GVR Report cover Pet Diapers Market Size, Share & Trends Report

Pet Diapers Market Size, Share & Trends Analysis Report By Product Type (Disposable, Washable), By Size (Small, Large), By Pet Type (Dogs, Cats), By Application, By Distribution Channel, By Region, And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-4-68040-116-4
  • Number of Report Pages: 150
  • Format: PDF, Horizon Databook
  • Historical Range: 2018 - 2021
  • Forecast Period: 2023 - 2030 
  • Industry: Healthcare

Report Overview

The global pet diapers market size was estimated at USD 429.53 million in 2022 and is anticipated to grow at a compound annual growth rate (CAGR) of 9.84% from 2023 to 2030. Key factors driving the market growth include the growing pet ownership worldwide, the aging pet population, pet mobility issues, and awareness pertinent to health & cleanliness. Pets may develop urine incontinence and other health conditions that make them more prone to accidents as they age. Pet diapers offer an efficient way to handle these problems and help maintain cleanliness. Furthermore, traveling with pets, especially on long travels, might be difficult when it comes to restroom breaks. For pet owners who want to take their animal friends on vacation, pet diapers are a practical solution.

U.S. Pet Diapers Market size and growth rate, 2023 - 2030

The COVID-19 pandemic led to disruptions in global supply chains, affecting the production and distribution of various products, including pet diapers. Manufacturers encountered challenges in sourcing raw materials or transporting finished products, which led to delays or shortages in the market. Moreover, economic uncertainties caused by the pandemic may have led some pet owners to cut back on discretionary spending, including non-essential pet products like diapers. Therefore, the demand for pet diapers dampened during periods of economic downturn. However, post-pandemic the heightened demand was observed majorly due to increased pet travel.

Dog urine incontinence is managed by dog diapers. The loss of voluntary control over the bladder, which causes unintentional urine leaking, is referred to as urinary incontinence. Though it can happen to dogs at any age, older dogs—especially spayed or neutered animals—are more frequently affected by this ailment. Like humans, dogs age physically, developing weaker muscles and possibly losing nerve control over various body parts, according to ROYAL CANIN. Simple aging of the muscles around the urinary system and a lack of control over those muscles can both contribute to incontinence. Incontinence is more common in female dogs than male dogs and some larger breeds are predisposed to the condition such as Boxers, Dobermans, Giant Schnauzers, Great Danes, and German Shepherds. Incontinence affects 30% of female spayed dogs that weigh more than 45 pounds, compared to less than 10% of smaller breeds.

Growing pet adoption and ownership rates in developed countries have also increased peoples' willingness to spend more money on the healthcare requirements of their pets. In numerous regions, the pet population has increased significantly during the previous few years. The most popular pets, including dogs and cats, have been cherished for offering better human companionship. Due to their many advantages, including psychological comfort, a reduction in stress and sadness in adults, and assistance in overcoming anxiety in people, pets have become a part of every home. All of these factors have contributed to increased pet ownership and humanization of pets in many different countries. According to the FEDIAF 2022 estimate, as of 2021, there were 92.9 million dogs and 113.6 million cats living in Europe. Therefore, one of the main factors driving market growth is the steadily increasing pet population and the rising adoption of dogs and cats.

Moreover, pets are surviving longer than ever in the United States; in fact, 20% of cats and 15% of dogs are over the age of 11. One in five dogs (20%), develops joint problems during their lifespan, which can cause pain and perhaps limit the pet's movement. The numbers increase even further in canine breeds predisposed to particular joint issues. Dogs with mobility problems may therefore find it difficult to get to specified potty breaks or outdoor places. Dog diapers assist in keeping the living environment clean by preventing unintentional messes within the home.

Product Type Insights

In terms of product type, the disposable segment dominated the market in 2022 with a revenue share of over 62%. For dog owners, disposable dog diapers have several advantages, specifically for dogs with particular medical issues or during particular phases of development. It's easier to use and dispose of disposable dog diapers. Disposable dog diapers can support improved hygiene for both the dog and the owner because they are made for single-use and simple disposal. This is crucial when traveling with a dog or when managing specific medical conditions. Disposable diapers are also more convenient when traveling or on the move because they are simple to pack and can be disposed of in standard disposal containers. Washable wearables, on the other hand, might become difficult to clean and might require the use of appropriate cleaning facilities.

