Pouches Market Size, Share & Trends Report

Pouches Market Size, Share & Trends Analysis Report By Material (Plastic, Metal, Paper, Bioplastics), By Product (Flat, Stand-up), By End-use, By Treatment Type, By Closure Type, By Region, And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-4-68038-786-5
  • Number of Pages: 185
  • Format: Electronic (PDF)

Research Methodology

A three-pronged approach was followed for deducing the pouches market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for pouches market to gather the most reliable and current information possible.

  • We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
  • We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
  • We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
  • We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
  • We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of pouches market data depending on the type of information we’re trying to uncover in our research.

  • Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

  • Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

  • Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

  • Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

  • Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

  • Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

  • This step also entails the finalization of the report scope and data representation pattern.

  • Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Pouches Market Categorization:

The pouches market was categorized into six segments, namely material (Plastic, Metal, Paper, Bioplastics), treatment type (Standard, Aseptic, Retort, Hot-Fill), product (Flat Pouch, Stand-up Pouch), end-use (Food & Beverages, Healthcare, Personal Care & Cosmetics, Homecare), closure type (Tear Notch, Zipper, Spout), and regions (North America, Europe, Asia Pacific, Central & South America, Middle East & Africa).

Segment Market Methodology:

The pouches market was segmented into material, treatment type, product, end-use, closure type, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

  • Demand estimation of each product across countries/regions summed up to from the total market.

  • Variable analysis for demand forecast.

  • Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

  • Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

  • Used extensively for new product forecasting or analyzing penetration levels.

  • Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

  • Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

  • This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The pouches market was analyzed at a regional level. The global was divided into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into fifteen countries, namely, the U.S.; Canada; Mexico; Germany; the UK.; France; Spain; Italy; China; India; Japan; Australia; South Korea, Brazil; South Africa.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Pouches market companies & financials:

The pouches market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

  • Amcor plc -Amcor plc provides packaging solutions worldwide with a primary focus on Western Europe, North America, Australia, and New Zealand. The company is listed on the Australian Securities Exchange as well as other international stock market indices including the FTSE4Good Index Series, Ethibel Excellence Investment Register, MSCI Global Sustainability Index, CDP Climate Disclosure Leadership Index (Australia), and the Dow Jones Sustainability Index. The company mainly operates through two business segments, namely flexible packaging and rigid packaging. Some of the key offerings of the company under these segments include rigid containers, flexible packaging pouches, closures, and specialty cartons. These products find applications in personal care, home care, pharmaceuticals, food & beverages, medical, and other segments.

  • Mondi –Mondi mainly operates through four business segments, namely corrugated packaging, flexible packaging, engineered materials, and uncoated fine paper. It offers over 100 paper and packaging products customized into over 100,000 different packaging solutions for various end-use industries. The corrugated packaging business unit includes key products such as pulp, virgin and recycled container board, and other corrugated solutions where it majorly serves the chemicals, industrial, agriculture market. Flexible packaging business unit includes paper bags, consumer flexibles, paper bags, and sack and specialty kraft paper for majorly serving the consumer and retail markets.

  • Sealed Air - Sealed Air manufactures food, consumer care, and other packaging solutions. The company primarily operates through its two business segments, namely food and protective. The food segment largely serves perishable food processors, predominantly in fresh red meat, smoked, and processed meats; poultry; and dairy (solids and liquids) markets worldwide. Food packaging solutions are marketed under brands such as Cryovac and Cryovac Grip & Tear The protective segment offers packaging solutions such as automated packaging systems, postal solutions, surface protection, void fill solutions, blocking and bracing, cushioning solutions, and temperature-controlled solutions. The products under this segment are largely offered to e-commerce, electronics, and manufacturing industries.

  • Constantia Flexibles - Constantia Flexibles company operates through two business segments, namely Consumers and Pharma. The company offers various flexible packaging solutions for manufacturers of medical products around the world. Its healthcare pharmaceutical operations are broadly divided into seven categories, namely oral drug delivery, injectable drug delivery, pulmonary drug delivery, transmucosal/ transdermal drug delivery, medical devices, anti- counterfeiting solutions, and value added. Some of the company’s healthcare packaging products include overwraps, lidding foils, and strip packs. These products can be used in a wide range of applications (pharmaceutical) ranging from electronic devices to surgical blades.

