MICE Market (2025 - 2030) Size, Share & Trends Analysis Report By Event Type (Meetings, Incentives, Conferences), By Booking Mode (Direct Booking, Online Travel Agents & Agencies (OTAs), Destination Management Companies (DMCs)), By Region, And Segment Forecasts

Market Segmentation

MICE Event Type Outlook (Revenue, USD Billion, 2018 - 2030)
- Meetings
- Incentives
- Conferences
- Exhibitions
MICE Booking Mode Outlook (Revenue, USD Billion, 2018 - 2030)
- Direct Booking
- Online Travel Agents and Agencies (OTAs)
- Destination Management Companies (DMCs)
- Travel Management Companies (TMCs)
- Others
MICE Regional Outlook (Revenue, USD Billion, 2018 - 2030)
- North America
  - North America MICE Market, by Event Type
    - Meetings
    - Incentives
    - Conferences
    - Exhibitions
  - North America MICE Market, by Booking Mode
    - Direct Booking
    - Online Travel Agents and Agencies (OTAs)
    - Destination Management Companies (DMCs)
    - Travel Management Companies (TMCs)
    - Others
  - U.S.
    - U.S. MICE Market, by Event Type
      - Meetings
      - Incentives
      - Conferences
      - Exhibitions
    - U.S. MICE Market, by Booking Mode
      - Direct Booking
      - Online Travel Agents and Agencies (OTAs)
      - Destination Management Companies (DMCs)
      - Travel Management Companies (TMCs)
      - Others
  - Canada
    - Canada MICE Market, by Event Type
      - Meetings
      - Incentives
      - Conferences
      - Exhibitions
    - Canada MICE Market, by Booking Mode
      - Direct Booking
      - Online Travel Agents and Agencies (OTAs)
      - Destination Management Companies (DMCs)
      - Travel Management Companies (TMCs)
      - Others
  - Mexico
    - Mexico MICE Market, by Event Type
      - Meetings
      - Incentives
      - Conferences
      - Exhibitions
    - Mexico MICE Market, by Booking Mode
      - Direct Booking
      - Online Travel Agents and Agencies (OTAs)
      - Destination Management Companies (DMCs)
      - Travel Management Companies (TMCs)
      - Others
- Europe
  - Europe MICE Market, by Event Type
    - Meetings
    - Incentives
    - Conferences
    - Exhibitions
  - Europe MICE Market, by Booking Mode
    - Direct Booking
    - Online Travel Agents and Agencies (OTAs)
    - Destination Management Companies (DMCs)
    - Travel Management Companies (TMCs)
    - Others
  - UK
    - UK MICE Market, by Event Type
      - Meetings
      - Incentives
      - Conferences
      - Exhibitions
    - UK MICE Market, by Booking Mode
      - Direct Booking
      - Online Travel Agents and Agencies (OTAs)
      - Destination Management Companies (DMCs)
      - Travel Management Companies (TMCs)
      - Others
  - Germany
    - Germany MICE Market, by Event Type
      - Meetings
      - Incentives
      - Conferences
      - Exhibitions
    - Germany MICE Market, by Booking Mode
      - Direct Booking
      - Online Travel Agents and Agencies (OTAs)
      - Destination Management Companies (DMCs)
      - Travel Management Companies (TMCs)
      - Others
  - France
    - France MICE Market, by Event Type
      - Meetings
      - Incentives
      - Conferences
      - Exhibitions
    - France MICE Market, by Booking Mode
      - Direct Booking
      - Online Travel Agents and Agencies (OTAs)
      - Destination Management Companies (DMCs)
      - Travel Management Companies (TMCs)
      - Others
  - Spain
    - Spain MICE Market, by Event Type
      - Meetings
      - Incentives
      - Conferences
      - Exhibitions
    - Spain MICE Market, by Booking Mode
      - Direct Booking
      - Online Travel Agents and Agencies (OTAs)
      - Destination Management Companies (DMCs)
      - Travel Management Companies (TMCs)
      - Others
  - Italy
    - Italy MICE Market, by Event Type
      - Meetings
      - Incentives
      - Conferences
      - Exhibitions
    - Italy MICE Market, by Booking Mode
      - Direct Booking
      - Online Travel Agents and Agencies (OTAs)
      - Destination Management Companies (DMCs)
      - Travel Management Companies (TMCs)
      - Others
- Asia Pacific
  - Asia Pacific MICE Market, by Event Type
