Asia Pacific Underwear Market To Reach $51.6 Billion By 2033

Asia Pacific Underwear Market Growth & Trends

The Asia Pacific underwear market size is expected to reach USD 51.6 Billion by 2033, registering a CAGR of 7.9% from 2026 to 2033, according to a new report by Grand View Research, Inc. The growth is mainly driven by evolving consumer preferences, increased disposable income, and rising awareness of premium and branded innerwear. With a shift in preference for comfortable, fashionable, and functional underwear, especially in countries like India, China, and Japan; brands are expanding their offerings to meet diverse consumer demands. The trend toward urbanization and lifestyle upgrades is fostering greater demand for premium innerwear options.

Additionally, the growth of e-commerce and digital retail has made it easier for consumers to access a wide range of brands and styles, further boosting market growth. Key drivers include a surge in younger consumers who value style and comfort, the growing influence of international brands, and a heightened focus on sustainability, prompting companies to invest in eco-friendly materials.

The competitive landscape is marked by the presence of both established players, such as Jockey, Triumph, and Wacoal, and emerging local brands that are tapping into regional trends and offering price-competitive products. As the market continues to grow, innovation, brand differentiation, and digital marketing strategies are becoming critical for capturing consumer loyalty in the Asia Pacific market for underwear.

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Asia Pacific Underwear Market Report Highlights

• The women's underwear segment led the market with the largest revenue share of 64.9% in 2025, driven by strong demand for lingerie, shapewear, and everyday essentials.

• The department stores segment led the market with the largest revenue share of 25.7% in 2025, primarily driven by brand trust and in-store experience. Consumers prefer department stores for intimate apparel because they associate these outlets with quality assurance, authenticity, and access to established domestic and international brands.

• China dominated the Asia Pacific underwear market with the largest revenue share of 54.7% in 2025, reflecting the country's large population, high urbanization, and rapidly growing adoption of branded and premium underwear.

Asia Pacific Underwear Market Segmentation

Grand View Research has segmented the Asia Pacific underwear market on the basis of gender, distribution channel and country:

Asia Pacific Underwear Gender Outlook (Revenue, USD Million, 2021 - 2033)

• Men

• Women

Asia Pacific Underwear Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)

• Department Stores

• Supermarkets

• Underwear Shop

• Online

  • Company Owned Website

  • E-commerce

• Others

Asia Pacific Underwear Regional Outlook (Revenue, USD Million, 2021 - 2033)

• China

• Hong Kong

• Taiwan

• South Korea

• Indonesia

• Philippines

• Vietnam

• Thailand

• Malaysia

• Singapore

• India

List of Key Players in the Asia Pacific Underwear Market

• Wacoal Holdings Corp.

• Aimer Group

• Triumph International

• Jockey

• Uniqlo

• Sabina

• BYC Co., Ltd.

• Lux Industries Ltd.

• Rupa & Co. Ltd.

• Dollar Industries Ltd.