The global poultry packaging market is expected to progress at a steady growth rate over the forecast period. Factors including growing population coupled with rapid urbanization and rising disposable incomes especially in several developing countries worldwide are expected to fuel the demand for poultry meat which is in turn anticipated to propel the demand for poultry packaging over the forecast period. Poultry meat is one of the most widely consumed animal source food across the globe which is further expected to have a positive impact on market growth.
In addition, shifting dietary patterns especially in the developing countries is expected to increase the consumption of poultry meat in the coming years which is, in turn, expected to drive the demand for poultry packaging over the forecast period. Poultry meat contains high-quality protein with lower fat content thereby contributing to the overall human nutrition. Moreover, it is widely consumed across different traditions, cultures, and religions which is, in turn, anticipated to augment its demand over the forecast period thereby benefitting the poultry packaging market growth.
Growing demand for packaged food products is further likely to have a positive impact on the overall poultry packaging market over the forecast period. In addition, growing demand for ready-to-eat meals and convenience food is expected to increase the demand for various poultry packaging products over the forecast period. Moreover, growing focus on improving the shelf life of various poultry meat products coupled with several technological advancements such as vacuum skin packaging, and modified atmosphere packaging (MAP) are further likely to have a positive impact on the market growth.
On the basis of meat, the market for poultry packaging has been segmented into chicken, duck, turkey, and others. Chicken meat dominated the overall poultry packaging market in 2018 and is anticipated to continue its dominance over the forecast period. Chicken being an affordable meat type is widely consumed across the world which is further expected to favor the market growth over the forecast period.
On the basis of material, the market for poultry packaging is classified into plastic, paper, and others. Plastic material is expected to dominate the poultry packaging market over the forecast period. Plastic is widely used for manufacturing various poultry packaging products such as plastic film, shrink bags, pouches, plastic trays, and containers among others. Paper, on the other hand, is used for manufacturing corrugated boxes, trays, and folding cartons among others.
On the basis of packaging, the market for poultry packaging is broadly segmented into rigid, and flexible packaging. The rigid packaging segment is further segmented into various products such as trays & containers, corrugated boxes, folding cartons, metal cans, and others. Trays are widely used in packaging various poultry products such as drumsticks, breasts, and wings among others. In addition, plastic as well as paperboard trays are widely used as a lower web or substrate in case of skin packaging of poultry products.
Flexible packaging is further classified into plastic films, pouches, shrink bags, and paper & foil among others. Plastic films are widely used for lidding, skin packaging, and wrapping of various poultry products among others. Pouches, on the other hand, are used for packaging fresh, as well as frozen poultry products. In addition, pouches are also widely used for packaging ready-to-eat as well as ready-to-cook poultry products.
In terms of region, the poultry packaging market is divided into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa. North America is one of the major regions in the global market. A steady consumption of poultry meat coupled with the growing demand for convenient packaging solutions is expected to drive the demand for poultry packaging over the forecast period. In addition, growing demand for high protein intake is in turn likely to augment the demand for poultry packaging over the forecast period.
The Asia Pacific region is also likely to hold a significant share in the global poultry packaging market. Factors including a rapidly growing population coupled with rising disposable incomes are further likely to augment the demand for poultry meat in the coming years. In addition, rising popularity of poultry meat especially chicken owing to its affordability coupled with growing awareness regarding the nutritional benefits of poultry meat is further expected to augment its demand thereby benefitting the market growth.
The poultry packaging market is highly competitive owing to the presence of several major players. Some of the prominent players operating in the market include Amcor plc, Sealed Air, Berry Global Inc., International Paper, Smurfit Kappa, Quinn Packaging, ProAmpac, Mondi, Silgan Holdings Inc., Winpak Ltd., and Klöckner Pentaplast among others. These companies offer a wide range of poultry packaging products including films, boxes, trays, and pouches among others.
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