  • Coveris – Coveris’ operations are classified into three key units, namely films, flexibles, and labels & board. The company offers an extensive range of plastic packaging products including films, pouches, bags, trays, and barrier films. It caters to a wide range of industries including food & beverage, household & personal care, healthcare, agricultural & chemical, and pet care. The company has a strong presence in Europe and caters to international clients. It has 29 plants throughout Europe, Middle East & Africa with locations in Germany, Italy, France, Egypt, Hungary, UK, and others.

  • Goglio SpA - Goglio SpA was founded in 1850 and is headquartered in Milan, Italy. The company offers products for coffee, food, industrial, and other products, which include chemicals, pet food, labels & sleeves, and home & personal care. The company has eight production plants and seven technical assistance & commercial offices.

  • ProAmpac - ProAmpac is a leading supplier of flexible packaging solutions and services to food & beverages and healthcare sectors. The company has expertise in flexible packaging with capabilities including adhesive lamination and advanced extrusion. ProAmpac has three product lines, namely flexible paper packaging, flexible plastic packaging, and foil packaging. Flexible paper packaging includes pet packaging (ProEvo), lawn refuse bags, retail shopping bags, sugar sachets tamper-evident home delivery & catering bags, and tea packets. Flexible plastic packaging consists of products for food & beverages, food service, pet food, retail, and other applications. Foil packaging comprises packaging solutions for dairy, dry food, liquid food & beverage, industrial, and chemical applications.

  • Guala Pack S.p.a. - Guala Pack S.p.a. specializes in premade spouted stand-up pouches for non-food and food applications. It offers packaging solutions for health & beauty, sauces and condiments, drinks, yogurt and dairy, fruit purees and snack, and baby food applications. Guala Pack S.p.a. is also involved in manufacturing of pasteurization and filling lines. The company has twelve production facilities of which three fall under strategic partnerships and joint ventures. It primarily operates in seven countries.

  • Huhtamaki - Huhtamaki is a manufacturer of packaging products and primarily caters to food & beverage industry. The company is engaged in manufacturing standardized and customized packaging solutions. Its main customers include fast, casual, and quick-service restaurants; food & beverage companies; fresh produce retailers & packers; and foodservice operators. The company operates through three business segments, namely flexible packaging, fiber & foodservice Europe-Asia-Oceania (E-A-O), and North America. Fiber & foodservice (E-A-O) segment caters to fastcasual and quick-service restaurants, coffee shops, cafeterias, and vending operators across Asia, Europe, and Oceania. Products offered through this segment include cold drink cups, single and double wallpaper coffee cups, wraps, paper plates, bowls, and French fry containers.

  • Smurfit Kappa - Smurfit Kappa is engaged in manufacturing packaging solutions. Packaging solutions offered by the company are categorized into four segments, namely consumer packaging, retail packaging, industrial packaging, and e-commerce packaging. It caters to various industries including automotive, chemical, electronics, and food & beverage. Smurfit Kappa also offers three types of services, namely ShelfSmart, SupplySmart, and eSmart.

Value chain-based sizing & forecasting

Supply Side Estimates

  • Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

  • Segment revenue determination via variable analysis and penetration modeling.

  • Competitive benchmarking to identify market leaders and their collective revenue shares.

  • Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

  • Identifying parent markets and ancillary markets

  • Segment penetration analysis to obtain pertinent

  • revenue/volume

  • Heuristic forecasting with the help of subject matter experts

  • Forecasting via variable analysis

Pouches Market Report Objectives:

  • Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

  • Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

  • Understanding market estimates and forecasts (with the base year as 2022, historic information from 2018 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Pouches Market Report Assumptions:

  • The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

  • The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

  • We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

  • All market estimates and forecasts have been validated through primary interviews with the key industry participants.

  • Inflation has not been accounted for to estimate and forecast the market.

  • Numbers may not add up due to rounding off.

  • Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

  • Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

  • Latin America includes Central American countries and the South American continent

  • Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

  • Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

  • Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.

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