The washable segment is anticipated to grow at the fastest CAGR of about 10.0% from 2023 to 2030. Washable diapers are more environment friendly than disposable diapers as they produce less trash overall. Using reusable diapers helps reduce the overall environmental effect and the pressure on landfills. As certain dogs may be sensitive to the materials or chemicals used in disposable diapers, resulting in skin irritation or allergies, washable diapers minimize the risk of skin irritation. This risk can be reduced using washable diapers, particularly those made from hypoallergenic materials.

Size Insights

In terms of size, the small size segment dominated the market in 2022 with the largest revenue share of 42.15%. As young puppies do not develop full control over their bladder and bowel movements, using diapers helps manage and contain accidents while they are still learning to relieve themselves at appropriate places. Moreover, many small puppies live in apartments or houses without immediate access to a yard or outdoor area for bathroom breaks. Diapers can provide a convenient way to manage their elimination needs indoors. The popularity and usage of small-size pet diapers can vary over time and may be influenced by various factors, such as pet owners' preferences, awareness of such products, and the availability of alternatives like potty pads or indoor turf systems. In addition, some small puppies may have health conditions that affect their ability to control their bladder or bowel movements. Diapers can be used to manage these situations and prevent mess around the house. The medium size segment is anticipated to grow at the fastest CAGR of 10.6% over the forecast period.

Pet Type Insights

In terms of pet type, the dogs segment dominated the market in 2022 and is anticipated to witness the fastest CAGR of 10.0% during the forecast period. Dogs are frequently maintained as indoor pets, and utilizing diapers can help reduce accidents and messes in the home. Unlike some other animals that live mostly outside, dogs have adapted to living closely with people, making diaper use more viable in human living settings. Furthermore, the availability of dog-specific diapers and the popularity of dog training and management resources contribute to their widespread use in the canine community. In addition, people are increasingly inclined to invest more time and money in the health of their cherished dogs as pet adoption and ownership rates increase globally. The American Kennel Club (AKC) estimates that there are 69 million dog-owning households in the United States, up from 50% in 2017 and 54% in 2021.

Application Insights

In terms of application, the arthritis segment dominated the market in 2022 with the largest revenue share of 44.76%. The most frequent cause of chronic discomfort in dogs is osteoarthritis (OA). It may impact up to 35% of dogs of all ages and affect 80% of canines over the age of 8 years. In companion animals like dogs, it is regarded as a welfare concern, especially if untreated. Arthritis is frequently believed to be a disease of old age, although it can affect dogs of any age. This is because the primary cause of arthritis in dogs is developing joint disease, a condition that affects puppies. The developmental joint disease causes ill-fitting joints and early-onset degenerative alterations. These alterations lead to arthritis, which leaves joints that are extremely painful, immobile, and hideously deformed.

The others segment is anticipated to witness a lucrative CAGR during the forecast period. The others segment includes blindness, diabetes, kidney disease, disabilities, and dementia. Diabetes in dogs and cats is an ailment caused by a lack of the pancreatic hormone insulin, which results in hyperglycemia and organ damage. Diabetes mellitus affects 0.2% to 1.0% of dogs and cats on average. An indoor or sedentary lifestyle, a high-carb diet, hyperthyroidism, and other conditions are risk factors for dogs and cats acquiring diabetes mellitus.

Distribution Channel Insights

In terms of distribution channel, the super market segment dominated the market in 2022 with a revenue share of 49%. Supermarkets can offer a wide variety of pet diaper brands, sizes, and styles. This would attract pet owners who prefer having multiple options to choose from and make the supermarket a one-stop shop for all their pet diaper needs. Moreover, supermarkets form exclusive partnerships with major pet diaper brands or manufacturers. By securing exclusive distribution rights, they could become the primary destination for customers looking for pet diapers. Supermarkets could consider offering additional services related to pet care, such as pet grooming or veterinary services. These added services would attract more pet owners to their stores and potentially increase pet diaper sales.

Global Pet Diapers Market share and size, 2022

The E-Commerce segment is anticipated to witness the fastest CAGR of 10.3% during the forecast period. E-commerce platforms allow pet diaper manufacturers and sellers to reach a global audience. Pet owners from various geographical locations can access a wide range of pet diaper products, irrespective of their location. This convenience makes it easier for pet owners to find and purchase pet diapers, even if they do not have access to physical pet stores nearby. Many e-commerce platforms offer subscription services, where customers can sign up for regular deliveries of pet diapers. This model encourages customer loyalty and ensures a steady revenue stream for pet diaper manufacturers.

