Social Media Analytics Market Size, Share & Trends Report

Social Media Analytics Market (2025 - 2030) Size, Share & Trends Analysis Report By Component (Software, Services), By Function (Sentiment Analysis, Competitive Analysis), By Application, By Analytics Type (Predictive Analytics), By Vertical, By Region, And Segment Forecasts

Market Segmentation

Social Media Analytics Component Outlook (Revenue, USD Million, 2018 - 2030)
- Software
- Services
Social Media Analytics Function Outlook (Revenue, USD Million, 2018 - 2030)
- Sentiment Analysis
- Competitive Analysis
- Hashtag Analysis
- Dashboard & Visualization
- Others
Social Media Analytics Application Outlook (Revenue, USD Million, 2018 - 2030)
- Sales and marketing management
- Customer experience management
- Competitive intelligence
- Risk management and fraud detection
- Public safety and law enforcement
Social Media Analytics Type Outlook (Revenue, USD Million, 2018 - 2030)
- Predictive Analytics
- Prescriptive Analytics
- Diagnostic Analytic
- Descriptive Analytics
Social Media Analytics Vertical Outlook (Revenue, USD Million, 2018 - 2030)
- BFSI
- IT And Telecommunications
- Retail and consumer goods
- Healthcare and life sciences
- Government and public sector
- Media And Entertainment
- travel and hospitality
- Others
Regional Outlook (Revenue, USD Million, 2018 - 2030)
- North America
  - North America Social Media Analytics market, by Component
    - Software
    - Services
  - North America Social Media Analytics market, by function
    - Sentiment Analysis
    - Competitive Analysis
    - Hashtag Analysis
    - Dashboard & Visualization
    - Others
  - North America Social Media Analytics market, by application
    - Sales and marketing management
    - Customer experience management
    - Competitive intelligence
    - Risk management and fraud detection
    - Public safety and law enforcement
  - North America Social Media Analytics market, by analytics type
    - Predictive Analytics
    - Prescriptive Analytics
    - Diagnostic Analytic
    - Descriptive Analytics
    - Others
  - North America Social Media Analytics market, by vertical
    - BFSI
    - IT And Telecommunications
    - Retail and consumer goods
    - Healthcare and life sciences
    - Government and public sector
    - Media And Entertainment
    - travel and hospitality
    - Other
  - U.S.
    - U.S. Social Media Analytics market, by component
      - Software
      - Services
    - U.S. Social Media Analytics market, by function
      - Sentiment Analysis
      - Competitive Analysis
      - Hashtag Analysis
      - Dashboard & Visualization
      - Others
    - U.S. Social Media Analytics market, by application
      - Sales and marketing management
      - Customer experience management
      - Competitive intelligence
      - Risk management and fraud detection
      - Public safety and law enforcement
    - U.S. Social Media Analytics market, by analytics type
      - Predictive Analytics
      - Prescriptive Analytics
      - Diagnostic Analytic
      - Descriptive Analytics
    - U.S. Social Media Analytics market, by vertical
      - BFSI
      - IT And Telecommunications
      - Retail and consumer goods
      - Healthcare and life sciences
      - Government and public sector
      - Media And Entertainment
      - travel and hospitality
      - Others
  - Canada
    - Canada Social Media Analytics market, by component
      - Software
      - Services
    - Canada Social Media Analytics market, by function
      - Sentiment Analysis
      - Competitive Analysis
      - Hashtag Analysis
      - Dashboard & Visualization
      - Others
    - Canada Social Media Analytics market, by application
      - Sales and marketing management
      - Customer experience management
      - Competitive intelligence
      - Risk management and fraud detection
      - Public safety and law enforcement
    - Canada Social Media Analytics market, by analytics type
      - Predictive Analytics
      - Prescriptive Analytics
      - Diagnostic Analytic
      - Descriptive Analytics
    - Canada Social Media Analytics market, by vertical
      - BFSI
      - IT And Telecommunications
      - Retail and consumer goods
      - Healthcare and life sciences
      - Government and public sector
      - Media And Entertainment
      - travel and hospitality
      - Others
