How big is the personal care wipes market?

The global personal care wipes market was estimated at USD 11.86 billion in 2022 and is expected to reach USD 12.52 billion in 2023.

What is the personal care wipes market growth?

The global personal care wipes market is expected to grow at a compound annual growth rate of 6.3% from 2023 to 2030 to reach USD 19.33 billion by 2030.

Which segment accounted for the largest personal care wipes market share?

North America dominated the personal care wipes market with a share of 34.37% in 2022. The high share of the region is attributed to the presence of a high number of health-conscious consumers in the region and the rising demand for hygiene products among them.

Who are the key players in the personal care wipes market?

Some key players operating in the personal care wipes market include Amway Enterprises Pvt. Ltd.; Herbalife Nutrition Ltd.; Natura & Co.; Vorwerk; Nu Skin Enterprises; Tupperware Brands Corporation; Oriflame Holding AG; Belcorp Corporation; and Mary Kay Inc.

What are the factors driving the personal care wipes market?

The personal care wipes market is driven by the growing use of these products due to their various characteristics such as hygiene, ease to use, easy disposal, and others coupled with their surging use due to rising consumer spending and improved lifestyle of consumers.