    - Meetings
    - Incentives
    - Conferences
    - Exhibitions
  - Asia Pacific MICE Market, by Booking Mode
    - Direct Booking
    - Online Travel Agents and Agencies (OTAs)
    - Destination Management Companies (DMCs)
    - Travel Management Companies (TMCs)
    - Others
  - China
    - China MICE Market, by Event Type
      - Meetings
      - Incentives
      - Conferences
      - Exhibitions
    - China MICE Market, by Booking Mode
      - Direct Booking
      - Online Travel Agents and Agencies (OTAs)
      - Destination Management Companies (DMCs)
      - Travel Management Companies (TMCs)
      - Others
  - Japan
    - Japan MICE Market, by Event Type
      - Meetings
      - Incentives
      - Conferences
      - Exhibitions
    - Japan MICE Market, by Booking Mode
      - Direct Booking
      - Online Travel Agents and Agencies (OTAs)
      - Destination Management Companies (DMCs)
      - Travel Management Companies (TMCs)
      - Others
  - India
    - India MICE Market, by Event Type
      - Meetings
      - Incentives
      - Conferences
      - Exhibitions
    - India MICE Market, by Booking Mode
      - Direct Booking
      - Online Travel Agents and Agencies (OTAs)
      - Destination Management Companies (DMCs)
      - Travel Management Companies (TMCs)
      - Others
  - Australia
    - Australia MICE Market, by Event Type
      - Meetings
      - Incentives
      - Conferences
      - Exhibitions
    - Australia MICE Market, by Booking Mode
      - Direct Booking
      - Online Travel Agents and Agencies (OTAs)
      - Destination Management Companies (DMCs)
      - Travel Management Companies (TMCs)
      - Others
  - ASEAN
    - ASEAN MICE Market, by Event Type
      - Meetings
      - Incentives
      - Conferences
      - Exhibitions
    - ASEAN MICE Market, by Booking Mode
      - Direct Booking
      - Online Travel Agents and Agencies (OTAs)
      - Destination Management Companies (DMCs)
      - Travel Management Companies (TMCs)
      - Others
- Latin America
  - Central & South America MICE Market, by Event Type
    - Meetings
    - Incentives
    - Conferences
    - Exhibitions
  - Latin America MICE Market, by Booking Mode
    - Direct Booking
    - Online Travel Agents and Agencies (OTAs)
    - Destination Management Companies (DMCs)
    - Travel Management Companies (TMCs)
    - Others
  - Brazil
    - Brazil MICE Market, by Event Type
      - Meetings
      - Incentives
      - Conferences
      - Exhibitions
    - Brazil MICE Market, by Booking Mode
      - Direct Booking
      - Online Travel Agents and Agencies (OTAs)
      - Destination Management Companies (DMCs)
      - Travel Management Companies (TMCs)
      - Others
- Middle East & Africa
  - Middle East & Africa MICE Market, by Event Type
    - Meetings
    - Incentives
    - Conferences
    - Exhibitions
  - Middle East & Africa MICE Market, by Booking Mode
    - Direct Booking
    - Online Travel Agents and Agencies (OTAs)
    - Destination Management Companies (DMCs)
    - Travel Management Companies (TMCs)
    - Others
  - South Africa
    - South Africa MICE Market, by Event Type
      - Meetings
      - Incentives
      - Conferences
      - Exhibitions
    - South Africa MICE Market, by Booking Mode
      - Direct Booking
      - Online Travel Agents and Agencies (OTAs)
      - Destination Management Companies (DMCs)
      - Travel Management Companies (TMCs)
      - Others
  - UAE
    - UAE MICE Market, by Event Type
      - Meetings
      - Incentives
      - Conferences
      - Exhibitions
    - UAE MICE Market, by Booking Mode
      - Direct Booking
      - Online Travel Agents and Agencies (OTAs)
      - Destination Management Companies (DMCs)
      - Travel Management Companies (TMCs)
      - Others

Report content

Qualitative Analysis

Industry overview
Industry trends
Market drivers and restraints
Market size
Growth prospects
Porter’s analysis
PESTEL analysis
Key market opportunities prioritized
Competitive landscape
- Company overview
- Financial performance
- Product benchmarking
- Latest strategic developments