the COVID-19 pandemic. Furthermore, a decline in the consumption of poultry, meat and seafood products across the globe is expected to increase the demand for plant and animal-based protein supplements in the near future. The report will account for Covid19 as a key market contributor.