Regional Insights

Based on region, North America held the largest revenue share of over 38.0% in 2022. The number of Americans who own dogs is increasing, which is driving up demand for pet diapers. The region's demand for pet diaper products is expected to increase as the prevalence of diabetes and arthritis rises in pets. Furthermore, rising pet owner concerns have driven up the cost of pet care, which is further boosting the demand for pet diaper products. The pet population in the region has been aging, and elderly pets may experience health problems that cause incontinence. Pet diapers offer pet owners a practical way to deal with these kinds of situations.

Pet Diapers Market Trends by Region, 2023 - 2030

Asia Pacific is anticipated to grow at the fastest CAGR of 10.78% during the forecast period. This is due to the rapidly changing healthcare infrastructure and the growing unmet demand for animal health. Among the Southeast Asian countries that have contributed the most to market growth are India, China, and Japan. Moreover, urbanization has led to smaller living spaces and limited access to outdoor areas for pets to relieve themselves. As a result, pet owners in urban areas find pet diapers a convenient solution to maintain cleanliness and hygiene inside their homes.

Key Companies & Market Share Insights

The industry is competitive due to the presence of companies supplying pet diaper products. These organizations employ diverse strategies to expand their market presence and share. Partnerships and collaborations, mergers and acquisitions, R&D, regional expansion, product launches, and other activities are some of these initiatives. For instance, Petco Animal Supplies, Inc. offers So Phresh Medium Dry Comfort Disposable Pet Diapers. Some prominent players in the global pet diapers market include:

  • Petco Animal Supplies, Inc.

  • The Bramton Company, LLC

  • OUT petcare


  • Simple Solution

  • Jack & Jill Dog Diapers 

  • AlotOfHome

  • Tianjin Yiyi Hygiene Products Co., Ltd. 

  • Honeycarepets

  • Vet's Best

Pet Diapers Market Report Scope 

Report Attribute


The market size value in 2023

USD 462.38 million

The revenue forecast in 2030

USD 892.18 million

Growth rate

CAGR of 9.84% from 2023 to 2030

Base year for estimation


Historical data

2018 - 2021

Forecast period

2023 - 2030

Quantitative units

Revenue in USD million & CAGR from 2023 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product type, size, application, pet type, distribution channel, region

Regions covered

North America; Europe; Asia Pacific; Latin America; MEA

Country Scope

U.S.; Canada; UK; Germany; Italy; France; Spain; Denmark; Sweden; Norway; Japan; China; India; South Korea; Australia; Thailand; Brazil; Mexico; Argentina; South Africa; Saudi Arabia; UAE; Kuwait

Key companies profiled

Petco Animal Supplies, Inc.; The Bramton Company, LLC; OUT petcare; U-PLAY USA LLC; Simple Solution; Jack & Jill Dog Diapers; AlotOfHome; Tianjin Yiyi Hygiene Products Co. Ltd.; Honeycarepets; Vet's Best

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Global Pet Diapers Market Report Segmentation

This report forecasts revenue growth at the regional & country level and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2018 to 2030. For this report, Grand View Research has segmented the global pet diapers market report based on product type, pet type, size, application, distribution channel, and region:

  • Product Type Outlook (Revenue, USD Million, 2018 - 2030)

    • Disposable

    • Washable

  • Size Outlook (Revenue, USD Million, 2018 - 2030)

    • Small

    • Medium

    • Large

    • Extra Large

  • Pet Type Outlook (Revenue, USD Million, 2018 - 2030)

    • Dogs

    • Cats

    • Others

  • Application Outlook (Revenue, USD Million, 2018 - 2030)

    • Arthritis

    • House Training

    • Others

  • Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

    • Super Market

    • Specialty Stores

    • E-commerce

  • Regional Outlook (Revenue, USD Million, 2018 - 2030)

    • North America

      • U.S.

      • Canada

    • Europe

      • UK

      • Germany

      • France

      • Italy

      • Spain

      • Denmark

      • Sweden

      • Norway

      • Rest of Europe

    • Asia Pacific

      • Japan

      • China

      • India

      • South Korea

      • Australia

      • Thailand

      • Rest of Asia Pacific

    • Latin America

      • Brazil

      • Mexico

      • Argentina

      • Rest of Latin America

    • Middle East & Africa

      • South Africa

      • Saudi Arabia

      • UAE

      • Kuwait

      • Rest of MEA

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