Europe Mailer Packaging Market To Reach $1.95 Billion By 2033

July 2025 | Report Format: Electronic (PDF)

Europe Mailer Packaging Market Growth & Trends

The Europe mailer packaging market size is estimated to reach USD 1.95 billion by 2033, registering a CAGR of 7.2% from 2025 to 2033, according to a new report by Grand View Research, Inc. The increased popularity of mailers in the e-commerce industry for packaging of varied B2C products including clothing and books across the region remains a key growth driver.

The increasing usage of mailers packaging for shipping items by online retailers is the major factor driving the market. A continuous increase in the number of online shoppers and the growing popularity of fashion apparel and books which are commonly packaged in paper mailers and padded mailers remain strong growth drivers.

The marketing and advertisement expenditure has increased in recent years by the manufacturers. Similar measures are adopted by service providers like Amazon and eBay to increase their revenue in the regional market. The continuous increase in the number of small and medium players in the service industry further supports the demand for mailers in the market. Mailers provide substantial space for the packaging of items along with wide space for printing and advertisement of brands on the outer layer, which is ideal for segment growth.

The cushioned mailers are projected to experience the fastest growth over the forecast period owing to their ability to provide extra protection to packaged items. Cost efficiency is another major benefit offered by padded mailers to consumers. This is done by eliminating the need for extra bubble wrapping for protection because it is in-built as an inside layer in cushioned mailers.

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Europe Mailer Packaging Market Report Highlights

In terms of product, the non-cushioned mailers segment recorded the largest revenue share of over 62.0% in 2024. Due to their slim profile, they offer cost savings on postage.
In terms of insulation, the non-insulated mailers segment recorded the largest revenue share of over 81.0% in 2024 and are the most commonly used type of mailer packaging in Europe.
In terms of material type, the paper segment led the Europe mailer packaging industry with the largest revenue share of over 57.0% in 2024 and is expected to grow at the fastest CAGR of 9.1% during the forecast period.
In terms of end-use, the e-commerce segment recorded the largest market share of over 49.0% in 2024 and is projected to grow at the fastest CAGR of 7.4% during the forecast period.