Textile Coatings Market (2024 - 2030) Size, Share & Trends Analysis Report By Polymer Type (Thermoplastics, Thermosets, Other Polymer Types), By End Use (Protective Clothing), By Region, And Segment Forecasts

Table of Contents

Chapter 1. Methodology and Scope
                    1.1. Market Segmentation & Scope
                    1.2. Market Definition
                    1.3. Information Procurement
                        1.3.1. Purchased Database
                        1.3.2. GVR’s Internal Database
                        1.3.3. Secondary Sources & Third-Party Perspectives
                        1.3.4. Primary Research
                    1.4. Information Analysis
                        1.4.1. Data Analysis Models
                    1.5. Market Formulation & Data Visualization
                    1.6. Data Validation & Publishing
Chapter 2. Executive Summary
                    2.1. Market Snapshot
                    2.2. Segment Snapshot
                    2.3. Competitive Landscape Snapshot
Chapter 3. Textile Coatings Market Variables, Trends & Scope
                    3.1. Market Lineage Outlook
                        3.1.1. Paints & Coatings Market Outlook
                        3.1.2. Related Market Outlook
                    3.2. Industry Value Chain Analysis
                        3.2.1. Distribution Channel Analysis
                        3.2.2. Raw Material Trends
                        3.2.3. Technological Overview
                    3.3. Regulatory Framework
                    3.4. Market Dynamics
                        3.4.1. Market Driver Analysis
                        3.4.2. Market Restraint Analysis
                        3.4.3. Industry Challenges
                        3.4.4. Industry Opportunities
                    3.5. Industry Analysis Tools
                        3.5.1. Porter’s Five Forces Analysis
                        3.5.2. Macro-environmental Analysis
Chapter 4. Textile Coatings Market: Polymer Type Estimates & Trend Analysis
                    4.1. Polymer Type Movement Analysis & Market Share, 2023 & 2030
                    4.2. Textile Coatings Market Estimates & Forecast, By Polymer Type, 2018 to 2030 (Kilo Tons) (USD Million)
                    4.3. Thermoplastics
                        4.3.1. Textile Coatings Thermoplastics Market Estimates and Forecasts, 2018 - 2030 (Kilo Tons) (USD Million)
                    4.4. Thermosets
                        4.4.1. Textile Coatings Thermosets Market Estimates and Forecasts, 2018 - 2030 (Kilo Tons) (USD Million)
                    4.5. Other Polymer Types
                        4.5.1. Other Textile Coatings Polymer Types Estimates and Forecasts, 2018 - 2030 (Kilo Tons) (USD Million)
Chapter 5. Textile Coatings Market: End Use Estimates & Trend Analysis
                    5.1. End Use Movement Analysis & Market Share, 2023 & 2030
                    5.2. Textile Coatings Market Estimates & Forecast, By End Use, 2018 to 2030 (Kilo Tons) (USD Million)
                    5.3. Transportation
                        5.3.1. Textile Coatings Market Estimates and Forecasts in Transportation, 2018 - 2030 (Kilo Tons) (USD Million)
                    5.4. Building & Construction
                        5.4.1. Textile Coatings Market Estimates and Forecasts in Building & Construction, 2018 - 2030 (Kilo Tons) (USD Million)
                    5.5. Protective Clothing
                        5.5.1. Textile Coatings Market Estimates and Forecasts in Protective Clothing, 2018 - 2030 (Kilo Tons) (USD Million)
                    5.6. Industrial
                        5.6.1. Textile Coatings Market Estimates and Forecasts in Industrial Uses, 2018 - 2030 (Kilo Tons) (USD Million)
                    5.7. Medical
                        5.7.1. Textile Coatings Market Estimates and Forecasts in Medical Uses, 2018 - 2030 (Kilo Tons) (USD Million)
                    5.8. Other End Uses
                        5.8.1. Textile Coatings Market Estimates and Forecasts in Other End Uses, 2018 - 2030 (Kilo Tons) (USD Million)