  - Mexico
    - Mexico Social Media Analytics market, by component
      - Software
      - Services
    - Mexico Social Media Analytics market, by function
      - Sentiment Analysis
      - Competitive Analysis
      - Hashtag Analysis
      - Dashboard & Visualization
      - Others
    - Mexico Social Media Analytics market, by application
      - Sales and marketing management
      - Customer experience management
      - Competitive intelligence
      - Risk management and fraud detection
      - Public safety and law enforcement
    - Mexico Social Media Analytics market, by analytics type
      - Predictive Analytics
      - Prescriptive Analytics
      - Diagnostic Analytic
      - Descriptive Analytics
    - Mexico Social Media Analytics market, by vertical
      - BFSI
      - IT And Telecommunications
      - Retail and consumer goods
      - Healthcare and life sciences
      - Government and public sector
      - Media And Entertainment
      - travel and hospitality
      - Others
- Europe
  - Europe Social Media Analytics market, by component
    - Software
    - Services
  - Europe Social Media Analytics market, by function
    - Sentiment Analysis
    - Competitive Analysis
    - Hashtag Analysis
    - Dashboard & Visualization
    - Others
  - Europe Social Media Analytics market, by application
    - Sales and marketing management
    - Customer experience management
    - Competitive intelligence
    - Risk management and fraud detection
    - Public safety and law enforcement
  - Europe Social Media Analytics market, by analytics type
    - Predictive Analytics
    - Prescriptive Analytics
    - Diagnostic Analytic
    - Descriptive Analytics
  - Europe Social Media Analytics market, by vertical
    - BFSI
    - IT And Telecommunications
    - Retail and consumer goods
    - Healthcare and life sciences
    - Government and public sector
    - Media And Entertainment
    - travel and hospitality
    - Others
  - Germany
    - Germany Social Media Analytics market, by component
      - Software
      - Services
    - Germany Social Media Analytics market, by function
      - Sentiment Analysis
      - Competitive Analysis
      - Hashtag Analysis
      - Dashboard & Visualization
      - Others
    - Germany Social Media Analytics market, by application
      - Sales and marketing management
      - Customer experience management
      - Competitive intelligence
      - Risk management and fraud detection
      - Public safety and law enforcement
    - Germany Social Media Analytics market, by analytics type
      - Predictive Analytics
      - Prescriptive Analytics
      - Diagnostic Analytic
      - Descriptive Analytics
    - Germany Social Media Analytics market, by vertical
      - BFSI
      - IT And Telecommunications
      - Retail and consumer goods
      - Healthcare and life sciences
      - Government and public sector
      - Media And Entertainment
      - travel and hospitality
      - Others
  - UK
    - UK Social Media Analytics market, by component
      - Software
      - Services
    - UK Social Media Analytics market, by function
      - Sentiment Analysis
      - Competitive Analysis
      - Hashtag Analysis
      - Dashboard & Visualization
      - Others
    - UK Social Media Analytics market, by application
      - Sales and marketing management
      - Customer experience management
      - Competitive intelligence
      - Risk management and fraud detection
      - Public safety and law enforcement
    - UK Social Media Analytics market, by analytics type
      - Predictive Analytics
      - Prescriptive Analytics
      - Diagnostic Analytic
      - Descriptive Analytics
    - UK Social Media Analytics market, by vertical
      - BFSI
      - IT And Telecommunications
      - Retail and consumer goods
      - Healthcare and life sciences
      - Government and public sector
      - Media And Entertainment
      - travel and hospitality
      - Others
  - France
    - France Social Media Analytics market, by component
      - Software
      - Services
    - France Social Media Analytics market, by function
      - Sentiment Analysis
      - Competitive Analysis
      - Hashtag Analysis
      - Dashboard & Visualization
      - Others
    - France Social Media Analytics market, by application
      - Sales and marketing management
      - Customer experience management
