The global mobile printing market is anticipated to grow significantly over the forecast period. Mobile printing is expected to witness high demand in the coming years, and a large number of users are becoming increasingly interested in doing away with PCs for printing purposes. Device-based printing is also migrating towards cloud-based mobile printing.
Market participants can cash in on this opportunity since the majority of operating systems used for the mobile platform are not equipped for these services. As a result, print service providers, printer Original Equipment Manufacturers (OEMs), mobile phone/tablet manufacturers, OS vendors, etc. stand to benefit from a well-developed mobile printing strategy.
Since mobile phones and tablets are manufactured according to different specifications, developing a unified offering remains a considerable challenge. In order to print from mobile devices, approaches including directly printing email attachments, in-app printing, and using a print application can be employed.
Growing proliferation of smartphones and associated mobile devices, especially in the workplace, coupled with the ease of mobile printing as compared to its traditional counterpart is expected to drive the market over the next few years. Apple Inc. has integrated AirPrint into its operating system which allows users to print documents in a simple and intuitive manner. This also provides a high degree of efficiency to end users, who do not need to install an additional service on the company’s flagship products such as iPhone and iPad. Service providers have been aiming to ensure that their offering is compatible across various mobile platforms and document types. High speed, reliability, and quality are among the key attributes necessary for mobile printing, and compatibility between the media and the printer is essential for superior performance.
In order to succeed in the ecosystem, security concerns need to be addressed effectively and standardization needs to be established. The market comprises various participants such as Independent Software Vendors (ISVs), hardware manufacturers, and OS vendors. Hardware manufacturers include HP, Canon, Xerox, Lexmark, etc.; ISVs include PrinterOn, Pcounter, EFI, and Cortado among others. Apple Inc. is the key OS vendor; AirPrint allows printing through selected printers from Brother, Epson, Canon, etc.
Grand View’s market research study takes a closer look at the mobile printing industry, providing a holistic perspective on market dynamics and trends. Our report deep-dives into the market and segments it on multiple levels and providing key insights on a macro as well as micro-level. The study aims at providing granular information, regarding estimates and forecasts for key regional markets along with yearly forecast up to 2020.
The research report analyzes various factors which have been driving and inhibiting the global mobile printing market in the past. In addition, the research report analyzes the impact of each driver and restraint on the market growth based on which the market is forecasted. The report also showcases the opportunities available in the market which may act as future drivers for the market.
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Artificial Intelligence (AI), Virtual Reality (VR), and Augmented Reality (AR) solutions are anticipated to substantially contribute while responding to the COVID-19 pandemic and address continuously evolving challenges. The existing situation owing to the outbreak of the epidemic will inspire pharmaceutical vendors and healthcare establishments to improve their R&D investments in AI, acting as a core technology for enabling various initiatives. The insurance industry is expected to confront the pressure associated with cost-efficiency. Usage of AI can help in reducing operating costs, and at the same time, can increase customer satisfaction during the renewal process, claims, and other services. VR/AR can assist in e-learning, for which the demand will surge owing to the closure of many schools and universities. Further, VR/AR can also prove to be a valuable solution in providing remote assistance as it can support in avoiding unnecessary travel. The report will account for Covid19 as a key market contributor.
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