GVR Report cover Yogurt Drink Market Report

Yogurt Drink Market Analysis By Type (Regular, Fat-free, Flavored), By Distribution Channel (Hyper/Supermarket, Convenience Store, Specialty Store), By Packaging (Plastic Bottle, Tetra Packs), By Region, And Segment Forecasts, 2018 - 2025

  • Published Date: Jan, 2018
  • Base Year for Estimate: 2016
  • Report ID: GVR-2-68038-280-8
  • Format: Electronic (PDF)
  • Historical Data: 2014 - 2016
  • Number of Pages: 129

Industry Insights

The global yogurt drink market size was valued at USD 29.19 billion in 2016. Rise in consumer awareness with respect to health benefits of yogurt drink is projected to drive industry growth over the forecast period.

Companies in North America and Asia Pacific are promoting yogurt as an essential drink for good health, which is further expected to fuel market growth. Moreover, companies are collaborating with dairy farms to ensure efficient supply of raw materials for production of yogurt drinks. This is expected to have a positive impact on the industry over the forecast period.

China yogurt drink market

Hypermarkets and supermarkets are major distribution channels of yogurt. However, several companies including Nestlé; Dana Dairy Group; Arla; and Ultima Foods Inc. sell their products via retailers such as Carrefour and Walmart.

Yogurt drink, available in different flavors, is considered a beverage in many countries. Therefore, a large number of manufacturers are involved in innovation to develop new flavors to meet rising demand. This is expected to propel the yogurt drink market over the forecast period.

Yogurt manufacturers are likely to incur high costs due to rise in environmental concerns pertaining to expensive packaging processes of yogurt drinks. To avoid this concern, yogurt manufacturers are collaborating with local dairy distributors to enter the market in developing regions.

Rise in consumption of non-dairy beverages is expected to hinder industry growth. Rise in vegan population in regions such as North America and Asia Pacific, in addition to rise in global demand for lactose-free products, is also projected to limit market growth.

Type Insights

Regular yogurt accounted for a revenue share of 34.63% in 2016. As acceptance for different flavored yogurts with high-protein content grows amongst consumers, diversified products will see an expansion over the forecast period. Additionally, benefits offered by this product over plant-based drinks are expected to augment industry growth.

Increase in awareness regarding disadvantages of high sugar intake, which leads to conditions such as obesity and heart diseases, is likely to be a key driver for the fat-free beverages market. This, in turn, is expected to trigger the growth of the yogurt drink market. Opportunity to create a new range of products that are fat-free and have low-sugar content has grown owing to soaring diabetic population. This is is likely to have a positive impact on the industry.

Distribution Channel Insights

The hypermarket and supermarket segment dominated the market in 2016, accounting for a revenue share of 49.13%. This distribution channel has witnessed an increase in demand due to the growth of organized retailing in developing countries across the globe. Moreover, expansion of modern retail chains in Asia Pacific countries such as Thailand, Malaysia, Philippines, and Indonesia has increased since 2014. This has also led to the expansion of the segment.

Demand for yogurt drinks in convenience stores is expected to see a boost in the coming years, supported by the growth of working class population. These consumers prefer to purchase yogurt drinks at convenience stores. Furthermore, the convenience store segment is likely to witness rapid growth over the forecast period due to advancements in dairy farms, increase in product varieties, and development in packaging and distribution technologies.

Specialty stores sell a variety of exclusive products at their premises, making the channel unique and special compared to other modes of distribution. However, specialty stores are facing stiff competition from other distribution channels as larger stores sell yogurt drinks at lower prices.

Packaging Insights

Demand for plastic bottle packaging accounted for a market share of 64.22% in 2016 in terms of revenue. With change in lifestyle, a large number of people across the globe are opting for on-the-go products, which in turn, is projected to fuel market growth over the forecast period.

Global yogurt drink market

Tetra packs accounted for 35.78% of the market in 2016 and is expected to grow at a rate faster than the plastic bottle segment over the forecast period. This growth can be attributed to tetra packs being more environment friendly as compared to plastic bottles.

Packaging plays a major role in influencing purchasing decisions of consumers; therefore, manufacturers are largely focusing on packaging of yogurt drinks. With rise in demand for on-the-go breakfast, plastic packaging could give stiff competition to tetra packs as the latter is more inconvenient to carry.

Regional Insights

The Asia Pacific market is anticipated to expand at a revenue-based CAGR of 6.0% from 2017 to 2025 owing to a rise in the price of milk production and consumer inclination shifting from sugary drinks to healthy beverages. In addition, willingness of consumers to spend on healthy snacks has facilitated manufacturers to innovate and market a variety of beverages in the industry.

Europe, which was ranked at the second position after Asia Pacific, is expected to register a CAGR of 4.4% from 2017 to 2025 in terms of revenue. The regional market held a share of 28.0% in 2016. Rise in consumption of dairy and dairy products in the region, especially in developed countries such as the U.K. and Germany, is expected to drive demand.

There is a rise in consumption of yogurt drink for treatment of cholesterol and intestinal health, which is expected to drive the market across developed economies. North America is the third major market, accounting for a share of 24.0% in 2016. Demand is likely to grow in this region as yogurt is considered an ideal snack for kids, especially in the U.S.

A shift in consumer habits and easy availability of flavored yogurts are expected to propel market growth over the forecast period. The MEA region is forecast to register stable demand over the forecast period owing to low per capita spending on dairy and dairy products.

Competitive Insights

The yogurt drink market is extremely competitive due to the presence of key players and small manufacturers with a high manufacturing volume. Key industry participants include Danone, Fonterra, Granarolo S.p.A., Arla Foods, Unternehmensgruppe Theo Müller, Nestlѐ S.A., Chobani LLC, Yakult Honsha Co. Ltd., Lactalis Group, FrieslandCampina, Benecol Limited, Valio Ltd., Dana Dairy Group, Ultima Foods, and Tine SA.

A large number of companies are involved in research and development to offer improved and better-quality yogurt drinks. Most companies are collaborating with local players in emerging economies to expand their distribution system in the industry. Companies are also collaborating with dairy farms to strengthen the supply of raw material.

Report Scope



Base year for estimation


Actual estimates/Historical data

2014 - 2016

Forecast period

2017 - 2025

Market representation

Volume in Million Liters, Revenue in USD Million & CAGR from 2017 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa

Country scope

U.S., Canada, Germany, U.K., China, India, and Brazil

Report coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific market information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels, and provides an analysis of industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the yogurt drink market based on type, distribution channel, packaging, and region:

  • Type Outlook (Volume, Million Liters; Revenue, USD Million, 2014 - 2025)

    • Regular

    • Fat-free

    • Flavored

  • Distribution Channel Outlook (Volume, Million Liters; Revenue, USD Million, 2014 - 2025)

    • Hyper & supermarket

    • Convenience Store

    • Specialty Store

  • Packaging Outlook (Volume, Million Liters; Revenue, USD Million, 2014 - 2025)

    • Plastic Bottle

    • Tetra Pack

  • Regional Outlook (Volume, Million Liters; Revenue, USD Million, 2014 - 2025)

    • North America

      • The U.S.

      • Canada

    • Europe

      • Germany

      • The U.K.

    • Asia Pacific

      • China

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa

gvr icn


gvr icn

This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. See for yourself...

gvr icn


We can customize every report - free of charge - including purchasing stand-alone sections or country-level reports, as well as offer affordable discounts for start-ups & universities.

Contact us now to get our best pricing.

BBB icon D&B icon

We are GDPR and CCPA compliant! Your transaction & personal information is safe and secure.