Chapter 6. Textile Coatings Market: Regional Estimates & Trend Analysis
                    6.1. Regional Movement Analysis & Market Share, 2023 & 2030
                    6.2. North America
                        6.2.1. North America Textile Coatings Market Estimates & Forecast, 2018 - 2030 (Kilo Tons) (USD Million)
                        6.2.2. U.S.
                            6.2.2.1. Key country dynamics
                            6.2.2.2. U.S. Textile Coatings Market Estimates & Forecast, 2018 - 2030 (Kilo Tons) (USD Million)
                        6.2.3. Canada
                            6.2.3.1. Key Country Dynamics
                            6.2.3.2. Canada Textile Coatings Market Estimates & Forecast, 2018 - 2030 (Kilo Tons) (USD Million)
                        6.2.4. Mexico
                            6.2.4.1. Key Country Dynamics
                            6.2.4.2. Mexico Textile Coatings Market Estimates & Forecast, 2018 - 2030 (Kilo Tons) (USD Million)
                    6.3. Europe
                        6.3.1. Europe Chemical Market Estimates & Forecast, 2018 - 2030 (Kilo Tons) (USD Million)
                        6.3.2. Germany
                            6.3.2.1. Key Country Dynamics
                            6.3.2.2. Germany Textile Coatings Market Estimates & Forecast, 2018 - 2030 (Kilo Tons) (USD Million)
                        6.3.3. UK
                            6.3.3.1. Key Country Dynamics
                            6.3.3.2. UK Textile Coatings Market Estimates & Forecast, 2018 - 2030 (Kilo Tons) (USD Million)
                        6.3.4. France
                            6.3.4.1. Key Country Dynamics
                            6.3.4.2. France Textile Coatings Market Estimates & Forecast, 2018 - 2030 (Kilo Tons) (USD Million)
                        6.3.5. Italy
                            6.3.5.1. Key Country Dynamics
                            6.3.5.2. Italy Textile Coatings Market Estimates & Forecast, 2018 - 2030 (Kilo Tons) (USD Million)
                        6.3.6. Spain
                            6.3.6.1. Key Country Dynamics
                            6.3.6.2. Spain Textile Coatings Market Estimates & Forecast, 2018 - 2030 (Kilo Tons) (USD Million)
                    6.4. Asia Pacific
                        6.4.1. Asia Pacific Chemical Market Estimates & Forecast, 2018 - 2030 (Kilo Tons) (USD Million)
                        6.4.2. China
                            6.4.2.1. Key Country Dynamics
                            6.4.2.2. China Textile Coatings Market Estimates & Forecast, 2018 - 2030 (Kilo Tons) (USD Million)
                        6.4.3. Japan
                            6.4.3.1. Key Country Dynamics
                            6.4.3.2. Japan Textile Coatings Market Estimates & Forecast, 2018 - 2030 (Kilo Tons) (USD Million)
                        6.4.4. India
                            6.4.4.1. Key Country Dynamics
                            6.4.4.2. India Textile Coatings Market Estimates & Forecast, 2018 - 2030 (Kilo Tons) (USD Million)
                        6.4.5. South Korea
                            6.4.5.1. Key Country Dynamics
                            6.4.5.2. South Korea Textile Coatings Market Estimates & Forecast, 2018 - 2030 (Kilo Tons) (USD Million)
                    6.5. Central & South America
                        6.5.1. Central & South America Chemical Market Estimates & Forecast, 2018 - 2030 (Kilo Tons) (USD Million)
                        6.5.2. Brazil
                            6.5.2.1. Key Country Dynamics
                            6.5.2.2. Brazil Textile Coatings Market Estimates & Forecast, 2018 - 2030 (Kilo Tons) (USD Million)
                        6.5.3. Argentina
                            6.5.3.1. Key Country Dynamics
                            6.5.3.2. Argentina Textile Coatings Market Estimates & Forecast, 2018 - 2030 (Kilo Tons) (USD Million)
                    6.6. Middle East & Africa
