Geranium oil is expected to grow significantly due to its increasing usage in aromatherapy applications, cosmetics, and health applications. It helps reduce anxiety, stress, fatigue, and sadness, improves concentration, and cognitive function, and balances hormones and emotions. Rising awareness among people related to health is expected to further escalate the market demand.
Geranium oil is extracted from the geranium plant's stems, leaves, and flowers. It is known for its antibacterial, antimicrobial, and antiseptic properties, which help heal wounds and soothe inflamed skin. This functions as a natural cleanser to remove dead skin cells, replenish, and renew the skin.
The market is segmented on the basis of type into rose, pure, geranium Egypt oil, and other geranium oils, with rose geranium oil accounting for the highest share due to its antibacterial, and anti-aging effects. It is also used as a flavoring preservative in alcoholic beverages and food applications. On the basis of distribution type, the market is segmented into online and offline channels. The online segment is likely to register the fastest growth in the distribution channel segment due to easy accessibility and availability of online discounts, which is positively impacted the industry growth.
Geranium oil is used in a variety of applications, including aromatherapy, cosmetics, fragrance, medical, and others. The aromatherapy application segment is dominated by its astringent, deodorant, hemostatic, and anti-depressant properties, Furthermore, the cosmetic application segment is growing at a significant rate due to its ability to enhance blood circulation and improve skin health.
Based on region, the market is segmented into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa. North America is expected to dominate the market due to its wide knowledge of aromatherapy and therapeutic treatments in economies such as the U.S. and Canada. However, Asia Pacific is anticipated to witness faster growth owing to the rapid growth of the health and wellness industry, which is expected to contribute towards the growth of the overall market in the region.
The market for geranium oil is competitive, as players are trying to increase their market share by using strategies such as increasing their product portfolio and expanding geographically to gain a competitive advantage. Some prominent players include A.G.Industries, Blossom Kochhar Aroma Magic, Firmenich SA, Ultra International B.V., and De Monchy Aromatics.
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