Portable Blenders Market Size, Share & Trends Analysis Report By Material (Plastic, Glass, Steel), By Distribution Channel (Offline, Online), By Region (North America, Europe, Asia Pacific, Latin America, MEA), And Segment Forecasts, 2025 - 2030

Portable Blenders Market Size & Trends

The global portable blenders market size was valued at USD 162.9 million in 2024 and is projected to grow at a CAGR of 12.4% from 2025 to 2030. A growing preference for healthy diet practices among modern consumers has driven substantial sales of products that can prepare nutritional drinks such as smoothies and shakes conveniently and quickly. Additionally, hectic urban lifestyles and the need to travel constantly have compelled consumers to purchase blenders that can address their nutritional needs while being portable. Portable blenders are an ideal kitchen appliance, as consumers seek compactness and efficiency in their choices. These factors have enabled a strong growth of the portable blenders industry worldwide.

Portable blenders are conventionally smaller and lighter than traditional countertop blenders, making them easy to carry around, store, and use in various settings, such as home, gym, office, and travel. They generally come with rechargeable lithium-ion batteries that can be charged through USB cables. This makes them convenient to use without needing to be constantly plugged into an electrical outlet. Manufacturers are increasingly launching more powerful versions of their offerings while maintaining a compact size, which can blend a wider variety and larger quantity of ingredients such as vegetables and softer fruits. Moreover, some models are designed to handle harder ingredients such as ice, frozen fruits, or protein powders. These blenders feature minimal settings that ensure convenience in usage, incorporating one or two buttons for blending and an optional pulse function. Branded models are increasingly integrating safety mechanisms that prevent the motor from running if the blender is not properly assembled, thus ensuring safety for users.

Companies are focusing on launching products that adhere to customers' sustainability and eco-friendly demands. Portable blenders, especially those made with BPA-free, recyclable, or sustainable materials, appeal to eco-conscious buyers. By reducing the need for single-use plastic bottles or takeaway cups, portable blenders help support waste reduction. They also allow users to make smaller portions of beverages or drinks, thus helping reduce food waste. The ability to blend an optimal amount of ingredients for a quick smoothie can promote more sustainable eating habits. Brands utilize omnichannel strategies to ensure higher sales of their portable blender offerings. Social media platforms such as Instagram, TikTok, and YouTube have created significant demand for trendy and aesthetically pleasing kitchen appliances. Portable blenders are often featured in health and wellness influencer content, motivating consumers to purchase them. This has led to positive advancements in the portable blenders industry.

Material Insights

The plastic segment accounted for the largest revenue share of 53.6% in the global portable blenders industry in 2024. Plastic is relatively inexpensive compared to metal or glass, making plastic-based portable blenders more affordable and accessible to a wider range of consumers. This affordability makes plastic blenders particularly attractive in developing markets, where consumers are highly price-sensitive. Plastic products are generally lighter than glass or metal ones, which is a significant advantage for portable blenders. Moreover, they are resistant to breakage or damage across different environments and are low maintenance as they do not require delicate handling compared to glass models. Many plastic portable blenders are now made from BPA-free materials, ensuring that plastic is safer for health. Manufacturers also use recyclable plastics to address concerns about the environmental impacts of plastic products.

Meanwhile, the steel segment is anticipated to grow at a significant CAGR during the forecast period. Steel-based products are considered durable, sustainable, and of premium quality, boosting their demand among consumers seeking high-performance, eco-friendly, and stylish products. Moreover, stainless steel offers a high-end and polished look that appeals to consumers who value style and aesthetics as much as function. Many premium brands in the blender market offer steel-based models that are visually appealing and designed to fit into modern kitchens or workspaces. Stainless steel is also 100% recyclable, with many consumers preferring it over plastic because it is a more sustainable option. The long lifespan of these portable blenders also means fewer products end up in landfills, driving their demand among the eco-conscious consumer category.

Distribution Channel Insights

The offline segment accounted for the largest revenue share in the global portable blenders industry in 2024, aided by the extensive availability of portable blenders in supermarkets & hypermarkets and consumer electronics outlets. The increasing popularity of these products in developing markets, where consumers are price- and performance-conscious, has helped sustain sales of such blenders through physical channels. Consumers can comprehensively check product quality and performance through demonstrations, enabling them to make informed purchase decisions. The presence of knowledgeable sales staff and the provision of long-term and extended warranties further appeal to consumers and ensure brand loyalty.

The online segment is expected to grow at the highest CAGR from 2025 to 2030. Sales of portable blenders through online channels have experienced a significant increase in recent years, aided by the increasing popularity of healthy lifestyles, convenience-driven purchases, and the growing influence of e-commerce platforms. Amazon, Walmart, and other online retailers have driven strong market demand through this mode, offering an extensive range of options from various well-known brands, including nutribullet, BlendJet, Oster, and Hamilton Beach. These platforms provide consumers with detailed product descriptions, reviews, and ratings, encouraging decision-based purchases. Influencers often promote portable blenders in product reviews, tutorials, and recipe videos, encouraging their followers to make purchases via affiliate links or direct brand promotions, aiding brands in building a strong online presence.