                        6.6.1. Middle East & Africa Chemical Market Estimates & Forecast, 2018 - 2030 (Kilo Tons) (USD Million)
                        6.6.2. Saudi Arabia
                            6.6.2.1. Key Country Dynamics
                            6.6.2.2. Saudi Arabia Textile Coatings Market Estimates & Forecast, 2018 - 2030 (Kilo Tons) (USD Million)
                        6.6.3. South Africa
                            6.6.3.1. Key Country Dynamics
                            6.6.3.2. South Africa Textile Coatings Market Estimates & Forecast, 2018 - 2030 (Kilo Tons) (USD Million)
Chapter 7. Textile Coatings Market - Competitive Landscape
                    7.1. Recent Developments & Impact Analysis, By Key Market Participants
                    7.2. Company Categorization
                    7.3. Company Market Share/Position Analysis, 2023
                    7.4. Company Heat Map Analysis
                    7.5. Strategy Mapping
                        7.5.1. Expansion
                        7.5.2. Mergers & Acquisition
                        7.5.3. Partnerships & Collaborations
                        7.5.4. New Product Launches
                        7.5.5. Research And Development
                    7.6. Company Profiles
                        7.6.1. Arkema
                            7.6.1.1. Participant’s overview
                            7.6.1.2. Financial performance
                            7.6.1.3. Product benchmarking
                            7.6.1.4. Recent developments
                        7.6.2. Clariant
                            7.6.2.1. Participant’s overview
                            7.6.2.2. Financial performance
                            7.6.2.3. Product benchmarking
                            7.6.2.4. Recent developments
                        7.6.3. Covestro AG
                            7.6.3.1. Participant’s overview
                            7.6.3.2. Financial performance
                            7.6.3.3. Product benchmarking
                            7.6.3.4. Recent developments
                        7.6.4. Huntsman International LLC
                            7.6.4.1. Participant’s overview
                            7.6.4.2. Financial performance
                            7.6.4.3. Product benchmarking
                            7.6.4.4. Recent developments
                        7.6.5. Solvay
                            7.6.5.1. Participant’s overview
                            7.6.5.2. Financial performance
                            7.6.5.3. Product benchmarking
                            7.6.5.4. Recent developments
                        7.6.6. OMNOVA North America Inc.
                            7.6.6.1. Participant’s overview
                            7.6.6.2. Financial performance
                            7.6.6.3. Product benchmarking
                            7.6.6.4. Recent developments
                        7.6.7. The Lubrizol Corporation
                            7.6.7.1. Participant’s overview
                            7.6.7.2. Financial performance
                            7.6.7.3. Product benchmarking
                            7.6.7.4. Recent developments
                        7.6.8. Sumitomo Chemical Co. Ltd.
                            7.6.8.1. Participant’s overview
                            7.6.8.2. Financial performance
                            7.6.8.3. Product benchmarking
                            7.6.8.4. Recent developments
                        7.6.9. Tanatex Chemicals B.V.
                            7.6.9.1. Participant’s overview
                            7.6.9.2. Financial performance
                            7.6.9.3. Product benchmarking
                            7.6.9.4. Recent developments
                        7.6.10. Formulated Polymer Products Ltd.
                            7.6.10.1. Participant’s overview
                            7.6.10.2. Financial performance
