The global poultry meat processing equipment market is expected to witness augmented growth on account of rising consumer preference for high-protein foods and technological developments in food processing equipment. Processed poultry meat market has grown exponentially with rapid evolution in consumer food preferences and rising health concerns, leading to high-protein, zero-fat diets. Meat processing equipment has subsequently acquired great importance in the meat production process. Various developments in meat processing techniques are also expected to boost global market growth. Mechanization in production processes has contributed positively to labor reduction and meat quality and safety. Consumer preference towards convenient and packaged protein foods on account of changing lifestyles has also driven processed meat market and subsequent meat processing equipment market. Rising disposable income of middle class consumers has also positively impacted the global meat and processing equipment market.
Population growth in developing markets and associated double-income families show greater preference towards packaged meat. As a result, poultry meat processing equipment market is expected to grow at a significant rate. Rising demand for custom fillets and portions of poultry products from fine-dining restaurants and hotels are also anticipated to boost the processed meat market. Governmental support and subsidiaries are expected to drive global meat processing equipment market in developing economies across the globe. Increasing adoption rate of poultry meat and pricing have positively impacted global meat and meat processing equipment market. Processed meats are also ready-to-eat and save cooking time in hectic schedules of consumers, thereby increasing global meat processing equipment market share.
Poultry meat processing equipment market can be categorized on the basis of meat types into – chicken, turkey, ducks and others. Chicken meat, generally roasted or fried before consumption occupies highest market share and requires less animal feed to yield larger quantity of meat as compared to beef, pork and others. On the basis of meat products types, market can be classified into dried, cured, raw-fermented, pre-cooked, raw-cooked and fresh processed among others. The highest market share has been secured mainly by the fresh processed meat category which includes sausages, patties, kebab and others. Fresh meat processed is highly savory since they are cooked or fried just before consumption, leading to greater market growth in this category. Further segmentation on the basis of equipment types include killing and defeathering, evisceration (removal of innards), cut-up machines, deboning and skinning equipment, marinating and tumbling (vacuum tumbling occupies the highest market share) and other equipment (grinders, sausage stuffers, scales, patty makers, etc.)
Restraints in the market are presented by developing countries which cannot easily afford costly and advanced meat processing equipment. Lack of awareness regarding technological advancements in local markets is also expected to hinder the development of poultry meat processing equipments market. Certain factors associated with meat intake such as obesity risk and health concerns may negatively impact the market.
Geographically, North America generates highest demand for processed poultry meat and meat processing equipments. Greatest market share for poultry processing equipment has been secured in the U.S. and Canada regions on account of consumer preferences. Emerging markets have overcome technological restraints and now present ample opportunities for growth, especially in India, Japan, New Zealand and China. Brazil and Argentina poultry meat processing equipment markets are also expected to grow over the forecast period. Increasing consumption of meat in European markets from regions UK, France, Germany and Switzerland is also expected to generate demand for meat processing equipments over the forecast period.
Leading manufacturers have expanded regionally with their respective businesses by setting up several manufacturing plants to increase production capacities and widen total product line. Governmental support and subsidiaries are expected to drive global meat processing equipment market in developing economies across the globe. Major industrial players are actively involved in M&A to increase market share and develop technologies in poultry meat processing equipment market. Key players include GEA Food Solutions, Manitowoc, Marelhf, Tool Works, Cargill Inc., Baader Food Processing Machinery, Key Technology Inc. and Waltons Co.
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FDA, in particular, has relaxed the nutrition labeling of products which is expected to aid in increasing the distribution of packaged foods by restaurant operators leading to the optimum supply chain of products to consumers. Furthermore, food safety testing and processing industries are expected to function at full capacity owing to consumers stock-piling goods during the COVID-19 lockdown. The report will account for Covid19 as a key market contributor.
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