Regional Insights

The North America portable blenders market accounted for a leading revenue share of 30.2% globally in 2024. The rapid shift toward health-conscious lifestyles, increasing focus on convenience, and growing popularity of fitness and wellness cultures have contributed to the growing demand for portable blenders in economies such as the U.S. and Canada. Moreover, keto, veganism, and paleo diets, as well as intermittent fasting, have become more mainstream in the region, and these often involve the preparation of smoothies or liquid meals. Portable blenders allow users to make preparations tailored to their dietary needs, increasing their appeal.

U.S. Portable Blenders Market Trends

The U.S. portable blenders market accounted for a dominant revenue share in the regional market in 2024. An increasing preference for health and wellness-based lifestyle practices has led to a heightened demand for products such as portable blenders among American consumers. These appliances enable easy and quick preparation of nutrient-rich smoothies, protein shakes, and other health-focused beverages at home or on the go. The presence of several manufacturers that offer innovative products has further helped in industry expansion by increasing market competition. Portable blenders are available in major retail outlets online and in physical stores. This makes them easy to purchase for consumers and enables companies to advertise product benefits to a more diverse demographic.

Europe Portable Blenders Market Trends

Europe portable blenders market accounted for a substantial revenue share in the global market in 2024, aided by growing prioritization for healthy eating among regional consumers and technological advancements in economies such as Germany and the UK. The widespread use of social media platforms in the region further enables brands to promote their products, increasing sales. The sustainability trend also remains a major factor influencing market growth in the region, with several manufacturers aiming to utilize environment-friendly materials and processes to appeal to consumers. For instance, Open Funk is a Berlin-based startup focused on creating sustainable kitchen appliances to address concerns regarding electronic waste and sustainability. The company’s “re:Mix” blender is made from 100% recycled plastic and is designed to be compatible with standard glass jars, promoting reuse instead of reliance on single-use containers.

Asia Pacific Portable Blenders Market Trends

Asia Pacific is expected to grow at the highest CAGR in the portable blenders market during the forecast period. The demand for portable blenders in economies including India, China, and Japan is witnessing substantial growth, aided by rising health awareness and improving living standards. As urbanization continues accelerating in major metropolitan cities such as Tokyo, Beijing, Mumbai, and Singapore, consumers have become accustomed to fast-paced lifestyles. Consequently, they often seek products that can help them save time and effort, with portable blenders being an ideal solution for quick meal or beverage preparations. The availability of these appliances across various price points that are generally lower than traditional countertop blenders has further made them more accessible to a broader segment of price-conscious consumers.

India accounted for the largest revenue share in the Asia Pacific market for portable blenders in 2024. The rising demographic of fitness and health-conscious consumers in the economy and rapid urbanization that has shaped busy lifestyle patterns have resulted in healthy market growth. Moreover, the presence of a dominant younger population and technologically-aware individuals in major cities across the country has created several growth avenues for brands in this industry. Companies such as BlendJet have enhanced their presence through both online and offline channels, ensuring product visibility across a wider consumer base. Retail chains such as Croma, Reliance Digital, and Vijay Sales have ensured that companies can establish a strong offline presence and generate consumer interest. In January 2024, BlendJet announced its entry into the Indian market with the launch of the BlendJet 2. Through this development, the company aimed to establish its presence as a leading multinational direct-to-consumer (D2C) brand.

Key Portable Blenders Company Insights

Some major companies involved in the global portable blenders industry include BlendJet, nutribullet, and Hamilton Beach, among others.

• BlendJet is an American company specializing in portable blending technology and is known for its advanced offerings catering to health-conscious consumers. The company’s newest product is the BlendJet 2, a compact solution for blending smoothies, shakes, and other beverages on the go. The product leverages the company’s TurboJet technology and features a water-resistant USB-C charging port, ensuring increased convenience for users. BlendJet entered the Indian market in 2024 with the aim of boosting its global presence.

• nutribullet is an American brand that designs and manufactures personal blenders and kitchen appliances. The company develops portable blenders, full-sized blenders, and juicers, along with infant-focused variants of these products and other accessories. The nutribullet Portable Blender and the nutribullet Flip are notable offerings in their appliance portfolio, available in various colors.

Recent Developments

• In December 2024, nutribullet announced the launch of the nutribullet Portable Blender, a lightweight and compact solution for wellness-focused customers. The product weighs 1.8 pounds and features a 20oz blending cup and a one-button interface with pulsing and blending functionality to ensure better control over ingredient texture. The Portable Blender uses a stainless steel blade with a 7.4V USB-C rechargeable base that delivers more than 15 blending cycles per charge.

• In October 2024, BLENDi introduced the Blendi X 24-ounce portable blender that offers better functionality than previous models and features a new pulse mode. The product can be used as a travel container or water bottle, and ice cubes can be converted to crushed ice. Moreover, it can handle dried, fresh, or frozen fruits; vegetables; liquid ingredients such as milk, vinegar, oil, and fruit juices; ice cream or yogurt; cereals; powders; and chocolate chips. The portable blender has been made available at the company’s online store, BlendiBlender.com.

Portable Blenders Market Report Scope

Global Portable Blenders Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global portable blenders market report based on material, distribution channel, and region:

• Material Outlook (Revenue, USD Million, 2018 - 2030)

  • Plastic

  • Glass

  • Steel

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • U.K.

    • France

    • Spain

    • Italy

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia & New Zealand

    • South Korea

  • Latin America

    • Brazil

    • MEA

    • UAE