The global mobile phone packaging market is expected to witness significant growth over the forecast period on account of the growing demand for mobile phones globally. In addition, the growing adoption of online purchases especially in emerging economies is likely to improve the penetration of mobile phones, in turn, boosting the demand for mobile phone packaging solutions during the forecast period.
Packaging aims to preserve and protect the product, communicate the brand image, convey information, and offer convenience to the consumer as in single-serve or microwaveable packaging solutions. The high value and fragility of mobile phones necessitate the use of durable packaging that can protect the device. Mobile phone packaging solutions offer protection to the device and its accessories during shipping and warehousing activities. The market is expected to further expand owing to the increasing use of sustainable packaging solutions. Mobile phone packaging solutions are produced with well-crafted designs and technical advancements for recyclability, reusability, and degradability. These advancements in packaging solutions aim to increase consumer satisfaction, reduce irritability, and create a brand image.
The increasing choice of purchasing goods online has influenced the demand for mobile phone packaging solutions in the past decade. The e-commerce market is witnessing growth across the world on account of technological advancements and higher consumer adoption rates. Mobile phone companies such as Apple, Samsung, Xiaomi Corporation, and OnePlus among others have also started online store services on account of the growing acceptance of these channels. This not only increases the product demand but also allows the manufacturer to create its brand image by offering customized websites according to the customer requirements. Mobile phone penetration is further increased by e-commerce companies including Amazon, Flipkart, Alibaba, and eBay among others. This in turn, is expected to boost the demand for mobile phone packaging solutions in the near future. In addition, the discounts and offers provided by e-commerce players further boost the penetration rate of mobile phones propelling the demand for mobile phone packaging solutions.
The mobile phone packaging market is segmented based on material, type, and application which is further segmented across major regions including North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa. Based on material, the mobile phone packaging market is segmented into paperboard, plastic, molded fibers, and others. Based on type, the market is segmented into folding cartons, rigid boxes, flexible films, and others.
Mobile phones are shipped to the shops packed in folding cartons. These folding cartons are made from cards that are lacquered to give the overall packaging a glossy finish. These cards can be printed with different colors and images using different types of printing technologies. The inserts that hold the original product are made from a material that is low in quality, cheaper, and recyclable. Mobile phone packaging solutions are generally offered in a cuboidal shape to offer ease of transportability. Moreover, these boxes can easily be stacked on shelves to make efficient use of the space available. The paper material segment is expected to grow at a healthy rate owing to the availability of these materials in a variety of shapes and styles to meet the packaging requirements.
The rapid growth of the e-commerce industry has increased the penetration of different products including mobile phones. This, in turn, has resulted in a growing demand for mobile phones globally. The manufacturers of mobile phones are forced to expand their production capacity in order to meet consumer demands. Mobile manufacturers sell their products with the support of various distribution channels including retail stores, online stores, e-commerce websites, and company outlets among others. Online sales have witnessed rapid growth in the past years.
The mobile phone packaging market in the Asia Pacific is driven by growing economies especially India & China coupled with a huge consumer base. In addition, increasing investments from e-commerce companies owing to supportive regulations including 100% Foreign Direct Investment (FDI) allowed in B2B e-commerce and 100% FDI under automatic route is permitted in marketplace model of e-commerce is expected to further elevate the mobile phone packaging market in India. This growth of the Indian e-commerce industry has been triggered by the increasing smartphone and internet penetration in recent years. According to the Indian Brand Equity Foundation, the current digital transformation is likely to increase India’s total number of internet users to 829 million by 2021 from 604.21 million as of December 2018.
The mobile phone packaging market is highly fragmented and is characterized by the presence of both domestic and international players. The market participants compete principally on the basis of services offered. Moreover, the manufacturers of mobile phone packaging try to gain a competitive edge with the support of mergers and acquisition activities. Key market players include Cellpaks Solutions Ltd., Dongguan City Luheng Papers Company Ltd., Plastic Ingenuity Inc., Pragati Pack (India) Pvt. Ltd., UFP Technologies Inc., Kooning International Development Limited, Hip Lik Packaging Products Pvt. Ltd., Any Graphics Private Limited, and Guangzhou Junye Packaging Co. Ltd.
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