                            7.6.10.3. Product benchmarking
                            7.6.10.4. Recent developments

List of Tables

Table 1 List of abbreviations
Table 2 Global paints & coatings market (Kilo Tons) 2018 - 2030 (USD Million)
Table 3 Global textile coatings market estimates and forecasts by polymer type, 2018 - 2030 (Kilo Tons)
Table 4 Global textile coatings market estimates and forecasts by polymer type, 2018 - 2030 (USD Million)
Table 5 Global textile coatings market estimates and forecasts by end use, 2018 - 2030 (Kilo Tons)
Table 6 Global textile coatings market estimates and forecasts by end use, 2018 - 2030 (USD Million)
Table 7 Global textile coatings market estimates and forecasts by region, 2018 - 2030 (Kilo Tons)
Table 8 Global textile coatings market estimates and forecasts by region, 2018 - 2030 (USD Million)
Table 9 North America textile coatings market by polymer type, 2018 - 2030 (Kilo Tons)
Table 10 North America textile coatings market by polymer type, 2018 - 2030 (USD Million)
Table 11 North America textile coatings market by end use, 2018 - 2030 (Kilo Tons)
Table 12 North America textile coatings market by end use, 2018 - 2030 (USD Million)
Table 13 U.S. textile coatings market by polymer type, 2018 - 2030 (Kilo Tons)
Table 14 U.S. textile coatings market by polymer type, 2018 - 2030 (USD Million)
Table 15 U.S. textile coatings market by end use, 2018 - 2030 (Kilo Tons)
Table 16 U.S. textile coatings market by end use, 2018 - 2030 (USD Million)
Table 17 Canada textile coatings market by polymer type, 2018 - 2030 (Kilo Tons)
Table 18 Canada textile coatings market by polymer type, 2018 - 2030 (USD Million)
Table 19 Canada textile coatings market by end use, 2018 - 2030 (Kilo Tons)
Table 20 Canada textile coatings market by end use, 2018 - 2030 (USD Million)
Table 21 Mexico textile coatings market by polymer type, 2018 - 2030 (Kilo Tons)
Table 22 Mexico textile coatings market by polymer type, 2018 - 2030 (USD Million)
Table 23 Mexico textile coatings market by end use, 2018 - 2030 (Kilo Tons)
Table 24 Mexico textile coatings market by end use, 2018 - 2030 (USD Million)
Table 25 Europe textile coatings market by polymer type, 2018 - 2030 (Kilo Tons)
Table 26 Europe textile coatings market by polymer type, 2018 - 2030 (USD Million)
Table 27 Europe textile coatings market by end use, 2018 - 2030 (Kilo Tons)
Table 28 Europe textile coatings market by end use, 2018 - 2030 (USD Million)
Table 29 Germany textile coatings market by polymer type, 2018 - 2030 (Kilo Tons)
Table 30 Germany textile coatings market by polymer type, 2018 - 2030 (USD Million)
Table 31 Germany textile coatings market by end use, 2018 - 2030 (Kilo Tons)
Table 32 Germany textile coatings market by end use, 2018 - 2030 (USD Million)
Table 33 UK textile coatings market by polymer type, 2018 - 2030 (Kilo Tons)
Table 34 UK textile coatings market by polymer type, 2018 - 2030 (USD Million)
Table 35 UK textile coatings market by end use, 2018 - 2030 (Kilo Tons)
Table 36 UK textile coatings market by end use, 2018 - 2030 (USD Million)
Table 37 France textile coatings market by polymer type, 2018 - 2030 (Kilo Tons)
Table 38 France textile coatings market by polymer type, 2018 - 2030 (USD Million)
Table 39 France textile coatings market by end use, 2018 - 2030 (Kilo Tons)
Table 40 France textile coatings market by end use, 2018 - 2030 (USD Million)
Table 41 Italy textile coatings market by polymer type, 2018 - 2030 (Kilo Tons)
Table 42 Italy textile coatings market by polymer type, 2018 - 2030 (USD Million)
Table 43 Italy textile coatings market by end use, 2018 - 2030 (Kilo Tons)
Table 44 Italy textile coatings market by end use, 2018 - 2030 (USD Million)
Table 45 Spain textile coatings market by polymer type, 2018 - 2030 (Kilo Tons)
Table 46 Spain textile coatings market by polymer type, 2018 - 2030 (USD Million)
Table 47 Spain textile coatings market by end use, 2018 - 2030 (Kilo Tons)
Table 48 Spain textile coatings market by end use, 2018 - 2030 (USD Million)
