The global lip care products market size was valued at USD 712.8 million in 2018 and is projected to exhibit a CAGR of 7.2% during the forecast period. Increasing awareness regarding personal care and grooming among female as well as male consumers is a key factor driving the growth. Rising lip care problems, such as darkening, chapping, splitting, and wrinkles caused by sun damage, allergies, dehydration, vitamin and mineral deficiencies, is anticipated to further propel the product demand.
Rising awareness regarding the advantages of using lips and skin protection products is expected to continue driving the demand. The rising level of air pollution, fluctuating climatic conditions, and emissions of harmful gases from automobile exhaust contain carbon monoxide, nitrogen oxides, formaldehyde, sulfur dioxide, benzene, and soot, negatively impact the skin of lip. These factors play a crucial role in expanding the scope of lip care products, which in turn is anticipated to fuel the market growth.
Unhealthy habits such as smoking cigarettes contribute to causing damage to lips, leading to different issues such as darkening, chapping, and wrinkles. This is one of the major factors driving the demand for lip care products. According to the statistics provided by the Centers for Disease Control and Prevention (CDC), in 2017, in the U.S., 14% adults of age 18 and above-estimated 34 million adults-smoke cigarettes. Around 15.85% of adult men and 12.2% of adult women in the country smoke cigarettes. These consumer trends are expected to expand the product scope over the forecast period.
Manufacturers operating in the lip care products market invest in R&D activities to offer innovative products in order to cater to the changing consumer demand. Different kinds of raw materials, including beeswax, camphor, essential oils, aloe vera extract, green tea extract, shea butter, and vitamin E to develop organic and natural lip care products. The availability of a variety of products is expected to drive the overall demand in the forthcoming years.
Non-Medicated lip product was the largest product category, with a market share of more than 65.0% in 2018, as a result of a growing demand for grooming products. Over the past few years, increasing spending from millennials on grooming and health and hygiene maintenance has boosted the demand for lip balms and other such products.
Moreover, they contain a balanced concentration of ingredients including butter, natural wax, and botanical ingredients in combination with anti-oxidant and anti-inflammatory properties, to cure problems, such as dryness, cold sores, angular cheilitis, and chapped lips.
Sun protection lip products are expected to foresee the fastest CAGR 12.8% from 2019 to 2025 due to the rising awareness regarding the protection of lips from sun damage. These lip products contain octinoxate, oxybenzone, avobenzone, and cinnamate with active ingredients, such as zinc oxide or titanium dioxide, which is one of the important minerals and act as a physical sunscreen ingredient.
The female segment held the largest market share of more than 75.0% in 2018. The rising financial independence of working women and the overall rise in dispensable income are the factors anticipated to positively influence the growth of the segment. Furthermore, a significantly increasing corporate sector coupled with rising beauty consciousness is projected to further boost the growth. The male lip product segment is anticipated to witness the fastest CAGR of 7.6% from 2019 to 2025 due to increasing consciousness among the male population for grooming and personal care products.
The online sales channel is expected to be the fastest-growing segment, registering a CAGR of 7.6% from 2019 to 2025. The high level of convenience and ease of shopping associated with this channel are the factors driving the growth. Online sales channels are expected to serve as lucrative platforms for the new entrants in the market as they offer a global platform without the need for distribution partners, such as dealers and channel partners. Moreover, products sold through these channels are subject to fewer taxes as compared to offline sales in some countries, such as China and India.
The offline distribution channel was the largest segment in 2018 accounting for more than 75.0% of the market share. Major retailers including L'Oréal S.A.; Revlon, Inc.; and New Avon Company are gradually expanding their retail store locations across the globe in order to capture maximum customer penetration. In developing countries, such as Thailand, Indonesia, Bangladesh, Nepal, Vietnam, India, and China, where a major part is catered by offline channels including supermarkets, beauty stores, and grocery stores.