      - Competitive intelligence
      - Risk management and fraud detection
      - Public safety and law enforcement
    - France Social Media Analytics market, by analytics type
      - Predictive Analytics
      - Prescriptive Analytics
      - Diagnostic Analytic
      - Descriptive Analytics
    - France Social Media Analytics market, by vertical
      - BFSI
      - IT And Telecommunications
      - Retail and consumer goods
      - Healthcare and life sciences
      - Government and public sector
      - Media And Entertainment
      - travel and hospitality
      - Others
- Asia Pacific
  - Asia Pacific Social Media Analytics market, by component
    - Software
    - Services
  - Asia Pacific Social Media Analytics market, by function
    - Sentiment Analysis
    - Competitive Analysis
    - Hashtag Analysis
    - Dashboard & Visualization
    - Others
  - Asia Pacific Social Media Analytics market, by application
    - Sales and marketing management
    - Customer experience management
    - Competitive intelligence
    - Risk management and fraud detection
    - Public safety and law enforcement
  - Asia Pacific Social Media Analytics market, by analytics type
    - Predictive Analytics
    - Prescriptive Analytics
    - Diagnostic Analytic
    - Descriptive Analytics
  - Asia Pacific Social Media Analytics market, by vertical
    - BFSI
    - IT And Telecommunications
    - Retail and consumer goods
    - Healthcare and life sciences
    - Government and public sector
    - Media And Entertainment
    - travel and hospitality
    - Others
  - China
    - China Social Media Analytics market, by component
      - Software
      - Services
    - China Social Media Analytics market, by function
      - Sentiment Analysis
      - Competitive Analysis
      - Hashtag Analysis
      - Dashboard & Visualization
      - Others
    - China Social Media Analytics market, by application
      - Sales and marketing management
      - Customer experience management
      - Competitive intelligence
      - Risk management and fraud detection
      - Public safety and law enforcement
    - China Social Media Analytics market, by analytics type
      - Predictive Analytics
      - Prescriptive Analytics
      - Diagnostic Analytic
      - Descriptive Analytics
    - China Social Media Analytics market, by vertical
      - BFSI
      - IT And Telecommunications
      - Retail and consumer goods
      - Healthcare and life sciences
      - Government and public sector
      - Media And Entertainment
      - travel and hospitality
      - Others
  - Japan
    - Japan Social Media Analytics market, by component
      - Software
      - Services
    - Japan Social Media Analytics market, by function
      - Sentiment Analysis
      - Competitive Analysis
      - Hashtag Analysis
      - Dashboard & Visualization
      - Others
    - Japan Social Media Analytics market, by application
      - Sales and marketing management
      - Customer experience management
      - Competitive intelligence
      - Risk management and fraud detection
      - Public safety and law enforcement
    - Japan Social Media Analytics market, by analytics type
      - Predictive Analytics
      - Prescriptive Analytics
      - Diagnostic Analytic
      - Descriptive Analytics
    - Japan Social Media Analytics market, by vertical
      - BFSI
      - IT And Telecommunications
      - Retail and consumer goods
      - Healthcare and life sciences
      - Government and public sector
      - Media And Entertainment
      - travel and hospitality
      - Others
  - India
    - India Social Media Analytics market, by component
      - Software
      - Services
    - India Social Media Analytics market, by function
      - Sentiment Analysis
      - Competitive Analysis
      - Hashtag Analysis
      - Dashboard & Visualization
      - Others
    - India Social Media Analytics market, by application
      - Sales and marketing management
      - Customer experience management
      - Competitive intelligence
      - Risk management and fraud detection
      - Public safety and law enforcement
    - India Social Media Analytics market, by analytics type
      - Predictive Analytics
      - Prescriptive Analytics
      - Diagnostic Analytic
      - Descriptive Analytics
    - India Social Media Analytics market, by vertical
