U.S. Amazon Multivitamins Supplements Sales Data: Best Selling Products (SKU) and Brands, by Revenue & Volume

TABLE OF CONTENTS

SLIDE 01 About the Tracker

• Sets the scope: a monthly, SKU-level read on the U.S. multivitamins supplements category on Amazon across 26 tracked brands, and the eight KPIs every issue measures.
• Covered: Coverage scope · 52 brands tracked · 8 tracked KPIs

SLIDE 02 Category Snapshot

• The month at a glance - headline category size plus the four takeaways on leadership, consumer preference, price dynamics and growth opportunity.
• Covered: Monthly revenue · Units sold · Avg. selling price · Avg. rating

SLIDE 03 Brand Share & Ratings

• Who leads the category: revenue share by brand alongside average rating by brand, showing how market share and quality perception line up across the top names.
• Covered: Revenue share % · Avg. rating by brand · Brand ranking

SLIDE 04 Brand Revenue vs. SKU Range

• Revenue against SKU count for the top 10 brands - testing whether a wider range actually buys more sales, and the shift toward derma / clinical brands.
• Covered: Revenue per brand · SKU count · Range efficiency

SLIDE 05 Pricing Landscape

• The $15.00-$29.99 price tier is the largest revenue contributor, making it the category's sweet spot.
• Covered: Price-tier revenue · Sweet spot · Price ceiling

SLIDE 06 Top 20 SKU Deep-Dive

• The full ASIN-level table for the 20 highest-revenue SKUs - every core metric, brand by brand, in one view.
• Covered: Price · Monthly revenue · Units sold · Revenue share · Rating · Reviews · Shelf age

SLIDE 07 Brand Momentum

• What’s rising versus stalling - the two dominant brands breaking away from the pack, and what that means for a new entrant’s strategy.
• Covered: Rising vs. stalling · Leadership tier · Entry read

SLIDE 08 Sales Volume Analysis

• Units sold by brand and the two winning models - value-plus-volume versus premium price power - and the “losing middle” of legacy mass players.
• Covered: Units by brand · Value vs. premium · Volume leaders

SLIDE 09 Dosage Form Segmentation

• SKU count by dosage form - highlighting the highest-revenue formats, SKU concentration, and whitespace opportunities where demand outpaces product availability.
• Covered: SKU count by dosage form· Dosage form whitespace (High-demand, low-SKU formats)

SLIDE 10 Keyword & Search Demand

• Top search terms by volume, the brand-led versus attribute-led demand split, the keyword trend, and low-competition opportunity keywords.
• Covered: Top keywords · Brand vs. attribute · Keyword trend · Opportunity gaps

SLIDE 11 Strategic Implications

• Position multivitamins around high-demand health benefits such as immunity, energy, bone health, and heart wellness by incorporating sought-after nutrients such as Vitamin C, Vitamin D3, and Omega-3.
• Covered: Price play · Benefit play · Hero ingredients · Positioning