Table 49 Asia Pacific textile coatings market by polymer type, 2018 - 2030 (Kilo Tons)
Table 50 Asia Pacific textile coatings market by polymer type, 2018 - 2030 (USD Million)
Table 51 Asia Pacific textile coatings market by end use, 2018 - 2030 (Kilo Tons)
Table 52 Asia Pacific textile coatings market by end use, 2018 - 2030 (USD Million)
Table 53 China textile coatings market by polymer type, 2018 - 2030 (Kilo Tons)
Table 54 China textile coatings market by polymer type, 2018 - 2030 (USD Million)
Table 55 China textile coatings market by end use, 2018 - 2030 (Kilo Tons)
Table 56 China textile coatings market by end use, 2018 - 2030 (USD Million)
Table 57 India textile coatings market by polymer type, 2018 - 2030 (Kilo Tons)
Table 58 India textile coatings market by polymer type, 2018 - 2030 (USD Million)
Table 59 India textile coatings market by end use, 2018 - 2030 (Kilo Tons)
Table 60 India textile coatings market by end use, 2018 - 2030 (USD Million)
Table 61 Japan textile coatings market by polymer type, 2018 - 2030 (Kilo Tons)
Table 62 Japan textile coatings market by polymer type, 2018 - 2030 (USD Million)
Table 63 Japan textile coatings market by end use, 2018 - 2030 (Kilo Tons)
Table 64 Japan textile coatings market by end use, 2018 - 2030 (USD Million)
Table 65 South Korea textile coatings market by polymer type, 2018 - 2030 (Kilo Tons)
Table 66 South Korea textile coatings market by polymer type, 2018 - 2030 (USD Million)
Table 67 South Korea textile coatings market by end use, 2018 - 2030 (Kilo Tons)
Table 68 South Korea textile coatings market by end use, 2018 - 2030 (USD Million)
Table 69 Central & South America textile coatings market by polymer type, 2018 - 2030 (Kilo Tons)
Table 70 Central & South America textile coatings market by polymer type, 2018 - 2030 (USD Million)
Table 71 Brazil textile coatings market by polymer type, 2018 - 2030 (Kilo Tons)
Table 72 Brazil textile coatings market by polymer type, 2018 - 2030 (USD Million)
Table 73 Brazil textile coatings market by end use, 2018 - 2030 (Kilo Tons)
Table 74 Brazil textile coatings market by end use, 2018 - 2030 (USD Million)
Table 75 Argentina textile coatings market by polymer type, 2018 - 2030 (Kilo Tons)
Table 76 Argentina textile coatings market by polymer type, 2018 - 2030 (USD Million)
Table 77 Argentina textile coatings market by end use, 2018 - 2030 (Kilo Tons)
Table 78 Argentina textile coatings market by end use, 2018 - 2030 (USD Million)
Table 79 Middle East & Africa textile coatings market by polymer type, 2018 - 2030 (Kilo Tons)
Table 80 Middle East & Africa textile coatings market by polymer type, 2018 - 2030 (USD Million)
Table 81 Middle East & Africa textile coatings market by end use, 2018 - 2030 (Kilo Tons)
Table 82 Middle East & Africa textile coatings market by end use, 2018 - 2030 (USD Million)
Table 83 Saudi Arabia textile coatings market by polymer type, 2018 - 2030 (Kilo Tons)
Table 84 Saudi Arabia textile coatings market by polymer type, 2018 - 2030 (USD Million)
Table 85 Saudi Arabia textile coatings market by end use, 2018 - 2030 (Kilo Tons)
Table 86 Saudi Arabia textile coatings market by end use, 2018 - 2030 (USD Million)
Table 87 South Africa textile coatings market by polymer type, 2018 - 2030 (Kilo Tons)
Table 88 South Africa textile coatings market by polymer type, 2018 - 2030 (USD Million)
Table 89 South Africa textile coatings market by end use, 2018 - 2030 (Kilo Tons)
Table 90 South Africa textile coatings market by end use, 2018 - 2030 (USD Million)

List of Figures

Fig. 1 Market research process
Fig. 2 Data triangulation techniques
Fig. 3 Primary research pattern
Fig. 4 Market research approaches
Fig. 5 QFD modeling for market share assessment
Fig. 6 Information Procurement
Fig. 7 Market Formulation and Validation
Fig. 8 Data Validating & Publishing
Fig. 9 Market Segmentation & Scope
Fig. 10 Textile Coatings Market Snapshot
Fig. 11 Segment Snapshot (1/2)
Fig. 12 Segment Snapshot (2/2)
Fig. 13 Competitive Landscape Snapshot
Fig. 14 Parent market outlook
