Paper dyes are used for dyeing paper fibers and imparting various hues to paper products. These dyes are designed to be soluble in water, making them easy to mix and apply during the paper manufacturing process or for coloring paper crafts. Paper dyes come in a wide range of colors, including primary shades like red, blue, and yellow, as well as secondary and tertiary hues. They are available in both liquid and powder form, allowing for versatile usage and customization based on specific requirements.
According to Invest India, the packaging industry is the third biggest industry in the world after the food industry and energy industry. Hence, the continuous rise of the packaging industry is expected to increase the demand for paper dyes over the forecast period. In addition, the growth of the food delivery and e-commerce industries is expected to drive the demand for paper packing and boards, which is anticipated to trigger the demand for paper dyes for the foreseeable future.
The increasing demand for tissue paper in developed and emerging economies owing to the rising awareness of hygiene among consumers is expected to play a vital role in driving the growth of the market over the forecast period. Furthermore, banning and limiting plastic usage in packaging applications on the global level is one of the major factors expected to drive the market growth over the forecast period.
The wide adoption of digital media, digital advertising, and digital marketing is proving to be major restraints expected to hinder the paper dye market growth. Continuous price fluctuation of raw materials is expected to restrain market growth. Moreover, various paperless green initiatives that intend to preserve the environment are expected to obstruct the demand for paper dyes over the forecast period.
The COVID-19 pandemic had a negative impact on the paper dyes market, as the supply chain and distribution of a multitude of industries were disturbed in a severe manner across the world. The imposition of the lockdown resulted in a decrease in the production of paper dyes as the various end-user industries such as tissues, printing & writing, packaging & board, and others faced a decrease in demand for their respective products.
Based on form, the paper dyes market is bifurcated into powder and liquid. The demand for liquid-form paper dyes is predicted to increase as it imparts the optimum depth, good affinity, right shade, bleed fastness, and light fastness properties compared to powder-form dyes.
Major players operating in the paper dyes market are undertaking different strategies such as product launches, mergers, joint ventures, acquisitions, and geographical expansion. For instance, in January 2022, Ahlstrom, a major player in fiber-based materials, launched the EcoJet Transfer S Series consisting of high-quality transfer papers used for digital-transfer printing applications. This strategic move aided Ahlstrom to extend its dye sublimation portfolio.
Middle East & Africa
DyStar Singapore Pte Ltd
Standard Colors, Inc.
Organic Dyes and Pigments
Vipul Organics Ltd.
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