      - BFSI
      - IT And Telecommunications
      - Retail and consumer goods
      - Healthcare and life sciences
      - Government and public sector
      - Media And Entertainment
      - travel and hospitality
      - Others
  - Australia
    - Australia Social Media Analytics market, by component
      - Software
      - Services
    - Australia Social Media Analytics market, by function
      - Sentiment Analysis
      - Competitive Analysis
      - Hashtag Analysis
      - Dashboard & Visualization
      - Others
    - Australia Social Media Analytics market, by application
      - Sales and marketing management
      - Customer experience management
      - Competitive intelligence
      - Risk management and fraud detection
      - Public safety and law enforcement
    - Australia Social Media Analytics market, by analytics type
      - Predictive Analytics
      - Prescriptive Analytics
      - Diagnostic Analytic
      - Descriptive Analytics
    - Australia Social Media Analytics market, by vertical
      - BFSI
      - IT And Telecommunications
      - Retail and consumer goods
      - Healthcare and life sciences
      - Government and public sector
      - Media And Entertainment
      - travel and hospitality
      - Others
  - South Korea
    - South Korea Social Media Analytics market, by component
      - Software
      - Services
    - South Korea Social Media Analytics market, by function
      - Sentiment Analysis
      - Competitive Analysis
      - Hashtag Analysis
      - Dashboard & Visualization
      - Others
    - South Korea Social Media Analytics market, by application
      - Sales and marketing management
      - Customer experience management
      - Competitive intelligence
      - Risk management and fraud detection
      - Public safety and law enforcement
    - South Korea Social Media Analytics market, by analytics type
      - Predictive Analytics
      - Prescriptive Analytics
      - Diagnostic Analytic
      - Descriptive Analytics
    - South Korea Social Media Analytics market, by vertical
      - BFSI
      - IT And Telecommunications
      - Retail and consumer goods
      - Healthcare and life sciences
      - Government and public sector
      - Media And Entertainment
      - travel and hospitality
      - Others
- Latin America
  - Latin America Social Media Analytics market, by component
    - Software
    - Services
  - Latin America Social Media Analytics market, by function
    - Sentiment Analysis
    - Competitive Analysis
    - Hashtag Analysis
    - Dashboard & Visualization
    - Others
  - Latin America Social Media Analytics market, by application
    - Sales and marketing management
    - Customer experience management
    - Competitive intelligence
    - Risk management and fraud detection
    - Public safety and law enforcement
  - Latin America Social Media Analytics market, by analytics type
    - Predictive Analytics
    - Prescriptive Analytics
    - Diagnostic Analytic
    - Descriptive Analytics
  - Latin America Social Media Analytics market, by vertical
    - BFSI
    - IT And Telecommunications
    - Retail and consumer goods
    - Healthcare and life sciences
    - Government and public sector
    - Media And Entertainment
    - travel and hospitality
    - Others
  - Brazil
    - Brazil Social Media Analytics market, by component
      - Software
      - Services
    - Brazil Social Media Analytics market, by function
      - Sentiment Analysis
      - Competitive Analysis
      - Hashtag Analysis
      - Dashboard & Visualization
      - Others
    - Brazil Social Media Analytics market, by application
      - Sales and marketing management
      - Customer experience management
      - Competitive intelligence
      - Risk management and fraud detection
      - Public safety and law enforcement
    - Brazil Social Media Analytics market, by analytics type
      - Predictive Analytics
      - Prescriptive Analytics
      - Diagnostic Analytic
      - Descriptive Analytics
    - Brazil Social Media Analytics market, by vertical
      - BFSI
      - IT And Telecommunications
      - Retail and consumer goods
      - Healthcare and life sciences
      - Government and public sector
      - Media And Entertainment
      - travel and hospitality
      - Others
- MEA
  - MEA Social Media Analytics market, by component
    - Software