The Asia Pacific was the largest market for lip care products, with a revenue share of more than 35.0% in 2018, owing to significantly increasing awareness regarding personal care and grooming products among millennials. South Korea, China, India, and Japan are some of the largest personal care and cosmetics market in the region. The K-Beauty trend in one of the major driving factors for the skin protection and cosmetics market. In addition, prominent celebrity endorsements in countries like Korea and India influence consumers, which is expected to further fuel the regional market. Increasing awareness regarding the side effects of sun exposure and the damage caused by UV rays is projected to drive the demand for sun protection lip care products.
North America is expected to remain one of the lucrative markets in near future. The region is expected to witness significant growth over the forecast period, as a result of the high adoption of lip care products among millennials in the U.S. and Canada. Additionally, rising awareness regarding the advantages of using natural cosmetics among the consumers in these countries is expected to open new growth avenues for the market players.
The market is consolidated in nature owing to the presence of a large number of strong major players including L'Oréal S.A.; Revlon, Inc.; Pfizer Inc.; Kao Corporation; Avon Products, Inc.; The Himalaya Drug Company; and Beiersdorf AG. Major market players have a large product portfolio as well as the customer base for lip protection products. Rising demand for organic products is anticipated to present new entrants and innovative products with lucrative growth opportunities in near future.
Report Attribute |
Details |
Market size value in 2020 |
USD 820 million |
Revenue forecast in 2025 |
USD 1.17 billion |
Growth Rate |
CAGR of 7.2% from 2019 to 2025 |
Base year for estimation |
2018 |
Historical data |
2015 - 2017 |
Forecast period |
2019 - 2025 |
Quantitative units |
Revenue in USD million/billion and CAGR from 2019 to 2025 |
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
Segments covered |
Product, gender, distribution channel, region |
Regional scope |
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa |
Country scope |
U.S.; U.K.; Germany; France; India; China; South Korea; Brazil |
Key companies profiled |
L'Oréal S.A.; Revlon, Inc.; Pfizer Inc.; Kao Corporation; Avon Products, Inc.; The Himalaya Drug Company; Beiersdorf AG |
Customization scope |
Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and purchase options |
Avail customized purchase options to meet your exact research needs. Explore purchase options |
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global lip care products market report on the basis of product, gender, distribution channel, and region:
Product Outlook (Revenue, USD Million, 2015 - 2025)
Non-medicated
Therapeutic & Medicated
Sun Protection
Gender Outlook (Revenue, USD Million, 2015 - 2025)
Female
Male
Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
Offline
Online
Regional Outlook (Revenue, USD Million, 2015 - 2025)
North America
The U.S.
Europe
The U.K.
Germany
France
Asia Pacific
China
South Korea
India
Central & South America
Brazil
Middle East & Africa
b. The global lip care products market size was estimated at USD 770 million in 2019 and is expected to reach USD 820 million in 2020.
b. The global lip care products market is expected to grow at a compound annual growth rate of 7.2% from 2019 to 2025 to reach USD 1.17 billion by 2025.
b. Asia Pacific dominated the lip care products market with a share of 38.8% in 2019. This is attributable to the significantly increasing awareness regarding personal care and grooming products among millennial consumers.
b. Some key players operating in the lip care products market include L'Oréal S.A.; Revlon, Inc.; Pfizer Inc.; Kao Corporation; Avon Products, Inc.; The Himalaya Drug Company; and Beiersdorf AG.
b. Key factors that are driving the market growth include increasing awareness regarding personal care and grooming among female as well as male consumers at a global level.
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The Beauty and Personal Care (BPC) industry has witnessed a decline in the wake of the Covid 19 pandemic, but the impact is not as severe as seen in other industries. Although discretionary spending has reduced, the BPC market has witnessed a consumer behavioral shift towards safe and reliable products. Products that have a lower risk of contamination owing to automation and longer shelf lives helping the rationing of consumer supplies are expected to stand out in the near future. Brands are also focusing on improving their supply lines in terms of strengthening their E-commerce channel along with offering at-home wellness products, which are highly suited in this volatile business environment. Our team is diligently working towards accounting these factors in our report with the aim of providing you with the up-to-date, actionable market information and projections.