Fig. 15 Textile Coatings Market Value, 2023 (USD Million)
Fig. 16 Textile Coatings Market - Value Chain Analysis
Fig. 17 Textile Coatings Market - Price Trend Analysis 2018 - 2030 (USD/Kg)
Fig. 18 Textile Coatings Market - Market Dynamics
Fig. 19 Textile Coatings Market - PORTER’s Analysis
Fig. 20 Textile Coatings Market - PESTEL Analysis
Fig. 21 Textile Coatings Market Estimates & Forecasts, By Polymer Type: Key Takeaways
Fig. 22 Textile Coatings Market Share, By Polymer Type, 2023 & 2030
Fig. 23 Textile Coatings Thermoplastics Market Estimates & Forecasts, 2018 - 2030 (Kilo Tons) (USD Million)
Fig. 24 Textile Coatings Thermosets Market Estimates & Forecasts, 2018 - 2030 (Kilo Tons) (USD Million)
Fig. 25 Other Textile Coatings Polymer Types Market Estimates & Forecasts, 2018 - 2030 (Kilo Tons) (USD Million)
Fig. 26 Textile Coatings Market Estimates & Forecasts, By End Use: Key Takeaways
Fig. 27 Textile Coatings Market Share, By End Use, 2023 & 2030
Fig. 28 Textile Coatings Market Estimates & Forecasts, in Transportation, 2018 - 2030 (Kilo Tons) (USD Million)
Fig. 29 Textile Coatings Market Estimates & Forecasts, in Building & Construction, 2018 - 2030 (Kilo Tons) (USD Million)
Fig. 30 Textile Coatings Market Estimates & Forecasts, in Protective Clothing, 2018 - 2030 (Kilo Tons) (USD Million)
Fig. 31 Textile Coatings Market Estimates & Forecasts, in Industrial Uses, 2018 - 2030 (Kilo Tons) (USD Million)
Fig. 32 Textile Coatings Market Estimates & Forecasts, in Medical Uses, 2018 - 2030 (Kilo Tons) (USD Million)
Fig. 33 Textile Coatings Market Estimates & Forecasts, in Other End Uses, 2018 - 2030 (Kilo Tons) (USD Million)
Fig. 34 Textile Coatings Market Revenue, By Region, 2023 & 2030 (USD Million)
Fig. 35 North America Textile Coatings Market Estimates & Forecasts, 2018 - 2030 (Kilo Tons) (USD Million)
Fig. 36 U.S. Textile Coatings Market Estimates & Forecasts, 2018 - 2030 (Kilo Tons) (USD Million)
Fig. 37 Canada Textile Coatings Market Estimates & Forecasts, 2018 - 2030 (Kilo Tons) (USD Million)
Fig. 38 Mexico Textile Coatings Market Estimates & Forecasts, 2018 - 2030 (Kilo Tons) (USD Million)
Fig. 39 Europe Textile Coatings Market Estimates & Forecasts, 2018 - 2030 (Kilo Tons) (USD Million)
Fig. 40 Germany Textile Coatings Market Estimates & Forecasts, 2018 - 2030 (Kilo Tons) (USD Million)
Fig. 41 UK Textile Coatings Market Estimates & Forecasts, 2018 - 2030 (Kilo Tons) (USD Million)
Fig. 42 France Textile Coatings Market Estimates & Forecasts, 2018 - 2030 (Kilo Tons) (USD Million)
Fig. 43 Italy Textile Coatings Market Estimates & Forecasts, 2018 - 2030 (Kilo Tons) (USD Million)
Fig. 44 Spain Textile Coatings Market Estimates & Forecasts, 2018 - 2030 (Kilo Tons) (USD Million)
Fig. 45 Asia Pacific Textile Coatings Market Estimates & Forecasts, 2018 - 2030 (Kilo Tons) (USD Million)
Fig. 46 China Textile Coatings Market Estimates & Forecasts, 2018 - 2030 (Kilo Tons) (USD Million)
Fig. 47 India Textile Coatings Market Estimates & Forecasts, 2018 - 2030 (Kilo Tons) (USD Million)
Fig. 48 Japan Textile Coatings Market Estimates & Forecasts, 2018 - 2030 (Kilo Tons) (USD Million)
Fig. 49 South Korea Textile Coatings Market Estimates & Forecasts, 2018 - 2030 (Kilo Tons) (USD Million)
Fig. 50 Central & South America Textile Coatings Market Estimates & Forecasts, 2018 - 2030 (Kilo Tons) (USD Million)
Fig. 51 Brazil Textile Coatings Market Estimates & Forecasts, 2018 - 2030 (Kilo Tons) (USD Million)
Fig. 52 Argentina Textile Coatings Market Estimates & Forecasts, 2018 - 2030 (Kilo Tons) (USD Million)
Fig. 53 Middle East & Africa Textile Coatings Market Estimates & Forecasts, 2018 - 2030 (Kilo Tons) (USD Million)
Fig. 54 Saudi Arabia Textile Coatings Market Estimates & Forecasts, 2018 - 2030 (Kilo Tons) (USD Million)
Fig. 55 South Africa Textile Coatings Market Estimates & Forecasts, 2018 - 2030 (Kilo Tons) (USD Million)
Fig. 56 Key Company Categorization
Fig. 57 Company Market Positioning
Fig. 58 Key Company Market Share Analysis, 2023
Fig. 59 Strategy Mapping