    - Services
  - MEA Social Media Analytics market, by function
    - Sentiment Analysis
    - Competitive Analysis
    - Hashtag Analysis
    - Dashboard & Visualization
    - Others
  - MEA Social Media Analytics market, by application
    - Sales and marketing management
    - Customer experience management
    - Competitive intelligence
    - Risk management and fraud detection
    - Public safety and law enforcement
  - MEA Social Media Analytics market, by analytics type
    - Predictive Analytics
    - Prescriptive Analytics
    - Diagnostic Analytic
    - Descriptive Analytics
  - MEA Social Media Analytics market, by vertical
    - BFSI
    - IT And Telecommunications
    - Retail and consumer goods
    - Healthcare and life sciences
    - Government and public sector
    - Media And Entertainment
    - travel and hospitality
    - Others
  - Kingdom Of Saudi Arabia (KSA)
    - Kingdom Of Saudi Arabia (KSA) Social Media Analytics market, by component
      - Software
      - Services
    - Kingdom Of Saudi Arabia (KSA) Social Media Analytics market, by function
      - Sentiment Analysis
      - Competitive Analysis
      - Hashtag Analysis
      - Dashboard & Visualization
      - Others
    - Kingdom Of Saudi Arabia (KSA) Social Media Analytics market, by application
      - Sales and marketing management
      - Customer experience management
      - Competitive intelligence
      - Risk management and fraud detection
      - Public safety and law enforcement
    - Kingdom Of Saudi Arabia (KSA) Social Media Analytics market, by analytics type
      - Predictive Analytics
      - Prescriptive Analytics
      - Diagnostic Analytic
      - Descriptive Analytics
    - Kingdom Of Saudi Arabia (KSA) Social Media Analytics market, by vertical
      - BFSI
      - IT And Telecommunications
      - Retail and consumer goods
      - Healthcare and life sciences
      - Government and public sector
      - Media And Entertainment
      - travel and hospitality
      - Others
  - UAE
    - UAE Social Media Analytics market, by component
      - Software
      - Services
    - UAE Social Media Analytics market, by function
      - Sentiment Analysis
      - Competitive Analysis
      - Hashtag Analysis
      - Dashboard & Visualization
      - Others
    - UAE Social Media Analytics market, by application
      - Sales and marketing management
      - Customer experience management
      - Competitive intelligence
      - Risk management and fraud detection
      - Public safety and law enforcement
    - UAE Social Media Analytics market, by analytics type
      - Predictive Analytics
      - Prescriptive Analytics
      - Diagnostic Analytic
      - Descriptive Analytics
    - UAE Social Media Analytics market, by vertical
      - BFSI
      - IT And Telecommunications
      - Retail and consumer goods
      - Healthcare and life sciences
      - Government and public sector
      - Media And Entertainment
      - travel and hospitality
      - Others
  - South Africa
    - South Africa Social Media Analytics market, by component
      - Software
      - Services
    - South Africa Social Media Analytics market, by function
      - Sentiment Analysis
      - Competitive Analysis
      - Hashtag Analysis
      - Dashboard & Visualization
      - Others
    - South Africa Social Media Analytics market, by application
      - Sales and marketing management
      - Customer experience management
      - Competitive intelligence
      - Risk management and fraud detection
      - Public safety and law enforcement
    - South Africa Social Media Analytics market, by analytics type
      - Predictive Analytics
      - Prescriptive Analytics
      - Diagnostic Analytic
      - Descriptive Analytics
    - South Africa Social Media Analytics market, by vertical
      - BFSI
      - IT And Telecommunications
      - Retail and consumer goods
      - Healthcare and life sciences
      - Government and public sector
      - Media And Entertainment
      - travel and hospitality
      - Others

Report content

Qualitative Analysis

Industry overview
Industry trends
Market drivers and restraints
Market size
Growth prospects
Porter’s analysis
PESTEL analysis
Key market opportunities prioritized
Competitive landscape
- Company overview
- Financial performance
- Product benchmarking
- Latest strategic developments